How to Use Facebook to Gain New Clients
As my wedding photography business has grown over the years, I have discovered that Facebook is one of my most important marketing tools. In this article, I share how to effectively use it to drive people to your website.
For my business, Facebook delivers more tangible results than any other form of social media. While Instagram and Pinterest are great for showcasing my work, I’ve found that these channels tend to be used primarily by brides that want to get ideas and inspiration for their wedding photography. I find Twitter most useful for connecting with other wedding professionals, which has benefits but doesn’t necessarily provide me with enquiries. So for the purposes of this article I will concentrate on how to best utilise Facebook to grow your business.
At every stage of photographing a wedding from the day itself, to editing and then finally in delivering the finished images, these tips will help you get your brand and style in front of a switched on and ever bigger audience.
When you consistently use Facebook to promote your work and website, your brand and reputation will get stronger among both wedding professionals and potential clients. Each year I have steadily seen more and more referrals from couples who have shared their pictures with friends and family who have viewed their wedding on my website. It’s great that I still get old clients sharing my new posts and tagging friends who are planning their wedding.
I recently promoted a blog on Facebook from an amazing wedding that I photographed in Marrakech, which generated 238 likes, 12 comments and 10 shares. It was also picked up by one of the UK’s leading wedding blogs, which will be publishing it soon. And of course when they do feature it I will be sharing their post too!
Steve Bridgwood is an award-winning wedding photographer based in Staffordshire, UK, and a proud Zenfolio Ambassador. He is considered one the UK’s top 50 wedding photographers according to GoHen and is named one of the world’s best wedding photographers by Junebug.
Keywords: Facebook, Steve Bridgwood, Zenfolio, marketing, photography, professional photography, referrals
This is great Steve, thanks for taking the time to do it.
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