ZenBlog: Blog http://blog.zenfolio.com/blog en-us (C) ZenBlog (ZenBlog) Wed, 21 Dec 2016 21:36:00 GMT Wed, 21 Dec 2016 21:36:00 GMT Give 10, Earn 10: Refer Friends to Zenfolio http://blog.zenfolio.com/blog/2016/12/zenfolio-refer-friends Refferal Program (Blog, DN, UNL)Refferal Program (Blog, DN, UNL)

It Pays to Have Friends! Share Zenfolio to Earn Unlimited Referral Credits.

Pass along a 10% savings off any Zenfolio subscription by sharing your unique referral code with all of your friends. Earn 10% of their new subscription plan price in referral credit. Your referral credit will be automatically added to your account.



  1. Watch your earnings grow with every referral. For those who have a gazillion friends, there’s no limit to how much credit you can earn because there is no cap to how many times your referral code can be used by different friends to sign up for a new paid account. #winning

  2. Earned referral credits can be redeemed for Zenfolio products and services. Use earned credits to apply toward your own plan renewal or upgrade, to order prints or photo products, and/or purchase other awesome Zenfolio services. Basically, your subscription could be FREE or, you could be getting photo products and prints for FREE!

  3. As an extra incentive for your friends... Your unique referral code is stackable with another Zenfolio subscription promotions. Your friends can get an extra boost of savings by using both your referral code and current Zenfolio subscription promotion.


Why wait? Here’s how it works:

  1. You share your unique referral code via email, social media, and/or word-of-mouth. Click here to log in to your account and get your code.

  2. Your friend uses your unique referral code at checkout to receive a discount off the Zenfolio plan that’s best for them (applies to new subscriptions only).

  3. Your friend saves 10% off of their new Zenfolio website subscription.

  4. You earn 10% in credit. Boom.

Ready, set, go!

Note: Referral credits are not redeemable for cash payouts. For more information and answers to frequently asked questions, check out the support article here.

(ZenBlog) Product Updates Zenfolio referrals include refer a friend refer friends refer-a-friend referral program referrals http://blog.zenfolio.com/blog/2016/12/zenfolio-refer-friends Fri, 16 Dec 2016 21:00:00 GMT
Becoming a Modern Day Treasure Hunter http://blog.zenfolio.com/blog/2016/12/becoming-a-modern-day-treasure-hunter Modern-Day-Treasure-Hunter-(Header)Modern-Day-Treasure-Hunter-(Header)

By Laura Grier


My whole life I have wanted to be an explorer or a treasure hunter. Since I watched the Indiana Jones trilogy at a young age, I have always felt that my life would be incomplete if I did not discover a lost civilization, a hidden treasure map in the attic, or some sort of Da Vinci Code-esque set of clues that were left for me by mysterious people from the past unlocking the secrets of mankind. Yes, some of that may seem far-fetched, but these things do happen. Although technology has spread humanity and information across every inch of the globe, there are still ancient temples waiting to be uncovered and cultures that are still living as they did in the past, bestowing their hidden knowledge from generation to generation while preserving ancient art forms.

085 (1)085 (1)

For the past 15 years I have been a destination-wedding photographer, an adventure photographer, and travel writer across the globe. The most satisfying work I have done has been for Novica, in Association with National Geographic, which is a global catalog that represents artisans from the around the world who are practicing what I like to call “vanishing arts.”


Picture the people who are making these vanishing arts, like the women of the Karen, or “long neck” tribe on the border of Burma and Thailand who wear the rings on their necks and are known for their very intricate weavings. There is also a 90-year-old man in Bali, Indonesia, who is the last of a long line of ancient hand carved bamboo flute makers. Consider the Quechua people of Uros, the floating grass islands of Lake Titicaca, Peru, who make all kinds of art from grass and have knitted for centuries. These people have lived off of their craft for generations and passed down their skills to their children and children’s children. But now all of this is being threatened by technology and modern-day luxuries. Because of tourism, these people have been exposed to the outside world, and many of their children want to leave and find other ways to make money and survive. So when this generation of artisans passes on, so will their craft and all knowledge of it. They will just vanish.



Novica’s mission is to bring awareness and provide a platform for these global artisans that allows them to make money creating their art while preserving their culture and way of life. Through doing this they have saved villages, empowered women to have jobs and support their families, educated people about environmental preservation, and spread the word about some of these amazing cultures that are remote and rare.


What I have realized while on assignment over the years, sometimes going into remote places to meet with or stay with these amazing artisans to photograph and interview them, is that I have without realizing it become the treasure hunter and explorer that I have always wanted to be. Instead of digging up gold bullion or unearthing temples, I have discovered these amazing people through my lens who are better than buried treasure, because they are living treasures.


01750175 As a photographer, I get to see the entire process. Not only have I photographed fashion catalog shoots in Peru, Guatemala, India, Indonesia, Mexico and Thailand, with models wearing some of these artisanal goods, but I get to go and meet the artisans who make these goods and meet their families, see how they live, and learn about their cultures. I document the source all the way to the image that appears online and reaches millions of computers across the world. Ironically, technology, the very thing that is destroying some of these vanishing artists and their cultures, is what may now save them through selling their goods on Novica’s website and by selling photos and sharing them on my own Zenfolio website.

103 (1)103 (1)

Having an online platform that not only is aesthetically pleasing but also easy and functional “on the go” is a must for me. At times I find myself in super remote places where I have to be able to communicate, shoot and edit photos and videos, and then back up and upload photos online. Most times there is no Internet, and I have to use my T-Mobile global plan to be online through my cell phone. This is where Zenfolio helps me to be the adventurous Indiana Jones character, just a more tech savvy, modern, connected version of him. While photographing artisans in the remote islands of Indonesia, I can be disconnected and off the grid, yet a fully connected and functioning businesswoman at the same time. I can use my cell phone to show photos, back them up, shine a flashlight through the jungle, translate languages, document these indigenous people, and bridge the often-large communication gap between us.


So as a photographer, a writer, an explorer, and a person who wants to make a positive impact on this world, I enjoy highlighting the beauty and cultures that still thrive in these remote regions of the world. I get to do my part and use my photos, videos, words, and voice to bring awareness to these living treasures. You can make a difference in preserving these vanishing cultures as well simply by raising your awareness about them and realizing that they are still very real and exist.


(ZenBlog) Laura Grier Zenfolio photography professional photography http://blog.zenfolio.com/blog/2016/12/becoming-a-modern-day-treasure-hunter Wed, 14 Dec 2016 19:13:01 GMT
Visit Us at the 2017 Trade Shows and Join Our Weekly Live Q&A! http://blog.zenfolio.com/blog/2016/12/visit-us-at-spac-wppi-and-our-weekly-live-q-a Headerblog1Headerblog1

The 2017 trade show season is fast approaching, and we are looking forward to seeing you at an upcoming show.  Stop by the Zenfolio booth(s) and say hello at SPAC in January, WPPI and PSPI in February, The Photography Show in March, and RPS Digital Imaging Group Conference in September.  Check out the show details below.


Got questions about your Zenfolio site? Don’t save them for the show - join our weekly live Q&A where you can get questions about your site answered by an expert. Read all the details below.


US Shows & Dates:

School & Sports Photographers Association of California Conference & Trade Show

January 25-28

Las Vegas, NV

Booth: #23

More info: http://spac-usa.org/


Wedding & Portrait Photographers International Conference & Expo

February 5-9

Expo: February 7-9

Las Vegas, NV

Booth: #1143

More Info: http://www.wppionline.com/index.shtml


Zenfolio Ambassadors and Influencers to See at WPPI


Nacho Mora and Vinny LaBella

PLUS17. Hocus Pocus "Discover Your Magic"

February 6: 10:00 a.m. - 4:00 p.m.
Class Description

Wedding photography is a complicated discipline that requires a lot of learning effort. Mastering different techniques often is not easy. We will treat the different elements of photography as the moment, the light and the composition with our particular vision. We will explain how to create images in difficult situations. We will apply all our knowledge acquired in recent years to create a photograph with your own identity. We want to discover the magic that you all carry.


Jay Goldman

MC59. 90-Minute Crash Course in Artistic Bar/Bat Mitzvah Photography. Fine-Tune Your Preparation, Confidence and Anticipation

Session Number: MC59

February 9: 1:00 p.m. - 3:00 p.m.

Class Description

Join Jay Goldman as he visually takes you through the significant moments of photography at a Bar Mitzvah. Your wedding-photographer skill set is perfectly adapted to these milestone events in a Jewish family’s life. They can be a lucrative addition to a slower wedding season and broaden your client base immensely. Goldman will teach you traditions and elements of the religious service and the flow of a Mitzvah reception.  Preparation brings confidence, which brings greater focus. Capture your version of the must-have album shots, being as creative and artistic as you want. Big albums sell, and large families hire again and again. Get a glimpse into the extravagance of the Los Angeles Mitzvah circuit.


Johnson Wee

PC40. Creative ways to pre-wedding lighting techniques

Session Number:PC40

February 8: 6:30 p.m. - 8:00 p.m.

Class Description

Master of WPPI Johnson Wee will reveal his creative techniques on various lighting setups for his innovative pre-wedding work. This includes demonstrating various light sources from natural to artificial lighting that shows his unique approach to creating his dramatic masterpiece, and how to use lighting to create depth and make your subject more tri-dimensional and stand out, which you can learn and adapt easily for your next shoot.

UK Shows and Dates:

The Photography Show

Date: March 18-21

NEC, Birmingham

Booth: H4

More info: http://www.photographyshow.com

In 2017, Zenfolio will be returning to The Photography Show at the NEC Arena in Birmingham. We’ll be sponsoring the Super Stage, hosting some of the biggest names in the photography world sharing their wisdom with thousands of attentive photographers throughout the four days of the show. We will also be running a show special for current Zenfolians and new customers alike. Stay tuned for more details!


RPS Digital Imaging Group Conference

Date: September 23

Location: Birmingham NEC

We will be hosting a booth with a show special in the trade area. Headline speakers include Glyn Dewis. More details to come!



Weekly Live Q&A


Do you have questions about your Zenfolio site? We invite you to attend our weekly live Q&A to get your questions answered by a Zenfolio expert. Join our live streaming Zenfolio Customer Support Q&A Sessions [https://www.youtube.com/c/zenfolio/live] on YouTube on Thursdays at 2 p.m. EST (11 a.m. PST)! There is no registration necessary to join the Q&A sessions, but you must be signed in to a YouTube account to chat.


We are excited to speak with you at one of the weekly Live Q&A pre-show and meet you at the trade shows!


(ZenBlog) Zenfolio photographer photography professional photographer professional photography trade shows http://blog.zenfolio.com/blog/2016/12/visit-us-at-spac-wppi-and-our-weekly-live-q-a Mon, 12 Dec 2016 20:01:39 GMT
Photographer Spotlight: Michelle Cox Photography http://blog.zenfolio.com/blog/2016/11/photographer-spotlight-michelle-cox-photography MCOX PHOTO (1)MCOX PHOTO (1)

It is our privilege at Zenfolio to get to work with amazing photographers all over the world, helping them build websites and online stores that reflect a combination of their personalities, work, and art. Today we are excited to highlight Chicago-based photographer Michelle Cox, who specializes in wedding photography and portraiture. Read on for her thoughts on the latest industry trends, and where she's finding fulfillment in the field: 

On the latest trends in weddings:

I've noticed that many brides (at least in the Chicagoland area) are transitioning from a large, “glamourous” wedding to something more intimate with natural elements. That is a wonderful transition from my perspective because as a photographer that loves natural light and works well with it, it excites me that brides and grooms are embracing the natural look. 

Pro Tip: Take a look at the shoot location and research when sunset will fall that day, so as to know where on location you'll get the best light. Keeping the shoot tight means more time for the couple to enjoy their day with guests. While you'll always be making calls on the fly, a little prep can go a long way! 


On what makes her job exciting:

I love my job and I love what I do – I am blessed to work with amazing clients and I simply love weddings. This particular season I have been more excited to work with my brides because I recently got married myself (April 30, 2016). I feel like while planning the wedding, I was better able to understand what all of my brides go through and especially now I feel like I can better understand the emotions of my couple’s on their wedding days. The wedding is not about me and what I can capture – it is their day, their emotions and I need to always be respectful of giving them a moment to breathe and take it all in. 

Pro Tip: Have the couple give you a shot list ahead of time, so you don't miss a snap of the bride and groom with old aunt Sally. Weddings are a whirlwind and a reminder will keep you (and the couple) from forgetting the extra shots they want.


On her artistic style:

I want the wedding day to be remembered naturally, as it truly was, but slightly better. I use natural light to convey emotions but manipulating the light through the photos and against my subjects. I think one of the best words that someone could use to describe my photos would be “dreamy”. My goal is to take the images on the most important day of someone’s life and create a magical image that is both memorable but also shows them just how “dreamy” and lovely the day truly was to everyone else that attended also. When it comes to posing, I also try to give my clients a very natural look, when I place them in position but then allow them to interact. I want their “love story” to be full of their love so the best way for that to occur is if they feel free to express themselves, with laughter and affection. 


On changes in what clients want:

Since I started in photography (in 2010) I have noticed that the majority of my clients are interested in digital files rather than physical prints for proofs. I offer wedding albums to my clients and they are still very receptive of those. 

Pro Tip: Zenfolio offers integrated digital proofing within your site, and even allows you to add digital files to the price list in your online store, so clients can always find the version of your shots that they want to buy.


On business- what sells and how to encourage a bigger purchase:

I offer Wedding Albums in some of my wedding packages and digital files with all. To increase sales, I do show my clients examples of larger albums that they could upgrade to as well as offer them additional albums (duplicate parent albums). 

Pro Tip: Show clients all of their options, they'll probably buy more! Zenfolio offers 2000+ products from leading print labs, from albums and prints, to home decor and customized accessories.


(ZenBlog) Zenfolio cox galleries marketing michelle photography professional photography selling http://blog.zenfolio.com/blog/2016/11/photographer-spotlight-michelle-cox-photography Thu, 08 Dec 2016 17:00:00 GMT
Celebrate 10 Days of Giveaways with Zenfolio! http://blog.zenfolio.com/blog/2016/12/celebrate-10-days-of-giveaways-with-zenfolio Zenfolio is celebrating the holidays with Ten Days of Giveways! Join us December 1st-10th on Facebook and Instagram: Each day we'll be giving away fantastic prizes, courtesy of one of our partners. Featuring gifts from Lensbaby, Spiderholster, Miller's prints, and more. See Terms & Conditions



unnamed-2unnamed-2 unnamed-1unnamed-1



(ZenBlog) Zenfolio marketing photography http://blog.zenfolio.com/blog/2016/12/celebrate-10-days-of-giveaways-with-zenfolio Thu, 01 Dec 2016 16:00:00 GMT
Promote Your Business with a Cell Phone Case and Save http://blog.zenfolio.com/blog/2016/12/promote-your-business-with-a-cell-phone-case-and-save WOYC-Header (1)WOYC-Header (1)

Our new high-quality cell phone cases are not just a popular photo product for your clients—they’re also a high-impact marketing tool for your photography business. With valuable advertising space right on the case, you can display your photos, add your business name and logo, and you’ve got a stylish billboard that goes where you go.


Now, from December 8, 2016 to January 8, 2017, US-based Zenfolio members can save $5 off base lab prices on any Zenfolio Phone Cases US purchase. Order one for you, your studio staff, and as a product sample to show your customers.


You can also extend this savings to your clients! Encourage them to order before December 18 to get the case by Christmas, or they can purchase one as a post-holiday accessory for their new smartphone.


1. Add the Zenfolio Phone Cases US products to your price lists.

2. Create a $5.00 coupon for your clients to redeem.*


Zenfolio Phone Cases US are made using the highest quality materials, inks, coatings, and decoration processes available, and are backed by a lifetime warranty that covers defects/product failure. Learn more about Zenfolio Phone Cases US.


Grab the attention of potential clients today!


*If you create a coupon for your clients to redeem, the $5.00 discount will apply to all photo products you currently sell.


(ZenBlog) Zenfolio business tools cell phone cases marketing marketing tools photographer photography professional photographer professional photography selling smartphone cases http://blog.zenfolio.com/blog/2016/12/promote-your-business-with-a-cell-phone-case-and-save Wed, 30 Nov 2016 17:45:00 GMT
Get a New View With Drone Rentals From Lumoid http://blog.zenfolio.com/blog/2016/11/get-a-new-view-with-drone-rentals-from-lumoid  


Lumoid BlogfeatLumoid Blogfeat For 15% off your Lumoid rental, use code ZenLumoid15. If you’re looking for a holiday gift to remember, check out Lumoid for great gear: drones, cameras, audio equipment, and more. Click here to explore. 

Interested in exploring drone photography, but not sure where to start? As hobbyist photographers, my husband and I were curious about using drones to capture sky-high shots, when we discovered a drone rental service called Lumoid. Lumoid, which rents out an assortment of drones as well as other photography, video, and audio equipment, seemed like a great way to try out the new tech to see if it would be a good fit for our photography lifestyle. Here’s how it went!

The Rental Process:

Lumoid has an impressive assortment of drones available, with pricing ranging from $5-$45 per day. There’s also a variety of accessories to rent (like batteries and controllers) to optimize the experience. We decided to go with the “AirDog Action Sports Drone,” because as a couple that surfs and skis on a regular basis, we were interested in the “hands free” option for birds-eye-view sports shots.

Screen Shot 2016-11-14 at 9.52.30 AMScreen Shot 2016-11-14 at 9.52.30 AM

Ordering was quick, but there are a few steps involved: For first time rentals, you’ll need access to a scanner or camera-equipped smartphone because proof of residence, (like an addressed utility bill) and a copy of your photo ID is required. While it takes an extra few minutes, it’s an understandable and easy way for Lumoid to avoid fraud and theft. The good news is, this info is stored for future rentals. There’s also an insurance collateral of a few hundred dollars that is set aside to make sure the drones are returned from their renter. This is, of course, 100% refunded at the end of the rental.


We decided to rent over a weekend so we could get a few days to experiment! The drone was delivered on a Friday, and we planned to ship back on Monday.

lumoid airdoglumoid airdog

What’s In the Box

IMG_2706 (1)IMG_2706 (1)

The kit included the drone itself, detached propellers, charging accessories, and a “leash” for us to carry so the drone could follow our movements. The one thing that was missing was an instructional guide for setup. As a not-particularly-tech-savvy person, this meant that my husband had to do some Googling. It took about 20 minutes for him to figure out the process, which was actually great because we got to watch a few instructional videos that gave us a better idea of what this baby could do. (A support rep later told me that they normally include instruction manuals with drone delivery, but the one for the AirDog wasn’t quite ready yet).


Taking It for a Spin

For our first flight, we went to a flat, open area near our home (it used to be a shipping dock). We figured avoiding trees and obstacles was smart for the first pass.


As newbies, it took us a few minutes to figure out how to  “pair” the unit with the leash, but after takeoff, we were TOTALLY on-board with the drone trend!

After playing around with it for a while, I can honestly say that it’s a blast even if you have no intention to use it for photography. The “leash” that you carry makes it follow you around taking continuous footage, so you don’t have to think about it being in the right spot to capture you. We spent the better part of half an hour just taking turns flying it around before we started thinking about getting some shots. When we took a look at the capture, it was really cool to see that bird's-eye view.



If we were to do another rental (which we fully intend to do), we would probably go for a model that lets you see what you’re shooting as it flies. That said, I can see us bringing an AirDog up to the mountains when we ski, to catch some footage of our friends on the slopes.

The experience as a whole both with Lumoid and the AirDog was really easy. If you are interested in seeing if a drone is a tool that might work for you, I’d suggest taking a test flight with Lumoid first. It’s a great way to test out a particular drone that you might be interested in purchasing, before committing. If you aren’t looking to own a drone, but enjoy playing around with the latest tech for one-off projects or for shooting special events, Lumoid is a great solution!


(ZenBlog) Zenfolio drone drones equipment photography rental http://blog.zenfolio.com/blog/2016/11/get-a-new-view-with-drone-rentals-from-lumoid Mon, 28 Nov 2016 17:00:00 GMT
Maximizing Your Holiday Marketing With Animoto http://blog.zenfolio.com/blog/2016/11/maximizing-your-holiday-marketing-with-animoto You may have heard of Animoto- the video tool that is changing the game for small businesses who want to make videos to market their work but don't know where to start. We sat down with them to get the low-down on how easy it is to build videos with Animoto, and to hear how photographers are finding success using their tools to land new clients, and boost sales with current ones. 


How exactly does Animoto make video-creation accessible to the average person?  

Animoto makes it easy for anyone make quality video slideshows and marketing videos through a drag-and-drop interface that’s user-friendly and intuitive, as opposed to timeline-based professional editors that require expertise and training. Animoto lets you combine video clips, photos, text, logos, and music together into a professional-looking video.  We’ve done all the fancy design work to create professional transitions and backgrounds for you, offering over 100 templates, or video styles, that will determine how your video looks.  All you have to do is upload your photos or video clips, choose a song, add some text if you feel it needs it, and then hit produce.


What makes video such a compelling media for promotion?

Photographs set to music create a mood and evoke emotion within people, helping them develop an instant attachment to the photographs.  

Also, since the introduction of social media, people are also less inclined to read about a product.  In fact, in a recent survey conducted by Animoto, we found that 4 times as many consumers would rather watch a video about a product than read about it.
A combination of these two factors makes video the ideal platform to boost your business, using video as a tool for sales and marketing.

What tools does Animoto have that would help photographers grow and market their businesses?

Animoto itself is a very powerful video tool that photographers have been using for years to grow and market their business. But, under the hood, we have several features that streamline their workflow:

  1. Triple Scoop Music: Animoto offers an extensive library of commercially-licensed music.  Animoto Professional includes over 3,000 songs cleared for commercial use plus over 1,000 from Triple Scoop Music. Triple Scoop Music has been providing world-class music to creative professionals since 2006. They have a diverse and impressive catalog of songs from Grammy & Emmy award-winning artists.
  2. Native export: Once you have created a video, Animoto makes it easy to upload it directly to each social media or video site. You can easily share to Facebook, YouTube, and a number of other sites straight from your video’s play page.
  3. Styles designed by photographers: Animoto has over 100 video styles, or templates, to choose from that will dictate the look and feel of your video. Some are quite animated but, for the professional looking for a simple solution, there are also a number of cleaner styles that allow the images to provide the wow factor.  In creating many of these styles, we teamed up with some of the industry’s best wedding and portrait photographers, including Tamara Lackey, Jerry Ghionis, Kelly Brown, and Jen Rozenbaum.  These Premium styles are specifically designed by photographers for photographers.


What kind of success are your users seeing with their Animoto videos?

For the longest time, photographers have used Animoto in the sales room to reveal the entire collection of images to the client at the beginning of the sales session.  Many photographers also claim that the client will most likely want to take the slideshow home with them, giving the photographer the opportunity to offer it as incentive to upsell.  

More recently, in a world where digital technology, social media and the internet dominate our lives and business, traditional advertising has evolved into the world of content marketing - specifically video content.  Kristina Houser, a  wedding and portrait photographer from Tampa, Florida recently created an Animoto video to promote her headshot sessions and posted it as an ad on Facebook.  She saw an increase of 60% in her headshot bookings that month and 27x increase in traffic to her website.  After creating her first ever marketing video, Australian newborn photographer Carolina Pante posted her video to Facebook and spent a mere $15 to boost it for 3 days. The result was over 5000 video views and 10 inquiries from people  who had seen the video, 3 of which booked a session within those 3 days.


 What advice do you have for a photographer creating videos with Animoto for the first time?  

  • Keep it short. 45 - 90 seconds is usually the optimum length your video should be.
  • Tell a story. You want to keep your viewer engaged and interested.
  • Use text. Text will help you accentuate your message, as well as stand out on social media, where videos typically play silently.
  • Set the tone with music. Choose the right style and pace to suit the message you’re trying to convey.

See how Animoto can impact your business, and get started here. 

(ZenBlog) Zenfolio marketing photography professional photography http://blog.zenfolio.com/blog/2016/11/maximizing-your-holiday-marketing-with-animoto Fri, 25 Nov 2016 08:30:00 GMT
Tips for Shooting in a Cold Climate http://blog.zenfolio.com/blog/2016/11/tips-for-shooting-in-a-cold-climate Cold-Climate-Prep-HeaderCold-Climate-Prep-Header

By Andrew Peacock


A cold environment can be attractive to a photographer for all sorts of reasons, but getting the shot when it’s cold presents a set of challenges for outdoor photographers. Here, I share my tips on how to conquer these challenges.

Landscapes of ice and snow allow for abstract and striking compositions, and often the air is clear and the light clarity can be extraordinary. The accompanying photo I took of the mid-winter night sky above a snow cave in New Zealand is a good example of the sort of image I am talking about.         

apeacock_nz_140724-37097apeacock_nz_140724-37097New Zealand, South Island, Otago. Karen Vejsbjerg enjoys a rest after a day spent constructing an igloo on a wilderness medical course.

Successfully getting that shot meant having control over three aspects of the photo process unique to a cold environment, which on that occasion was definitely below freezing. First and foremost is personal preparation aimed at the ability to function for a length of time in an extreme environment. Second is ensuring the camera can function as it’s meant to. Finally, the ‘in camera’ creative process may need some tweaking in situations where extremes of lighting contrast are at play.


Personal Preparation

Rarely does a decent camera fail in the cold; it's more common for the photographer to give up because of personal discomfort. As an Expedition and Wilderness Medicine doctor, I teach about the subject of hypothermia—and I emphasize that prevention is far better than cure. For the photographer handling a cold metal camera on the go or standing still next to a tripod as night falls in winter, the risk of getting too cold is very real, and a drop in core body temperature can begin to subtly affect creative decision making (and the standard of your photos) even before significant signs of hypothermia start to show.

apeacock_nz_150811-35700apeacock_nz_150811-35700Hiking through the snow, Pisa Range, Otago, New Zealand.

Layers of warm clothing (don’t forget your head), good wind protection, warm fluids to drink, and fuel in the form of high-energy snack food to keep the fire burning inside you are all important. So is sufficient protection for your precious extremities. Good insulating footwear and most importantly, warm gloves that allow for finger dexterity are imperative.

apeacock_nz_140729-38239apeacock_nz_140729-38239New Zealand, Otago, Wye Creek basin. Ice climbers, Zac Trembath-Pitham and Mark James crampon past a chandelier of blue ice.

In a really cold situation beware of water and wind making contact with exposed fingers, because the time to irreparable freezing will be short. It’s not uncommon for an Everest summiteer to whip off down gloves for an all-important selfie on top of the world only to suffer frostbitten fingers as a result. Gloves that allow for the operation of camera controls are a very useful item. Having said that, if anyone has found the perfect solution in that regard please let me know because I haven’t as of yet!


Camera Preparation

There are some simple rules to adhere to so that your camera will behave itself in the cold. Alaskan landscape photographer Carl Battreall (www.photographalaska.com) has spent his fair share of time in the frozen mountains of that beautiful US state. He has one golden rule, “Let the camera stay cold but keep batteries warm.” The primary culprit when it comes to camera failure is the battery.

Carl explains “You don't want the battery to drain prematurely while in the camera in the cold; it is difficult to warm up to an operating level again in the field once it has died. When really cold [it’s a matter of degrees!] I don't have a battery in the camera unless I am ready to take a photo.”

I like to keep camera batteries close to my body where they can stay warm. As a battery in my camera drops to around 50% power I will take it out and rotate with a warm spare. Needless to say it’s important to carry spare batteries with you for this system to work.


To improve battery life become familiar with the camera menu and lens options available to reduce power consumption. Turn off all camera beep functions, turn off screen review after every shot, minimize use of live view, and turn off any lens or camera image stabilizer function (if available). Mirrorless cameras require that you use the power-hungry LCD screen for composition, and for that reason many outdoor photographers I know prefer cameras with an optical viewfinder option that allows you to compose without using power. 

apeacock_antarctica_131223-1080apeacock_antarctica_131223-1080Adelie Penguins, East Antarctica.

Cameras and lenses at the more professional end of the spectrum (i.e., more expensive end) are better weather sealed and will resist moisture ingress. So in regard to cold weather photography it’s a case of buyer beware when it comes to what you can expect. The danger is that your cold metal equipment will form condensation on and within itself when brought into a warmer environment. Then, if returned to a subzero temperature before that moisture can evaporate, ice crystals may form and damage the sensitive electronics of your digital equipment. Cameras with better weather sealing are less likely to have this problem.

apeacock_antarctica_121226-8791apeacock_antarctica_121226-8791Iceberg, Paradise Harbor, Antarctic Peninsula, Antarctica.

When I’m on a ship in Antarctica, after shooting outdoors I remove the camera batteries to take back to a warm cabin but leave the rest of my gear in a bag under cover outside in the cold. Similarly Carl leaves his gear outside his tent when in the mountains and he also suggests putting the camera in a ziplock bag to help keep condensation from forming on the camera.


The Photographic Process

Snow and ice in a scene force the photographer to make creative decisions because there are often extremes of contrast. The bottom line is that we want the snow (and other elements) to look ‘right’ in the final image and to include whatever detail there was present in the original scene.  

apeacock_alaska_160625-4552apeacock_alaska_160625-4552McBride Inlet, Glacier Bay National Park, Alaska, USA

Our eyes can perceive detail in shadow and in bright areas within the same scene that our cameras cannot. What the camera can record is represented by a histogram, which is a graphic representation of the dark to light spectrum of light (from left to right) captured for each photo. Find the menu option to turn on the histogram on your LCD screen either in live view or on the photo review screen to give you feedback.

The lightest part of your photo, snow or white ice, will register on the right of the histogram. The key is to get that edge of the graph to extend to the far right without peaking beyond what the camera can record in the light part of the spectrum—a tall line will appear on the right if this occurs. Then detail in the whites will be retained. I also monitor this by using a menu setting that causes any overexposed areas to ‘blink’ when I review an image on the screen. Note that I’m now recommending using the LCD screen to review image histograms to help your creative decision-making. This will use more power and needs to be considered in the cold!

apeacock_nz_140715-35383apeacock_nz_140715-35383New Zealand, Otago, Westland Tai Poutini National Park. Climbers, Sabina Allemann and Damien Gildea crossing the Fox Glacier neve on snowshoes.

Importantly, an inherent characteristic of camera sensors is that there is more tonal detail able to be recorded to the right-hand side of the histogram than the left. Any detail on the left side can’t be as easily recovered by post-production software ‘shifting’ of the histogram without compromising the quality of the final photo. So getting exposure correct in camera is important. An underexposed file is not the basis for a high quality photo with snow and/or ice as a main feature.


Exposure compensation for a scene with ice and/or snow can be done via a menu function allowing you to override the camera metering and adjust the exposure upward. Given time to set the shot up I will experiment with just how much I increase the exposure and fine-tune it based on histogram feedback. Once set then I leave it like that while shooting in that environment. Don’t forget to turn exposure compensation off afterward otherwise you’ll find your next set of photos from a more neutral contrast situation will be way overexposed.

apeacock_antarctica_131219-2428apeacock_antarctica_131219-2428Adelie Penguins, are marching at the fast ice edge, Commonwealth Bay, East Antarctica.

One last important point is that I highly recommend selecting Raw file output rather than JPEG in your camera menu settings to improve your ability to get a great shot from a high contrast scene. JPEG files have already been interpreted and processed by your camera, and if you do make a mistake with the exposure on a unique, one-off, shot it’s very difficult to fix it afterward unless it’s a Raw file. Of course that means having the time to first learn and then use a Raw file editor like Adobe Lightroom to process your files.

Photography in cold environments can be fun and very rewarding. With careful planning you and your camera will perform flawlessly, so get out there and be creative.


Dr. Andrew Peacock is a widely published adventure travel photographer based in Queensland (admittedly not the coldest of places!) and is a Ted’s Cameras Master and Zenfolio Ambassador. More of his images can be found at www.footloosefotography.com

(ZenBlog) Andrew Peacock Zenfolio cold weather photography outdoor photography photography professional photography http://blog.zenfolio.com/blog/2016/11/tips-for-shooting-in-a-cold-climate Wed, 23 Nov 2016 21:36:07 GMT
Sweet Pup Portraits with the Lensbaby Twist 60 http://blog.zenfolio.com/blog/2016/11/sweet-pup-portraits-with-the-lensbaby-twist-60 22

twist 60 photo by louise zabriskie

The perfect gift for the photographer with a penchant for pups, (or really, any eye-catching portraiture), Lensbaby's Twist 60 lens captures shots with a dynamic bokeh that gives every image a unique spin. Take $40 off the Twist 60 lens through 11/23, and create one-of-a-kind images that really make your subject pop. Get yours today. This post is brought to us by Lensbaby, originally posted on their blog.


twist 60 photo by greig reid

Our 60mm f/2.5 Twist 60 lens makes the subject of your images pop by surrounding them in deliciously twisty, swirly blur and subtle vignette. Twist 60, like any of our lenses, takes a little practice and forethought in order to create those magical images you envision in your head.


twist 60 photo by ben hutchinson

Keep these guidelines in mind, and you’ll get to the magic part quicker! Key ingredients for composing dog portraits like these are:

  • shoot at a bright aperture like f/2.5 or f/2.8
  • position the camera relatively close (a few feet or so) to your subject
  • make sure there are several feet of separation between subject and background
  • place your subject against a background that has plenty of texture


twist 60 photo by ben hutchinson

A pooch adoringly looking up at you (or that treat in your hand) provides natural separation between subject and background. And the ground – be it grass, gravel, or pavement – is naturally textured, making Twist 60 a particularly fun lens for dog portraits.


twist 60 photo by keri friedman

If the swirly bokeh is a bit too intense for you, it’s easy to dial it back. These dog portraits below have less separation between subject and background, and the subject is further from the camera. The background also isn’t as textured. Twist 60’s subtle vignette still makes your subject POP, but without so much swirly bokeh.


twist 60 photo by greig reid

(ZenBlog) Lensbaby Zenfolio gear lenses photography http://blog.zenfolio.com/blog/2016/11/sweet-pup-portraits-with-the-lensbaby-twist-60 Sat, 19 Nov 2016 17:00:00 GMT
Optimized Shop Home in the New Shopping Experience http://blog.zenfolio.com/blog/2016/11/update-to-the-new-shopping-experience-shop-home-page Shopping-Update-HeaderShopping-Update-HeaderNew Shopping Experience - Update to Shop Home Page

The New Shopping Experience delivers better selling features for you and a more intuitive browsing and buying experience for your clients. Two updates to share:


  1. With a focus on showcasing what you sell, the Shop Home page has been optimized to shorten your client’s path to purchase by listing sub-categories within each category. This update to your Shop Home page makes it even easier for your clients to hone in and quickly make a purchase.

  2. Based on photographer feedback, we’ve removed the client photo behind the packages. This makes the packages section easier to shop with a cleaner look and feel.


Driven by your feedback, e-commerce, and marketing best practices, we are progressively rolling out updates in phases. The New Shopping Experience is available to turn on for all Zenfolio accounts in all regions--take advantage of it today!


For more details and frequently asked questions regarding the New Shopping Experience, click here.

(ZenBlog) Zenfolio categories marketing new shopping experience photography prints product update product updates professional photography selling shop home page shopping shopping beta storefront subcategories http://blog.zenfolio.com/blog/2016/11/update-to-the-new-shopping-experience-shop-home-page Fri, 18 Nov 2016 07:59:00 GMT
Pink Lady ® Food Photographer of the Year 2017 http://blog.zenfolio.com/blog/2016/11/pink-lady-food-photographer-of-the-year-2017 PLFPOTY 2017 headerPLFPOTY 2017 header


Now in its sixth year, Pink Lady ® Food Photographer of the Year is widely acknowledged as the world’s leading photographic awards celebrating the art and diversity of food photography and film. With more than 30,000 images and films submitted from around the world since the first awards in 2012, and a star-studded awards evening held each year at the Mall Galleries, London, it isn't difficult to see how the awards have quickly earned their title as the 'Oscars of the food world'. 


This year, legendary chef, author and restaurateur Gary Rhodes OBE, and Buzzfeed Global Photo Director Wajmah Yaqubi are just a few of the luminaries on the judging panel, alongside the chair of judges, Jay Rayner (The Guardian, Observer, BBC Radio 4, Kitchen Cabinet, Masterchef, The One Show), and David Loftus, Jamie Oliver’s photographer.


PLFPOTY's diverse categories are designed to suit all types of photographers—from wedding photographers shooting celebratory images at a reception, to landscape photographers capturing images of produce growing in the field—and have also been expanded for 2017. Now available alongside the previous year's categories are World Food Programme Food for Life—seeking images of the humanitarian aspect of food—and InterContinental London Park Lane Food at the Table, for images of ready-to-eat food in hotels, restaurants, gastropubs and bars anywhere in the world.


Credit: Mark Benham - Overall Winner, PLFPOTY 2016


Documentary, travel and event photographer Mark Benham was crowned Overall Winner in 2016 with his joyous image 'Flour Frenzy' (above), scooping the £5,000 prize and international media coverage from the BBC, which was shown in more than 200 territories. If you have a taste for food photography, wherever and however the food may be presented, be sure to enter your best food images before 5 February 2017 for a chance at the prize. 




New for 2017: Membership Program


PLFPOTY founder Caroline Kenyon welcomes a new member on board


Building on the success of the past five years, this year the Pink Lady ® Food Photographer of the Year team has launched their exciting new membership program, offering a great range of industry benefits including discounts on specialist insurance, training, box framed prints, websites, and FIVE free image credits to enter Pink Lady ® Food Photographer of the Year 2017. As an added bonus, there is even an Early Bird Prize draw to win a versatile Elinchrom D-Lite RX One/One Softbox To Go set worth £499 for anyone joining the membership program before the end of 2016. So don't hesitate—sign up today! 




Train with a Zenfolio Ambassador


Credit: Jenny Heyworth


Need to brush up on your food photography skills? Zenfolio has you covered! As part of our continued support of Pink Lady ® Food Photographer of the Year and our dedication to helping raise awareness of the art and diversity of food photography, this year we have added our first food photographer to our team of Ambassadors: Jenny Heyworth of Aspire Photography Training.


Jenny has been making strides in the food photography world this year—not only with her own excellent images which you can view on her website—but by expanding her training courses with Aspire to include dedicated food photography sessions, where you can learn the art of styling, lighting, and capturing food to perfection. 


A part of Aspire's award-winning training program, Jenny's courses are sure to inspire and leave your clients salivating at your new-found food photography skills. Book online today, and save 20% with our exclusive discount code 'Zenfolio'. 




Good Luck!


Credit: Susan Bell


Good luck to all who enter! For those lucky enough to win, we look forward to seeing you at the awards evening in April. 




(ZenBlog) Lady PLFPOTY Pink Zenfolio awards competition food photographer photography http://blog.zenfolio.com/blog/2016/11/pink-lady-food-photographer-of-the-year-2017 Tue, 15 Nov 2016 17:53:06 GMT
Holiday 2016 Shipping Deadlines – Helpful Tips for a Hassle-Free Holiday! http://blog.zenfolio.com/blog/2016/11/holiday-2016-shipping-deadlines-helpful-tips-for-a-hassle-free-holiday Holiday-Shipping-Deadlines-(Header-&-DN_v2)Holiday-Shipping-Deadlines-(Header-&-DN_v2)

The busy shopping and shipping season is here, and the best way for you and your customers to ensure timely delivery of holiday cards and gifts is to plan ahead. With that in mind, we’ve put together a few tips and a list of shipping deadlines from our lab partners to help you prepare and have a stress-free holiday season.


*Please note that not all labs are available at all plan levels.


Requesting Changes and Cancellations

Our partner labs have the best turnaround times in the industry while maintaining consistent print quality. They work extra hard to uphold this reputation during the holiday season—often printing, packaging, and shipping an order the same day it’s placed. This means that any request for changes needs to be sent within minutes of placing an order or it might not be caught in time.


Approving Orders

Enabling Pending Order Approval in your pricelist allows you to review orders and make changes before the orders are sent for printing, but it also delays sending the orders to the lab. Orders are not submitted for printing until you approve them, so we suggest reviewing and approving orders as quickly as possible.


Shipping Deadlines

For your convenience, we’ve gathered a list of recommended deadline dates for each of our integrated vendors. Please keep in mind that orders must be placed and approved before the cutoff dates to be delivered in time for the holiday.


Labs Shipping from the US



Miller’s Professional Imaging (including Miller’s Wedding & Portrait and Miller’s Schools, Sports & Events) is the largest professional lab organization in the United States. It has a reputation for having the highest quality products, customer service, and technologies in the industry. Mpix and MpixPro, a division of Miller’s Professional Imaging, deliver professional quality prints and photo products using only the best materials and packaging. To add an elegant touch to your clients’ holiday orders, we recommend choosing MpixPro’s Boutique Packaging shipping method (available for Premium Business and Advanced users only).

Millers Shipping DeadlinesMillers Shipping Deadlines
Ordering past the December 9 deadline?

Need this order before December 25? If so, we strongly encourage you to select Priority shipping. Priority shipping uses UPS for quick delivery and simple order tracking to offer peace of mind that your order will arrive in time for the holidays. It is not uncommon for Standard shipping to experience longer delivery times during the holiday season, sometimes up to 10 additional business days. Boutique Packaging can be added to Mpix, MpixPro and Miller’s orders. However, Boutique Packaging is not available with Standard shipping.


Ordering past the December 13 deadline?

Need this order before December 25? If so, we strongly encourage you to select Overnight shipping. Overnight shipping uses UPS for quick delivery and simple order tracking to offer peace of mind that your order will arrive in time for the holidays. It is not uncommon for Standard and Priority shipping to experience longer delivery times during the holiday season, sometimes up to 10 additional business days.


Zenfolio Album Service offers high-quality, handcrafted albums for your clients without all the hard work for you. We work directly with your clients on your behalf and you receive a commission on each order.

Zenfolio Phot Album ServiceZenfolio Phot Album Service
Important Notice:

To ensure your client’s album is received by 12/23/16, the design must be approved and paid by 11/30/16.  To allow sufficient time for review and approval of the photo selection and album design, clients should be in the design process by November 11, 2016. Any final orders placed after November 27 are not guaranteed for the holidays.


Zenfolio Photo Products US delivers the highest quality photo merchandise in partnership with vendors in the US who deliver the latest imaging and transfer technologies on a variety of surfaces such as T-shirts, mugs, and key chains.

Zenfolio Photo Products USZenfolio Photo Products US
Any orders processed after December 10 at 12:00 am may arrive after Christmas.


Zenfolio Phone Cases

Zenfolio Phone CasesZenfolio Phone Cases
All shipments will be sent to US addresses via USPS First Class with tracking as the preferred option. Estimated shipping time For USPS First Class and USPS Priority is  1-3 days. USPS timelines cannot be guaranteed.

PictureItPostage™ turns your clients’ photos into real US postage stamps.

Picture It PostagePicture It Postage

fotoflōt products are an elegant way to display photos without frames. Your clients are sure to be impressed by the innovative magnetic mounting system, which allows you to avoid glare and enables you to swap photos in seconds.

Fotoflot shippingFotoflot shipping

Labs Shipping from Canada


Founded in 2003, PIKTO is comprised of dedicated artists with a shared love of photography, craftsmanship, and quality materials. Since then, they've used their expertise to handcraft millions of prints, canvases, and wall displays.

PiktoCanada ShippingPiktoCanada Shipping

Labs Shipping from Europe


Picto (France) is a leader among French professional photography labs. Picto cultivates perfection in its images through its historic know-how and in keeping pace with technological change.

Picto France ShippingPicto France Shipping
Shipping method: Priority shipping. Delivery typically takes 2-3 business days.


One Vision Imaging, one of the largest professional labs in the UK, provides professional photographers with the highest standards of processing and finishing.

One Vision ShippingOne Vision Shipping

Zenfolio Photo Products Europe delivers the highest quality photo merchandising in partnership with state-of-the-art labs that produce beautiful prints as well as the latest imaging and transfer technologies on a variety of surfaces such as coasters, mouse pads and cushions.

Zenfolio Photo Products Europe ShippingZenfolio Photo Products Europe Shipping

Labs Shipping from Australia


Nulab and NuShots offer Australia and New Zealand customers high-quality prints, gallery wraps, and much more.


Nulab and NuShots will be closed Friday 12/23/16 at 12pm and re-open at 8:30am Monday 01/09/2017.


  • Last ship day for interstate and New Zealand clients is Wednesday 12/21/16.

  • Last ship day for Victoria clients is Thursday 12/21/2016.

  • Local pick-ups can be made until 12pm Friday 12/23/2016.

The following dates are to be used as guides for ordering specific products & services. Orders must be received by 12pm (noon) on the day listed. If your order requires retouching please allow three extra days.


Happy Holidays!

(ZenBlog) 2016 holiday deadlines 2016 shipping deadlines Christmas deadlines Christmas shipping deadlines Zenfolio product updates holiday holiday shipping holiday shipping deadlines lab partner deadlines last day to order last days to order product update product updates http://blog.zenfolio.com/blog/2016/11/holiday-2016-shipping-deadlines-helpful-tips-for-a-hassle-free-holiday Tue, 15 Nov 2016 17:50:33 GMT
Hello! New Customizable Phone Cases http://blog.zenfolio.com/blog/2016/11/hello-new-customizable-phone-cases WOYC-HeaderWOYC-Header

Smartphone cases are now available in the US*! Your clients can personalize their mobile phone case with their favorite photo from your gallery to create a stylish accessory to carry with them always. Perfect for personal use or to give as a gift, these easy-to-create cases are sure to become a client favorite.

All cases are made using the highest quality materials, inks, coatings, and decoration processes available, and are backed by a lifetime warranty that covers defects/product failure. These customizable cases are designed with access to ports for easy connectivity, and are created using processes that embed inks underneath coatings so they last longer, resist scratches, and don’t fade or rub off easily. A three-step quality control process ensures a consistently great product that you—and your customers—can show off to the world.

There are three different case styles for iPhone and Galaxy devices.


Tough Case



Vibrant hi-res imagery blends together with a clear, protective finish to prevent scratches and fading.

An interior layer helps protect devices against mild shocks and impacts to deliver a gorgeous and tough case that reflects your client’s style and personality.


  • High-resolution decoration (300+ DPI print quality)

  • Dual-layer for extra durability and protection

  • 100% of outer surface is decorated

  • Made from lightweight, durable space-grade polymers and cushioned TPU (Thermoplastic polyurethane)

  • Created with industry-leading 3-D decoration systems, inks, and processes

  • Rich, vibrant colors embedded deeply into the surface of the case

  • Protective finish resists scratches and prevents image from fading, rubbing off, or blurring

  • Available in both matte and gloss finishes


Available for

  • iPhone 6
  • iPhone 6S
  • iPhone 6 Plus (only available in Gloss finish)
  • iPhone 6S Plus
  • iPhone 7
  • iPhone 7 Plus
  • Galaxy S6
  • Galaxy S6 Edge
  • Galaxy S6 Edge Plus
  • Galaxy S7
  • Galaxy S7 Edge


BakPak 3 Case



Pristine quality and vibrant hi-res imagery deliver a gorgeous case with a rear storage compartment that holds up to two items like credit cards, business cards, cash, or ID. Your clients can show off their style and personality, and travel light at the same time.


  • Sliding storage compartment in back allows user to carry cards, cash, and ID

  • High-resolution decoration (300+ DPI print quality)

  • Additional interior TPU liner offers added toughness

  • Created with industry-leading 3-D decoration systems and processes

  • Rich, vibrant colors embedded deeply into the surface of the case

  • Protective finish resists scratches and prevents image from fading, rubbing off, or blurring

  • Three-point quality inspection process

  • Available in gloss & matte finish


Available for

  • iPhone 6

  • iPhone 6S


Folio Case (Satin Finish)




This gorgeous case offers an inspired way to express individuality while providing full-frontal screen protection and interior storage pockets. Decorated with high-resolution artwork that seamlessly covers both the front and back, the Folio becomes your clients’ personal art canvas. Printed artwork is not only high quality and sharp, it’s also clear-coated with a proprietary dual-layer satin finish that resists damage, scuffs, fading, and transfer of ink. A clear shell case protects the phone and attaches to the folio with an adhesive strip on the interior. This solution locks the phone in place, provides cover around the edges of the phone, and does so without leaving residue on the device.


  • Clear shell case included—can be detached or attached with folio

  • High-resolution decoration process on front and back preserves bright, sharp colors

  • Conveniently stores cards, cash, or ID inside interior pockets

  • Faux-leather material with textured surface

  • Three-point quality inspection process

  • Stand feature for watching media


Available for

  • iPhone 6

  • iPhone 6S

  • iPhone 6 Plus

  • iPhone 6S Plus

  • iPhone 7

  • iPhone 7 Plus

  • Galaxy S6

  • Galaxy S6 Edge

  • Galaxy S7

  • Galaxy S7 Edge


Add to your pricelists today!

*Shipping (which includes packaging/handling) is available only within the United States.

(ZenBlog) Zenfolio product updates cases for Android phones cases for Samsung Galaxy phones cases for Samsung phones cases for cell phone cases for iPhone cell phone cases cell phone protection mobile device cases mobile phone cases product update product updates http://blog.zenfolio.com/blog/2016/11/hello-new-customizable-phone-cases Mon, 14 Nov 2016 17:30:27 GMT
Buy a Canon Professional Series imagePROGRAF PRO Printer and Get a Free Year of Zenfolio! http://blog.zenfolio.com/blog/2016/11/buy-a-canon-professional-series-printer-and-get-a-free-year-of-zenfolio Canon-Partnership-(Header)Canon-Partnership-(Header)



We are excited to announce that beginning November 18, 2016, Canon and Zenfolio will offer photographers a 1 year Advanced Zenfolio membership free ($360 value) with the purchase of a Canon imagePROGRA PRO- 1000, 2000 or 4000 Series Printer. For more than 10 years Zenfolio has been the premiere provider of an all-in-one online solution for professional photographers around the globe. Zenfolio provides beautiful websites, powerful e-commerce sales tools and marketing services to help photographers grow their business.


The Canon Professional Series printers are designed to meet the needs of photographers who obsess over the details. The Canon imagePROGRAF PRO Series offers a line of wide format printers from 17” to 44”. With features like the LUCIA PRO ink system that help you recreate every detail from capture to output, to the FINE print head with anti-clogging technologies, to advanced media handling for trouble-free media feeding, these are some of the best printers Canon has ever engineered.


Jeff Cable of Jeff Cable Photography is thrilled to hear about the new Canon and Zenfolio offer. "It is a great feeling to know that I am covered from start to finish with the highest quality products in the photo industry," he said. Jeff and other professional photographers now have all the best in class tools to run a successful photography business in this increasingly competitive marketplace.


Take advantage of this new partnership by visiting your local authorized Canon retailer or shopping online at www.usa.canon.com. Current Zenfolio customers may contact Zenfolio support with your promo code to redeem your free year.

(ZenBlog) Canon Canon Professional Series Printer Zenfolio photography http://blog.zenfolio.com/blog/2016/11/buy-a-canon-professional-series-printer-and-get-a-free-year-of-zenfolio Mon, 14 Nov 2016 17:00:00 GMT
Fine Art vs Traditional Prints http://blog.zenfolio.com/blog/2016/10/fine-art-vs-traditional-prints

The title of the blog tends to suggest that there is some sort of competition between the two mediums - that one is better than the other. While some could argue this is true, it would be more pragmatic to say that the most suitable paper type for any given image depends greatly on the subject matter.



Fine Art Prints


Fine Art ‘Giclee' (aka Inkjet) prints are super-popular right now, and have been for a while. Why? I believe because they offer photographers a greater choice and enables you to align a paper to your brand or style of photography. Depending on the surface texture, Fine Art prints can give a beautiful, painterly effect to your images. The paper itself is also thicker and more tactile, with some providing slight colour casts that can add extra atmosphere to your shots.

The downsides are that they are slightly more expensive, need handling with care as they can scratch quite easily ,and they don’t produce quite the same depth of detail in shadow and highlight areas as photographic prints. To some, these prints can look flat, almost ‘wrong’ because of this ‘blocking up’ of the image. Every time we show fine art papers, we always hear plenty of “Oos!” and “Aaahs!” as people express their delight at the textures… They look amazing with the right image – perhaps more ethereal portraits, backlit in sunlight. Lifestyle images work well, as do abstracts, nature and landscape images.



We offer six different Fine Art papers at OVI, all available for you to buy and sell through Zenfolio: Photo Rag, Bamboo, German Etching, Portrait, Smooth Art Silk, and Museum.

While there arguably isn't ever a 'right' or 'wrong' paper for a given image, careful paper choice can help bring out the qualities in the image you're looking highlight. For example, you may want the warm tones in your abstract landscape photo to shine through on a smoothly textured surface - in which case Bamboo would be a good choice. Or perhaps you're looking to showcase your prize portrait study in a painterly way with truer-to-life colours - in which case a more heavily textured paper like Portrait or German Etching would be more suitable. 

Each paper has its own unique character and strengths, so the best way to decide which you prefer for your style of photography which is by getting hands-on with a few samples.



Traditional Prints


Traditional (aka C-Type) prints on the other hand - particularly when printed on our Lightjet - have a deep contrast, punchy, accurate colours and razor sharp resolution. After all, the technology was invented by NASA to chart the stars with laser precision. There are many different surfaces and textures to choose from, but here at One Vision we produce our lightjet prints on three types of Fuji Professional DPII gallery grade papers: lustre, gloss and metallic.



Lustre, by far, is the most popular as it has a more matt look and it resists handling and finger marks brilliantly, yet still has all the technical qualities a professional lab needs – longevity (30 years) and precision.

Gloss, though stunning has dropped in popularity in recent years. One of the issues being finger marks, the other when framed is Newton’s Rings, the weird petrol spill-like distortions created by reflections in the acrylic ‘glass’.

Metallic paper and gloss are similar in their look, until closer inspection where you see metallic-esque highlights; the paper appears to have a ‘depth’ to it. Black and white images look amazing on metallic, as do bright, contrasty portraits.



It’s easy to assume that photo paper is just paper, and that fine art papers are the answer to all our woes. However, you need to choose carefully and pick the paper to suit the mood and style of the shoot. You may not ruin the shot, but you could spend more than you need or reduce the qualities/style you have spent valuable time and effort creating. 



Adam Scorey is a professional photographer, ex photo-magazine editor and now Product and Marketing Manager for Zenfolio partner lab One Vision Imaging

(ZenBlog) Adam Scorey OVI UK e-commerce fine art gloss glossy integrated lab lightjet lustre marketing metallic one vision one vision imaging printing prints products professional sales selling zenfolio http://blog.zenfolio.com/blog/2016/10/fine-art-vs-traditional-prints Tue, 01 Nov 2016 10:00:00 GMT
Should Photographers Ever Work for Free? http://blog.zenfolio.com/blog/2016/10/should-photographers-ever-work-for-free This post is written by Pixsy, one of the leading reverse image search platforms that helps photographers find and fight image theft. You can use this invite code to try it for free: PIXSYZEN

Would an accountant file taxes for free? Is your barber throwing you a free haircut soon? So why are photographers asked to work for free?

Every photographer knows the drill: “It will be a great opportunity to build your portfolio,” and “We don’t have a budget for photos.” Given the strong competition in photography, it’s tempting to accept requests for free work. We strongly discourage working without compensation, but when a Pixsy employee was recently asked by a friend to do a small shoot for free, we wondered how photographers should handle these situations. So we gathered a panel of industry experts and asked then one question: Is it ever OK to ask a photographer to work for free?

The consequences of taking unpaid photography work

Photography is your business. It’s a product and service that others will either buy or pass up on.

Professional photographers constantly get emails asking them to shoot for long hours and provide top-quality images—for no payment other than “exposure.” Any mention of a fee (or lack thereof) is buried under several paragraphs of praise and flattery, and when they try and quote a price, the response can sometimes be hostile.

The Association of Photographers has plenty to say about the common “marketing” promises that come with working for free:

“Too often, work opportunities are presented to photographers on the basis of garnering ‘great exposure’ in return; the opportunity to have your work seen far and wide, the oft-heard line, ‘It’ll be great PR for you!’… Trouble is, it rarely pans out that way. There are so many avenues for publicity these days that aside from some major brands perhaps, that ‘great exposure’ will be meaningless.”

Filing yourself into the “will work for free” category is not good publicity; it’s bad networking, and ruins your own perception of value. When you agree to shoot or produce photographs for nothing, you’re essentially locking yourself out of your own price range.

After all, how can you expect to turn your photography into a profitable, sustainable business if you aren’t able to set your own price? Unpaid commissions can sometimes offer more creative control, but is that really worth undermining the economic value of creativity?

Pixsy1 Photo: Julia Anna Gospodarou

Julia Anna Gospodarou is a multi award-winning black and white fine art photographer and architect. In her workshops, mentoring programs and best-selling books, she emphasizes the business and financial side of photography alongside the artistic.

“My work is my passion, but it also has to provide me with financial support for myself and my family. There is a creative part that goes into it that is very energy consuming, and there is also the investment the professional photographers have to make in their gear, studios, electronic equipment, professional trips, education, bills, taxes and everything else.”

From a practical point of view, working for free creates an awkward expectation of quality:

  • If the “client” isn’t happy with the photos, do they have a right to complain?

  • When you’re shooting photos as a favor, what standards are you working to?

It’s hard to get honest feedback for free work, and it doesn’t matter whether they love or hate your finished photos, everything you produce gets stamped with a “freebie” level of quality.


Pixsy2Pixsy2 Working for free is an expensive risk. In gear costs alone, photographers need to replace older cameras, order new lenses, and invest in specific tools so they can shoot in all conditions. || Photo: Jakob Owens

Tiffany Mueller is a professional photographer who also writes tutorials and guides for DIY Photography and Light Stalking, and her work has also appeared on the Pixsy blog! She says that if someone with a budget asks you to work for free, they’re not complimenting your work—they’re devaluing your skills. “Whether they realize it or not, they’re basically saying, ‘We like your photography, but not enough to pay you to do it.’  These type of people are the bane of the industry. I try not to waste too much time on them, but if I’m feeling snarky, sometimes I’ll send them back a playful email.”

Unpaid assignments are even worse in the long term, Mueller adds, as you only drag other photographers down with you.

“Each time a photographer takes an unpaid job thinking they’re jump-starting their career, what they’re actually doing is destroying any hope of job security. If we all started saying no to unpaid gigs, we’d all be asked a lot less.”  

Remember when you agree to work on a handshake instead of a contract, you get none of the protections of regular photography work:

  • Whoever you’re shooting for will want license rights to the images, and no serious photographer would give those away for free.

  • If shooting an event and something happens to your gear, your penny-pinching “client” isn’t going to foot the bill.

Pixsy3Pixsy3 Members of the ‘Stop Working for Free’ Facebook page regularly post job listings where photographers are asked to shoot for free.

We often see such stories on Stop Working for Free: a Facebook group where freelance creatives share their experiences of being asked to work for little, if any, pay. The founder, Mark Pringle, is very direct about the effect unpaid photography jobs and internships have on the job market:

“The willingness of (increasingly) young middle class people, frequently supported by their parents, to work for nothing — this is turning photography and other creative professions into a middle class ghetto,” he says. “It’s people’s willingness to work for little or nothing that is creating the situation whereby existing professionals are finding it impossible to find work.”

Robert Kenney, a professional photographer and regular contributor to the group, posted this statement in regards to dealing with unpaid internship and job offers: “Be on your guard for people who act with a sense of entitlement. It’s a mind game. They act as if there is something wrong with you because you do not want to work for free. It is a deliberate trick. View them as con artists, used car salesmen, politicians and the like. It’s not worth arguing. There is no paid work in the future. JUST SAY NO.” 

Why are photographers asked to work for free?

Photographers aren’t the only creative professionals getting these requests. However, there are specific reasons why if you can take a professional-looking photo, you will at some point be asked to work for free.

“Because photography is so popular and everybody can do it, many think that professional photography is just as easy as picking up a camera, shooting a few photos and that’s it,” says Julia Ann Gospodarou. “This is a distorted perception, and it is happening because many don’t know what goes into doing photography as a profession.”

Pixsy4Pixsy4 The commoditization of photography means that every person walking has a camera in their pocket, and less will appreciate the skills and services of a professional photographer. || Photo: Jay Wennington

“I even hesitate to say we enjoy photography, because of Snapchatting, Instagramming and Facebooking,” says Bryan Caporicci, a wedding & portrait photographer and host of the Sprouting Photographer podcast. “We take the image, we share it quickly, and then it’s on to the next one almost as quickly as that one came to us,“ he said.

An entrepreneur before becoming a photographer, Bryan believes many photographers simply don’t have the necessary passion for business:

“We need to be embodying professionalism, because if we don’t it’s easy to see why a lot of people see what we do as a glorified hobby.”

“If we start running our business like a proper business, with processes, systems, expectations and policies… I would never walk into a cafe and say “Hey, can I have a coffee for free?” I understand this is a business; they have a shop, they have employees, and they have prices listed. Most photographers don’t have that level of infrastructure.”

Pixsy5Pixsy5 Marketing and advertising are vital for a successful photography business – more so than taking photos || Photo: Matt Druin

One photographer who certainly does is Matt Druin. He put himself on the map by offering free travel on all his U.S. destination wedding shoots. Hardly another photography freebie, he turned his love of traveling and easy-to-fly-from Atlanta location into a key selling point: “I use it as marketing; I put it everywhere. It’s all over my website, it’s all over our social media posts every time, just because it’s something unique.”

“Obviously I would make less on those weddings than I would a local wedding. At the same time, it shows too how much we’re invested in our clients, that we’re willing to do that for them and not take as much money to work with them. I think it’s all about showcasing value” he said.

Photographing for your own benefit

Sometimes photographers will waive their usual fee for personal reasons. Perhaps the client is a friend or family member in a really desperate situation. Maybe they have a beach house that you hope they will lend you for the weekend. Or, you just owe them a lot of money and want to stop the crowbars coming out!

When it comes to larger businesses, here are some scenarios where our photography panel have offered their services strictly for their own benefit:

If new to the field, some work for the sheer experience of shooting an event or in a studio to build their portfolio, and to start establishing industry contacts.

“If you want to start a portrait studio you can start building up your portfolio by shooting your friends and acquaintances for free so you can show your skills,” says Julia Anna Gospodarou. “Same thing for real estate photography. You could ask some building owners to shoot their buildings and give them some photos for free in return for you being able to showcase this work.“

Pixsy6Pixsy6 Photo: Matt Druin

When an experienced professional wants to move into a new field of photography, they may not charge initially if they don’t have working shots or a strong list of clientele in that industry. However, that doesn’t mean the client/company can’t cover additional costs.

“When I got into doing destination weddings, my very first one I ever did I did for free, in exchange that they would pay for my travel expenses,” says Matt Druin. “Once I had that one destination wedding, and I was able to showcase that to other people on my blog, and start really marketing, doing the SEO and have visual representation… you’ve shown “Hey, I have travelled before, and I have the experience,” and that eases things on their end.”

Some feel justified photographing without compensation if it’s for a worthy cause or campaign. But note that charities and NGOs often do have the budget to pay photographers.

“I’ve done pro bono work for local animal shelters and low income families who aren’t in a position to have professional portraits taken and found the experiences to be rewarding in ways outside of finances,” says Tiffany Mueller. “If you’re really passionate about a cause and have the opportunity to help by using your camera skills, go for it. Just make sure you’re actually helping someone in need and not being taken advantage of.”

Pixsy7Pixsy7 Photo: mikebaird // CC BY 2.5

Experienced photographers may want to develop their portfolio and diversify their collection. Rather than taking free work, you can always ask customers if they’d be willing to stay a little longer after a shoot to help you with your experimental photography. You can even offer the prints as appreciation for their time.

“I have no problem publicly announcing things like that to my Facebook page,” says Bryan Caporicci.“But I set the expectation that it’s for a specific purpose. Obviously I’m happy to collaborate and take input on things, but this is not you hiring me as a photographer; this is me hiring you as a subject to photograph. When you frame it that way, I think it really helps keep that value really high.”

Shooting for ‘payment in kind’ as opposed to ‘for free’

If you want to provide your camerawork for something other than money, here are some ways you can make it worthwhile:

Agree on some kind of goods and or services trade. For example, is your client a web designer who could help design your webpage?

Bryan Caporicci said “When we were looking to do some container gardens for our home, there was a local florist that specialized in doing beautiful urns and all these great things with outdoor florals. So she came over, realized I was a photographer, and said “I actually need pictures…” I told her: 'I want to talk about everything I need as your client, and I want you to give me a price on that. And then I’m going to talk about everything you need from me as a photographer, and I’m going to give you a price on that. Then let’s actually just pay that difference.'”

Set out how much work you’ll do: Make sure your client understands you won’t work a second longer or take a single photo more than what’s required.

Matt Druin said "Just be very clear of the process and expectations of everything. For example, 'I’m gonna shoot for exactly eight hours on this specific day, it’s going to be consecutive time,' because you don’t want to get into a situation where they say 'well we had eight hours and only used five on this day, so can we use three for the next day?'”

The Association of Photographers said “If the brand/company/organization in question are capable of paying for professional photography (and indeed, seem to be paying for everything else but), then why should the photographer be the one to succumb?”

Don’t accept any vague promises of exposure. Sort out something concrete, like setting up a stall with your portfolio, prints and business cards, or putting an advertisement on their website.

Pixsy8Pixsy8 Photo: Bryan Caporicci

Bryan Caporicci said,“If I’m photographing for a magazine that I was already hoping to advertise in, and I was already looking to spend $2000, that for me seems like a fair trade… I always use magazines, because in the wedding industry it’s very prevalent. They’ll ask you to shoot a free creative in exchange for advertising or for photo credit, and I often say ‘that’s nice, but photo credit doesn’t feed my family.'”

Regardless of the money, always sort out a contract. This negotiates what’s expected from both parties and can guarantee that you’ll be able to use the images in your portfolio to potentially land some paid work down the line.

Matt Druin said, “All the free shoots I’ve ever done, even for my own personal stuff, there’s always some kind of contract that outlines the who, what, when, why and how things can be used.”

Tiffany Mueller said, “I got my first photography job by pitching a photo shoot with a local band I had already done as a personal project to a local entertainment magazine. Sometimes people don’t know they need a photographer until it’s suggested, so don’t be so quick to reduce yourself to working for nothing.”

Explaining why you won’t work for free

When the person asking you to shoot for free is a close friend or family member, the situation can get awkward… sometimes even ugly.

You don’t have to take it personally. Non-photographers don’t always understand or appreciate the amount of work that’s involved, and may not fully recognize that this is your business. Instead of typing up an angry email or burning a few bridges, you can gently decline their request for unpaid photography work in the following ways:

  • Make them understand that your camera work is not just about “taking photos and sending them to print.” Explain the time commitments, the cost of gear, studio rent and expenses, etc.

  • Compare shooting for free to them offering the same priced service to you. For example, if your friend makes designer cakes, ask them to imagine the time and money they’d lose out if they were to plan, bake and decorate a cake to your specifications, free of charge.

  • Gather and present price quotes from other photographers for the same amount of work. It doesn’t matter if they charge more or less than you; the point is to demonstrate that there is a standard cost for what’s being asked.

  • If you’re attending a wedding and suddenly you’re asked to be the photographer, explain that you won’t be able to enjoy the ceremony and occasion when you’re working.

  • Tell them that you have a strict “I don’t mix business with family/friendship” rule (in practice, this is probably a good thing to have).


This post was originally posted at Pixsy.com, here. Pixsy fights on behalf of photographers to fight image theft. You can use this invite code to try it for free: PIXSYZEN

(ZenBlog) Zenfolio business law photography professional photography http://blog.zenfolio.com/blog/2016/10/should-photographers-ever-work-for-free Tue, 25 Oct 2016 16:15:00 GMT
New Products to Increase Your Holiday Print Sales! http://blog.zenfolio.com/blog/2016/10/two-new-ways-to-increase-your-print-sales-this-holiday-season Card-&-Calendar-Templates-(Header) (1)Card-&-Calendar-Templates-(Header) (1)

New Monthly Wall Calendars!


You asked for it, you got it! We’re excited to announce the immediate availability of a brand new monthly wall calendar. Now your clients can easily create one-of-a kind wall calendars to adorn their home or office, or give as a gift. Your clients can upload a different photo for each month and personalize the front cover with a photo and customized title.

Calendar TemplatesCalendar Templates

Product specifications:

  • 12” x 18” trim with top spiral binding

  • 13 photos: One per month plus a cover photo

  • Customizable front cover title: Up to 18 characters

  • Paper type: Mpix 130# Signature or Pearl paper

  • Center edge hanging hole on each page


New Holiday Card Designs!

Your clients can now choose from an additional eight holiday card templates to brighten anyone’s holiday. These 5” x 7” two-sided flat cards include flexible templates for one, three, six, or 10 photos—depending on the design—and can be personalized with a short greeting.


Card TemplatesCard Templates


Created by Mpix’s top-selling designers, the new cards are available in packs of 5-25 and include envelopes.


For selling accounts, if you have already enabled "All Available Templates" for holiday cards in your pricelist, then no action is required. If you have chosen "Selected Templates," then you will need to manually add the new designs to your pricelist.


Never Sold Before?

Create a pre-filled pricelist, available in your account, to add year-round top-selling items, including the new holiday card templates and monthly calendar.


If you have any additional questions, our Customer Support team is happy to help.


Happy Selling!

(ZenBlog) Mpix Zenfolio calendars holiday cards photography product update product updates professional photography selling http://blog.zenfolio.com/blog/2016/10/two-new-ways-to-increase-your-print-sales-this-holiday-season Fri, 21 Oct 2016 06:54:00 GMT
Latest Updates to the New Shopping Experience http://blog.zenfolio.com/blog/2016/10/update-to-the-next-phase-of-the-new-shopping-experience Shopping MVP Wave 3 (Header & DN)Shopping MVP Wave 3 (Header & DN)

The New Shopping Experience makes selling, browsing, and buying easier with a more intuitive shopping experience for your clients. The New Shopping Experience is now available to turn on for Zenfolio Pro and Advanced users in the United Kingdom, Ireland, Canada, Australia, New Zealand, and the United States. Coming shortly to all Selling Plans in Spain, Germany and France.


Latest Updates

We are progressively rolling out updates in phases based on e-commerce best practices and your valuable feedback. Here’s a short list of new notable updates with more to come!


  • Your client’s portrait or landscape photos will auto-orient itself in category products with orientation detection


  • Plus, categories have been simplified to be more shopper-friendly


  • Greater CVV (Customized Visitor View) controls for layout settings and options


  • Select a dark or light background to better fit your unique photography brand to showcase your galleries and sell your photos


  • Digital downloads are available for One-click Shopping (Quick Shop)


  • Newly equipped with a currency selector, you can set up your storefront to sell in multiple currencies based on your price lists (per gallery or photo). Your client will be able to see which currency options you have enabled to pick from to make purchases.*



Haven’t enabled it yet? Give your clients a better shopping experience in seconds!

Turning on the New Shopping Experience is easy. Click “Turn on” in the Zenbar link (located at the top of your Dashboard) to turn on the new shopping experience immediately. You can easily turn it off and revert back to your original storefront by simply clicking “Turn off” in the Zenbar link again. For more details and frequently asked questions regarding the New Shopping Experience, click here.


Stay in the know!

Continue to check your email and login notifications in your account dashboard for the most up-to-date news and updates. Special thanks to all who shared their excitement and feedback. It has been absolutely invaluable and utterly awesome! To share feedback specifically about the New Shopping Experience, please connect with us at shoppingbeta@zenfolio.com.


*Note: Once your client selects one currency and adds a product to their cart, the currency selector will not show up again until the cart is cleared to ensure that the transaction will be completed with one currency at a time to avoid confusions later.



(ZenBlog) Zenfolio marketing new shopping experience photography prints product update product updates professional photography selling shopping shopping beta storefront http://blog.zenfolio.com/blog/2016/10/update-to-the-next-phase-of-the-new-shopping-experience Fri, 21 Oct 2016 06:50:00 GMT
How Customizable Magazine Templates Can Grow Your Photography Business http://blog.zenfolio.com/blog/2016/10/creative-ways-to-use-customizable-magazine-templates-to-grow-your-photography-business Zenfolio is always on the lookout for the best new tools and tricks to make our photographers successful. Magazine Mama shares some great advice on how printed marketing tools can make a big difference in your business. Use code: ZEN20 for 20% off your Magazine Mama template order, today!

Welcome guides have fast become an essential marketing for photographers. They’re a great tool to use in meetings to get client bookings but there are several other ways that you can use these guides that you might not have thought of yet.

Here are a few creative ideas for getting more mileage out of your welcome guide so that you can grow your photography business.

magazine mama 01magazine mama 01

1.  Generate revenue with a custom magazine add-on product for clients

Custom magazines are an excellent add-on for clients. With an average cost starting at $4.00 - $5.00 each, a magazine allows you to provide a larger selection of products for a smaller amount of time and money. Custom products also provide that wow factor when meeting with clients. For example, you could create an engagement magazine for your wedding photography clients. You may already be bundling an engagement shoot with the wedding day collection to create a higher perceived value for your clients. However, with so many photographers offering this already, it’s no longer as unique as it once was. So other than your featured work, what are you offering to potential clients that someone else isn’t?

A custom engagement magazine is a simple and unique way to tip the booking odds in your favor. This particular magazine can be used by the couple as a:

  • Save the date
  • Invitation
  • Out of town guest welcome packet

Brides are always looking for ways to make their event as unique and memorable as possible, and a custom magazine fits the bill. Use the magazine to feature their engagement photos, bios of the bride and groom, the bridal party, a cute infographic that shows how the couple met, an area map, wedding program, information on the wedding registry, and an RSVP tear off. Not only you’re your brides be happy but this can also double as a take home marketing piece for everyone that’s invited to the wedding. It’s a win for your client, their guests and your photography business.

magazine mama 04magazine mama 04

2.  Use magazines as a booking incentive

When you use magazines as a booking incentive, the key is to make sure that you attach a value to them. So let’s say a 5.5 x 8.5 magazine consisting of 8 pages costs you $5 to print, mark it up to $8 - $10.  A bundle of 100 copies would cost you $500 but you can display the value as $800- $1,000.  

If the magazine is an add-on product as mentioned in point 1, you've just made an additional $300 - $500. Not only have you increased your revenue, but if this will be used for a wedding, all the guests become potential clients when they take it home with them. It’s as if you’re getting paid to market and advertise your business instead of paying someone else to do it for you.

How many copies should you include as an incentive? 

When you’re putting your offers together, you don’t necessarily need to include a bundle as large as 100 copies. You could make it 25 copies if they book your smallest package, 50 if they book your middle package and 100 copies if they book your top package. If it's for a wedding, keep in mind that they don't need a magazine for every single guest as most people come as a couple so bargain on one copy per couple. Remind your clients that they have the option to upgrade their incentive bonus.  So if they get the bonus that includes 25 copies and they need 50, just charge them an additional fee for the extra copies.  This same idea can be used in Senior photography by creating a magazine personalized around your senior photography client.

What about a digital incentive? 

Maybe you like the thought of offering a booking incentive but you’re looking for something even more cost effective. Well I've got you covered!  Convert your custom magazine into a .pdf instead. This way you still have the novelty of offering a custom product but you don't have to worry about the printing cost.  


3.  Use welcome guides to define yourself as an industry expert

Content is indeed powerful when it comes to marketing your photography business. But content doesn’t always have to be in the form of a blog on your website in order to attract leads. Content in a client magazine or welcome guide can be just as effective at getting results. 

We spoke about the importance of differentiating yourself from your competitors. If you want to be seen as a leader in a particular niche, you need to show your potential clients that you have the necessary knowledge to fill those shoes. A welcome guide helps you step out of your competitor’s shadow and speak directly to your prospects. Clients are looking to do business with a photographer they can trust. They want someone who will answer their questions and give them an honest opinion. Your clients want to make sure that they not only get their money’s worth, but that they receive all of the knowledge they need to make their experience as successful as possible.

magazine mama 05magazine mama 05

4.  Provide useful information to clients to achieve better results

The information you include inside your welcome guide magazines is very important as well. A few topics you may want to cover are Why hire a professional, What to wear for your photo shoot, What to Expect, Tips for how to look great in photos. These topics not only build trust among potential clients but they also help you:

  • Answer frequently asked questions
  • Provide useful information to client on topics they might not have thought about
  • Give clients helpful advice to achieve better photos

magazine mama 02magazine mama 02

5.  Network with other vendors 

Most welcome guides will include pre-written articles to help save you time.  Additionally you could reach out to other vendors and ask them if they'd be a guest contributor for your magazine. Perhaps it's a florist who shares tips on how to choose flowers for a wedding or a D.J. who talks about song recommendations. You could even put a styled shoot together to feature images along with the various vendor articles.  Offer to give each vendor some images and/or printed magazine copies in exchange for contributing.  Make it a win-win for everyone involved.

As you can see, there really is no need to spend a fortune to get your name out there as a photographer. With a little creativity, some out-of-the-box thinking and using the resources around you, you will be able to grow your photography business easily. 

(ZenBlog) Zenfolio marketing photography professional photography selling http://blog.zenfolio.com/blog/2016/10/creative-ways-to-use-customizable-magazine-templates-to-grow-your-photography-business Wed, 19 Oct 2016 16:00:00 GMT