Promos are a great way to help encourage print sales from your clients. There's no better time to run a promotion than the holiday season. A timely reminder of the available products in a Holiday Gift Guide Custom Page or a Holiday Gallery Re-Release combined with a discount can get you up to 20% more print sales from each of your clients.
A last-minute shipping sale combined with an order minimum is a promotion often used by some of our top sellers. The steps are simple:
- Create a coupon in your Zenfolio account.
- Select the coupon option to discount shipping.
- You can either set a fixed amount or a percentage discount up to a certain amount.
- Don't forget to set an order minimum and be sure that your price list markup can sustain the discount you're offering.
- Send out a gallery invite to your clients sharing your promotion.
- We recommend sending out a reminder email on the day before your coupon expires. That time pressure and reminder always bring in a significant amount of additional orders.
Below is an example of content for your gallery invite and reminder. Feel free to copy, paste, and edit it for your own use.
P.S. Don't forget to share the password again if your galleries are password protected.
Announcement Invite
Hello,
There's still time to get your orders in before the holidays.
Order by [Coupon Expiration Date] and get free next day shipping on all orders over [Order Minimum] when you use code [Coupon Code] at checkout.
Beautiful photos printed with professional quality make the perfect gifts. And you still have a chance to get the perfect personal gift for everyone on your list. But hurry, all orders must be placed by [Shipping Deadline] in order to get it by December 25.
Hope I've been able to make your holiday season a little brighter.
Reminder Email
Hello,
There are just a few hours left to get your holiday orders in.
Use code [Coupon Code] on orders over [Order Minimum] until midnight tonight to get free next-day shipping and get all your gifts delivered before the holidays.