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Picture More Sales with Green Screen

March 26, 2018  •  Leave a Comment

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Give your clients more choices and they’ll find more reasons to buy. With an Advanced or High-Volume plan, you can use Green Screen to allow your clients to pick their ideal background after the photos have been taken. Whether your client is buying a premium background, or the same pose with two different backgrounds, more options mean more sales.

 

How can Green Screen increase your sales?

  1. Offer a selection of backgrounds for free and others for a small fee.

  2. Let your clients know that you offer this service, so they can buy more of the photos they love.

  3. Unlock a la cart items with the purchase of a different background for the same pose.

  4. If you offer multiple poses, suggest clients purchase each pose with a different background.

  5. Announce new backgrounds with a promotional discount to encourage reorders for occasions and holiday gifting.

 

Here’s how to set it up

  1. The Cutout - The cutout is an image that is photographed in front of a green background. You’ll then digitally remove the green background to make the cutout remnant.  Save each image as a .png file and upload it to your Zenfolio account.

 

Uploading cutouts is as easy as uploading photos. Simply select the cutouts you want to upload and then check the box “Apply as Cutouts.”  This will specify that all .png files that are part of the upload will be designated as cutouts.
 

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  1. The Background. The background will be applied behind the cutout.

 

Zenfolio provides five default backgrounds that you can offer to your clients. You can also upload your own backgrounds for your clients to choose from. You can offer all backgrounds free of charge, or keep most free but select a few “premium” backgrounds and offer them at a small fee (our recommendation).

 

five default backgroundsfive default backgrounds

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Seamless integration with our e-commerce

The client buying experience is simple. Your clients view their photos and select their background(s). If you are charging for some backgrounds, there’s no need to add the cost to your price list. Your client will see the fee as soon as they apply it to their photo. Next, your clients select their packages, add-on items, or a la carte products, and add them to the shopping cart for checkout.

 

Learn more about Green Screen in this support article.

 

This feature is available in all countries in English only.


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