Promos are a great way to help encourage print sales from your clients. We recommend offering a smaller promo for the first 3-5 days of the sale and sharing your gallery to capitalize on the initial excitement of your clients. Then, a few days before the gallery expiration date, we recommend running another "before it's too late" sale to catch any procrastinators with a bit of time pressure.
There's no better time to run a promotion than the holiday season. A timely reminder of the available products in a Holiday Gift Guide Custom Page or a Holiday Gallery Re-Release combined with a discount can get you up to 20% more print sales from each of your clients.
A percentage-based discount is often used by some of our top sellers. The steps are simple:
- Create a coupon in your Zenfolio account.
- Set the coupon type to be a percent of total product prices.
- Be sure that your price list markup can sustain the discount you're offering.
- Send out a gallery invite to your clients sharing your promotion.
- We recommend sending out a reminder email on the day before your coupon expires. That time pressure and reminder always bring in a significant amount of additional orders.
Below is an example of content for your gallery invite and reminder. Feel free to copy, paste, and edit it for your own use.
P.S. Don't forget to share the password again if your galleries are password protected.
Announcement Invite
Hello,
Gobble up the savings and save 30% on your order.
Order by [Coupon Expiration Date] and save 30% on all orders when you use code [Coupon Code] at checkout.
Anyone can purchase something off a store shelf; make your gifts personal and save big this holiday season.
Hope I've been able to make your holiday season a little brighter.
Reminder Email
Hello,
Only a few hours left to save 40% on your order.
Just a friendly reminder to order before midnight tonight and save 40% when you use code [Coupon Code] at checkout.
Cross holiday gifts off your to-do list and place your gift orders today.