Make the most out of the holidays: best practices for a profitable season
With the holidays just around the corner it is not too early to start planning for a successful season. We have an array of product offerings ranging from custom greeting cards and photo books to specialty gift items and gift certificates that is sure to cater to every type of photo business.
One easy way to maximize sales is with holiday cards and template products. If, for example, you are a portrait photographer, any family photo session you had during the year has the potential to become a holiday card or gift. Many photographers will make previous galleries available again for a limited time to give clients a chance to order a special gift. You can market to customers by using our Email Campaigns feature to keep them in the loop. Using the built-in Expiring Galleries feature communicates a sense of urgency to clients so that they get their order placed in time for the holidays.
With Zenfolio it is easy to create beautiful template cards and collages to showcase your images. Simply choose the type of product you would like to offer, such as a flat or folded card, upload a background image, and add placeholders for one or more photos. From there you can add boxes for text and your design is ready to go. Instructions to guide you through this process are available as part of the Help Guide.
If you find yourself too busy to sit down and create your own designs, do not despair. Beautiful templates created by professional designers are available for purchase from companies like Galler.ee, Photo Duds and BirDesign. Just download the design you prefer and then you can upload the template straight into your Zenfolio account. If you have any trouble making this happen, contact our wonderful support team at firstname.lastname@example.org.
Along with greeting cards, another product that comes in handy this time of year is custom postage stamps. Encourage your clients to add a personal touch to their holiday cards this year by designing their own postage stamps in whatever postage denomination they need. You or your clients can purchase custom stamps right from your website using PictureItPostage.
Custom photo books are another popular product. Zenfolio offers the ability to order press-printed photo books directly from your website using Mpix and MpixPro. Choose from a number of sizes, designs, papers, and layout options. From there you just add photos, and you’re done. Zenfolio’s custom drag-and-drop tools make it easy to create a beautiful photo book in minutes. You can order photo books yourself or allow clients to purchase photo books at prices you set. Follow our easy instructions to get started.
One way to drive sales during the holidays that you might not have thought of is with gift certificates. You may be aware that you can offer your clients prepaid print credit with gift certificates, but did you know that you can also make these available for purchase as gifts? For example check out this gallery from family and children’s photographer Resplendent Photography. The photographer has created a variety of gift certificates for photo sessions at different price points. Steps to walk you through setting this up within your Zenfolio account are available here.
The holidays are a busy time of year so consider jump-starting the season by offering a promotion early to drive sales and ensure that clients get their orders in on time for holiday delivery. Consider using the built-in Coupon feature to offer a percentage or dollar amount discount off of orders placed during a specific time period. They are easy to create, and with the beautiful gallery invitation you can email your clients directly from your website. Shipping deadlines for all Zenfolio partner labs are listed here for easy reference.
The Zenfolio partner labs offer a variety of specialty gift products that are perfect for your clients as well as your own gift-giving needs. From iPhone5 covers and ornaments to sketch pads, canvas prints and day planners, you are only limited by your imagination. We recommend adding these products to your price list right away to start your holiday sales success.
The holidays can be stressful, but they can also be a great time for your photo business. Planning ahead and taking advantage of the many festive, customizable products Zenfolio has to offer will make for a profitable and happy holiday season.
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