4 Steps to Boost Print Sales in Your Online Store
Just like launching a brick and mortar store takes some planning before the doors should ever be opened to the public, the same goes for your online store. Here, we cover four tips for perfecting the selling aspect of your website, from knowing who your audience is to prompting clients to buy through incentives—all so you can see the profits roll in.
Step 1: Know your audience
When deciding what products to offer, consider who your audience is for that particular event and gallery. For peewee soccer portraits, wallet prints, key chains and mugs will likely be the biggest sellers. And you can be sure no one is going to order a photo cutting board of their beautiful boudoir portrait. Some clients might not have the desire or the wall space for any print products, in which case you’ll want to offer digital downloads for sale in a variety of sizes or quantities.
The bottom line is that you need to create different price lists with the best products for each specific gallery. The products mom wants of her peewee soccer player are likely going to be very different than what a 26-year-old woman would buy for her boyfriend on Valentine’s Day.
Also keep in mind that some of your clients might be more price-conscious than others. It’s completely OK to have a healthy markup for your products for a wedding client, while cutting your margin significantly for a charity event.
Step 2: Build a beautiful product display
Just like when you see a beautiful outfit on a mannequin, selling is all about the presentation. When your photos look better, your clients buy more. So make sure your galleries are elegant and highlight the unique qualities of your work.
It’s also important to make the buying options clearly visible and enticing. Include high-quality photos of the available products in the gallery header and in the shopping cart. These should be displayed in a way that will make the customer want to buy. Have the “Buy” or “Add to Cart” button prominently and conveniently located on the page.
Every selling gallery should have:
Step 3. Drive visitors to your galleries
Just like you need to drive traffic to your website to gain clients, it’s important to drive clients to their galleries so they can start purchasing. You can do this in several ways:
Step 4. Give your clients incentives to buy
You’ve brought people to your site and made it easy for them to make purchases. Sometimes that’s not enough. It’s easy to view images online but put off buying until later. Change this by giving your clients some additional incentives:
Looking for more? Start building your Zenfolio site for free today, to explore our best-in-industry selling tools and site customization tips. With a Zenfolio website, access these features and more:
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