During the holiday shopping season you'll want to remind your visitors to buy as many times as possible. A gorgeous custom header is a great way to make this reminder visible on all pages of your website.
Content for your headers is completely up to you. As it still is the header for your every page on your website, we recommend including your logo/branding, and having some sort of a call to action that will encourage people to click. Here are some content ideas:
When: August - September
Why: Great reminder that it's time to get those holiday portraits ready for holiday cards.
What: Offer a discounted mini session, or some sort of incentive to book as soon as they see the banner.
Where: Have this click through to your booking calendar or contact page.
When: October - Mid-November
Why: Great reminder that you offer beautiful holiday cards through your online store. (Don't forget to add greeting cards to your price lists)
What: Showcase some of the greeting card designs you offer.
When: Mid-November - Early December
Why: Great reminder that photo gifts are much better than anything you can buy off the store shelf.
What: Showcase some of the gifts and products you offer for sale. (Don't forget to add everything you show to your price lists)
When: In December timed with the holiday shipping deadlines
Why: Create a bit of time pressure for their holiday shopping.
What: Showcase two banners: "Hurry, order today" type header with a regular shipping deadline and a "It's not too late" header showcasing the deadline for next-day delivery.