Photographer’s Corner: Using Music to Enhance Marketing and Grow Your Sales
Music can enhance the emotional impact of your stories, supercharge your marketing, and help you to sell more prints, albums, slideshows and sessions. But how does music licensing actually work for professional photographers? What is legal? How do you choose the best songs for your project?
My team at Triple Scoop Music and I have dedicated the last seven years to helping creative professionals around the world grow their businesses with award-winning music. We make music licensing incredibly easy, fun and affordable.
First, I’ll go over a few common questions about the basics of music licensing. Then, I’ll cover how using music in your slideshows can help you grow your business and enhance your marketing.
What is a music license?
Simply stated, a music license provides permission to use a song within your business. Various types of licenses allow for uses such as:
Do I really need a license?
Can I use CDs I’ve already purchased, or the music I bought on iTunes for my business?
No, that would be illegal. When you purchase a music CD at a retail store, or when you buy a song from iTunes or other consumer music sites, you are only allowed to use the music for personal listening, not for professional use. If you want to use music within slideshows and within your business, you will need a license.
Even if your client is the one who purchased or downloaded a song, it is still not legal for you to use the music in videos or slideshows you create for them, unless they (or you) have a proper music license.
What type of music license do I need?
To license a song for use within slideshows or videos, permission must be granted by:
1) The owner of the audio recording (usually a record label).
You must have permission from both the record label and the publisher in order to use the recorded song.
At this point you may be asking (or yelling) to yourself “Why is music licensing so complicated?”
Here are some easy tips for creating great slideshows that will resonate with your clients:
3. Pick your images, music and graphics.
Make sure that everything matches the three words on your list and the story of your slideshow. This includes the images and music you pick, to any graphics and even the fonts. Anything that does not match should not be used. Remember, when every element of your slideshow is helping to tell the same story, it will have a much more powerful impact.
4. Choose the slideshow “speed” that best matches your mood and the music.
Music’s emotional power can help supercharge your business in many ways. Here are a few simple starting places:
1. Marketing videos for social media
2. In-studio sales presentations
3. Same-day videos or slideshows
4. Behind-the-scenes content
5. Client slideshows & videos
These days, the top creative companies, photographers and brands set themselves apart with independent music that is unique and captivating. The music should enhance your story and make your images the true star of the show.
Based in Los Angeles, California, Roy Ashen is the CEO and Cofounder of Triple Scoop Music, the world’s leading music service for professional photographers and event filmmakers.
Keywords: TSM, Triple Scoop Music, Zenfolio, gallery, licensing, marketing, music, music for slideshows, music licensing, photographer, photography, portfolio, professional photographer, professional photography, promotion, selling, slideshows, soundtrack, soundtracks for slideshows
Dan, UserVoice was down briefly but they are back up now. The link should be working again.
Martin, currently these soundtracks are available to use on Zenfolio pages only. If you license a song directly from TSM you can then use it however you want.
Mainframe Photography, if you have usage rights you are more than welcome up load your own soundtrack. Instructions for this are available here: http://help.zenfolio.com/customer/portal/articles/408185-assigning-and-uploading-soundtracks
Hey Zennfolios, same here,we need more than one soundtrack per slideshow! ..The link to your feature forums..sugestions is not working! Saludos!
I have been involved in Barbershop Harmony for many years and have written and arranged many songs in that genre, also recorded by my own Quartets, I am a member of the 'Performing Right Society' and also the Mechanical Copyright Protection Society' here in the UK.
It would be nice to back my Barbershop Photographs with my own music, and I am sure there are others out there who own complete copyright to their own works who feel the same way. Just an idea that you guys at Zenfolio might consider.
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