Maximizing Your Holiday Marketing With Animoto
You may have heard of Animoto- the video tool that is changing the game for small businesses who want to make videos to market their work but don't know where to start. We sat down with them to get the low-down on how easy it is to build videos with Animoto, and to hear how photographers are finding success using their tools to land new clients, and boost sales with current ones.
How exactly does Animoto make video-creation accessible to the average person?
Animoto makes it easy for anyone make quality video slideshows and marketing videos through a drag-and-drop interface that’s user-friendly and intuitive, as opposed to timeline-based professional editors that require expertise and training. Animoto lets you combine video clips, photos, text, logos, and music together into a professional-looking video. We’ve done all the fancy design work to create professional transitions and backgrounds for you, offering over 100 templates, or video styles, that will determine how your video looks. All you have to do is upload your photos or video clips, choose a song, add some text if you feel it needs it, and then hit produce.
What makes video such a compelling media for promotion?
Photographs set to music create a mood and evoke emotion within people, helping them develop an instant attachment to the photographs.
Also, since the introduction of social media, people are also less inclined to read about a product. In fact, in a recent survey conducted by Animoto, we found that 4 times as many consumers would rather watch a video about a product than read about it.
What tools does Animoto have that would help photographers grow and market their businesses?
Animoto itself is a very powerful video tool that photographers have been using for years to grow and market their business. But, under the hood, we have several features that streamline their workflow:
What kind of success are your users seeing with their Animoto videos?
For the longest time, photographers have used Animoto in the sales room to reveal the entire collection of images to the client at the beginning of the sales session. Many photographers also claim that the client will most likely want to take the slideshow home with them, giving the photographer the opportunity to offer it as incentive to upsell.
More recently, in a world where digital technology, social media and the internet dominate our lives and business, traditional advertising has evolved into the world of content marketing - specifically video content. Kristina Houser, a wedding and portrait photographer from Tampa, Florida recently created an Animoto video to promote her headshot sessions and posted it as an ad on Facebook. She saw an increase of 60% in her headshot bookings that month and 27x increase in traffic to her website. After creating her first ever marketing video, Australian newborn photographer Carolina Pante posted her video to Facebook and spent a mere $15 to boost it for 3 days. The result was over 5000 video views and 10 inquiries from people who had seen the video, 3 of which booked a session within those 3 days.
What advice do you have for a photographer creating videos with Animoto for the first time?
See how Animoto can impact your business, and get started here.
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