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New Shopping Experience Update: Better Browsing, Faster Buying with Improved Client Shopping

January 19, 2017  •  5 Comments

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Cheers to the new year and an enhancement to the New Shopping Experience! Here is a quick recap of big ticket items that have been rolled out thus far:

  1. To help boost your online sales, the easy one-click add to cart to shorten your client’s path to purchase was released.

  2. To create a more intuitive and client-friendly shopping experience, we simplified product categories (reduced 16 categories to six: Prints, Home Decor, Greeting Cards, Photo Gifts, Albums & Books, and Other).

  3. For a more personalized shopping experience, your client’s photos instantly appear in product categories.

  4. Most recently, we optimized your Shop homepage (1) to make it easier for your clients instantly preview what you offer with a short list of products within category icons, and (2) prominently displayed packages to encourage more package purchases to increase overall sales volume.



Your clients can preview various products in an organized grid layout and use the new filtering tool to find items of interest for better browsing and faster buying. From your Shop homepage, when your clients click on one of the main product categories, they will be taken to a redesigned subcategory page with filtering options and a sleek grid layout.


This grid layout presents an organized preview of subcategory items you offer (e.g., Home Decor >> Canvas Prints, Collages, etc.). Your clients can filter by various attributes such as by product type and size prior to adding to cart. For photographers who offer single-image and multi-image template based products, all design options will be displayed in the grid layout. Your clients can then filter by occasion, size, etc. to quickly find, personalize and buy. For instance, when your clients click on “Greeting Cards,” they can preview all the greeting card designs and filter by occasion (such as “Birthday”).


The New Shopping Experience is optimized for you, your business and your clients by incorporating your feedback and e-commerce best practices. Our goal is to help increase your sales by providing better selling tools for you, and an intuitive and easy to navigate client shopping experience. For more information and how to turn on the New Shopping Experience in your account, click here.


I love the new look, I don’t want to go back! However, when I make image collections, I like the option to view the original gallery that the image came from. I did feed this back to developers at Zenfolio but as of yet no updates to integrate this feature. Ah well! So sad to go back, the new look had such a good feel about it, just a pity the functionality became an issue.
Andy Hutchinson(non-registered)
I appreciate the recent changes - they were long called-for and very welcome. I would like to see more interest in the range of photos available in the Australian stores though. I understand it's a smaller market place but we have a vastly reduced inventory of products available to us compared to the US or Europe. Is it really that hard to find a partner to do stuff like calendars and greetings cards?
Hi Robert - thanks for your feedback!
You can change the order in which categories are displayed in your shop by going to your Dashboard, opening a price list and clicking on Price List Settings. Under the option to show products in Categories, click Presentation, then drag and drop the categories into your preferred order before clicking save to register the changes.

Hi Mark - thanks too for the great suggestion!
We've forwarded your feedback along for the product team's consideration.
Robert Conklin(non-registered)
Clients still complain they have trouble adding items to the cart or can't find my most popular categories because I am not allowed to manually arrange the order of the displayed categories.
Mark Tassoni(non-registered)
Just some feedback for you because I know you're trying hard to get it right.

So, when the products slide in from the right when you're buying and you click on the "+" sign to add a product to the cart....wouldn't it be nice if the client could see the quantity without having to leave and view the cart> I am surprised you left that out.
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