ZenBlog: Blog http://blog.zenfolio.com/blog en-us (C) ZenBlog (ZenBlog) Tue, 24 Nov 2015 23:01:00 GMT Tue, 24 Nov 2015 23:01:00 GMT Marketing Tips for the Holidays http://blog.zenfolio.com/blog/2015/11/simple-tips-to-make-more-during-the-holidays

Zenfolio photographers have all the tools to cash in on the holiday shopping rush. As part of our promise to be your greatest business partner, we’re here to show you how.

Ongoing Purchase Suggestions

Regular reminders of the products you have available will help nudge your customers toward that Buy button. Here are a few things your can do:

Custom Headers

Custom Gallery Banners

Holiday Gift Guide Custom Page

Holiday Gallery Rerelease

Rereleasing expired galleries during the holiday season is a great excuse to remind your clients that photo products make great holiday gifts.

Here's How

Black Friday/Cyber Monday Sale

Black Friday and Cyber Monday are considered the biggest shopping days of the year. Make it work for you with:

Fixed Amount Discount

Percentage Discount

Discounted Package Offer

Last-Minute Shoppers Promos

Procrastinators can bring a lot of "last minute" orders, if you work with your holiday shipping deadlines. Here are some ideas:

Shipping Deadline Reminder

"It's not too late" Email

Upgraded Shipping Sale


We've tried to make it as simple as possible for you to make more money this holiday season. The tools, the recommendations and the how-tos are all here. All that's left is for you to set these in motion.

Happy Selling!

(ZenBlog) Holidays Zenfolio expired galleries holiday sale profit re-release sale rerelease sale http://blog.zenfolio.com/blog/2015/11/simple-tips-to-make-more-during-the-holidays Tue, 24 Nov 2015 17:00:00 GMT
Three Basic Principles of Compositing http://blog.zenfolio.com/blog/2015/11/creating-the-wow-factor-the-principles-of-compositing Creating the Wow Factor: The Principles of Compositing

Everyone wants to push the envelope with his or her images. Photoshop has enabled us to create fantastic images way beyond what the camera can capture by adding enhancing elements and layers. But few are able to attain the amazing results Photoshop masters can. Some of it has to do with mastering a difficult application like Photoshop and some has to do with common sense. The president of LayerCake-StudioMagic, creators of compositing software, shares his insights on the three basic principles that every compositing artist should know when pursuing the elusive wow factor.

1. See the Light

Taking a moment to note where the light source is will help you make an informed decision when picking images/elements to fit your new composite. Below is a scene illustrating my point. If the bird watcher in the photo were lit from the left or from above, we would think, "something weird is going on" and we wouldn't believe the illusion for a second. We note the uniform effect the light has on both the background and the subject and, voilà, see perfect harmony and integration.



If the subject were lit, even slightly, from the wrong angle, our eye would detect it instantly. This may not be a conscious awareness but we would know that something isn’t quite right.

The model in the photo, which was cut out using our CutOut tool, was originally lit quite flatly and straight on, but I liked him so much that I relit him in post production, and used the LightBrush tool in StudioMagic-I to focus the light a bit. This is not something I'd recommend delving into because it takes a lot of hard work and observational skills that most of us don't have the time or desire to execute. However, in a pinch, I did it and it worked. It's better to know what you need beforehand and either get it right in camera or shop for the right stock images.

Here's a more subtle and realistic example of matching up direction of light. There is nearly perfect integration between the inserted model and the background. The athlete is standing close to the windows at camera right. That means I need the model lit from the right. See how nicely he blends in? Granted, I put an edge light on him and a strong light shaft from right window, which helps the overall look. These are all things that can be done in Photoshop, but I cheated and used the StudioMagic II compositing panel, which is easier and faster with all those features already built in.


Let’s jump to quality of light. Generally, standing near a big light source like windows produces a soft light. By soft, I mean that there are no harsh edges to the light, and it falls off or fades gradually as it wraps around an object. Using a model that was lit in hard noon daylight wouldn't work, and would make you think there was a hole in the roof or the wall and the sun was hitting him through that hole.

So scroll back up and let's take a second look at our bird watcher friend. Notice the quick fall off of light—it’s a very fast transition. He goes from being very bright on the right side to suddenly very dark on the left side. That's because the sun is a small source of light in relation to the subject. The rule here is the bigger the source of light in relation to your subject, the softer the light.

So in the case of the athlete and the lady below, a big, close light source equals softer light. In the case of the bird watcher, a small, distant light source equals a strong, hard light to dark transition. So think about the direction and quality of light when you're setting up your studio lighting to match your composite background. These two qualities will go a long way toward helping you create believable composites that please the eye.


2. Perspective’s Secret Code

Perspective refers to the angle and height of the viewer/camera as it looks toward the subject. All the different elements/photos in our composite must share the same angle/perspective to be believable.

Ever notice how when looking up at skyscrapers the bottom appears wide and the top appears narrow? We don't even need to know why this occurs. We just need to note it and recreate it when photographing our subjects. How extreme should the effect be? Experimentation is the key.

Try layering in the model into the background and testing whether it looks natural. Once it’s right, you’ll know it.What happens if you don't observe and respect this principle when shooting and creating your works of art? The building is odd looking and doesn’t match the perspective, making the photo appear fake.

Here's a quick composite using a couple of stock images, the StudioMagic CutOut tool, and the LightingEffex from the StudioMagic II compositing panel. Notice how we can see the underside of the chin, shoes, nose, etc. This is consistent with looking up at the building. He's bigger at the bottom and smaller at the top, just like the building is.

Another aspect of perspective is the camera’s height from the ground. We could shoot the model at eye level or down by the floor. To decide this, look at the background scene for clues. If your background image is a church like the one below and you can see the roof, you should be low when you shoot the bride and groom in order to match the background.

3. Size & Scale Matter

Size and scale are always the most obvious things overlooked. They can make a lizard look like Godzilla, an adult look like a child, or a grizzly bear look like a teddy bear. Unless that is the intent, here are a few tips to consider.

First, observe things in your image that are a known size. Everyone knows the normal size of a hammer, a surfboard, pencil or a suitcase. Use things you are familiar with as your point of reference to determine comparison or scale. This has to do with observing things next to each other (as opposed to in front of or behind).

Since shooting on railroad tracks isn’t recommended, we created virtual sets like this one, that you can “drag” people into. The artist used StudioMagic’s CutOut to remove this country singer from her original background and did a good job matching the direction of light using the ShadowCaster tool. But, holy smokes, is that a leprechaun on the left? Size and scale will tip off a bad composite every time. You know how big your foot is, right? Look down at it now. A railroad track rail is 6-8 inches high and a railroad tie is 10-12 inches wide. Now look at your foot. This is not rocket science, folks.

Let's try another scenario: the bride in a beautiful portico. Again, we used quick and easy CutOut and ShadowCaster tools. The light shaft was created with LightingEffex in StudioMagic II. In example number one, there are a number of visual clues. The statue in the distance is about 10’ high, the pillars are around 3’ wide, but the best clue is the Spanish tiles, which we know are 12” by 12”.  For relative size, I have the bride’s waist size, head and bouquet to compare to the pillar and the tile. I compare to what I imagine her shoe size to be. If you calculate the relative size of all the objects near the bride you can get a pretty good idea of the brides size in the image.

Example number two is when the artist throws out all that information and simply puts the bride in and makes a blind guess. Example number three is a great trick when you’re stuck or the subject just doesn't seem to fit—just move her forward in the image and crop off her feet. There’s an illusion created that she’s closer to the camera, and it makes it much easier to make relative size and perspective look more believable.  

If this sounds complex and a bit like brain surgery, the best way to practice is to simply be aware of what’s around you. The answers are everywhere in photos and in real life. Observation is the key to artistic knowledge and intuition. When I can't come up with the answer, I go research it. I look around to identify, compare and observe what distance and camera optics do to different objects. When all that fails, I simply look at the size of my foot.

*     *     *

Harry Kerker is the president and a founding partner of LayerCake Inc. and StudioMagic. He is an award-winning photographer and a creative director, who was a horrible Photoshop artist. He and his partner Alan Mayer had a personal goal of making Photoshop compositing easy enough for the rest of us. His company LayerCake-StudioMagic creates plug-ins for Photoshop that save time and simplify the most difficult tasks of photo compositing. 

(ZenBlog) Compositing LayerCake Zenfolio photography professional photography http://blog.zenfolio.com/blog/2015/11/creating-the-wow-factor-the-principles-of-compositing Mon, 16 Nov 2015 17:00:00 GMT
What to Get The Photographer in Your Life for the Holidays http://blog.zenfolio.com/blog/2015/11/what-to-get-the-photographer-in-your-life-for-the-holidays


Buying a holiday gift for a photographer can feel overwhelming for many people. There are endless straps, bags, tripods and doohickeys to choose from, and camera equipment often costs thousands of dollars. To put you at ease, we’ve put together some great shopping ideas for the photographer in your life, whether you’re on a budget or ready to splurge. Happy shopping!


For those who want the technology of today and the look of the past, DxO FilmPack fits the bill. It adds a beautiful element to photos with more than 80 legendary analog films, used with creative post-processing software. (Starting at $79)



The Stanley is the most striking way to display an image, using high-powered magnets and upcycled Western Walnut, making it perfect for any office or home. Plywerk is known for being green and uses only sustained local sources from their home base in Portland, Oregon. ($29-49)



With this special edition camera strap, Peak Design plays off of its two founding locations in California: Lake Tahoe and Lassen Peak. The strap, 45mm tubular seatbelt-styled webbing with an internal panel, works with any camera and you can wear it as a sling, shoulder or neck strap. ($64.95) 



Are you with someone who doesn’t want to commit or is in the process of trying new lenses? BorrowLenses is the perfect destination to rent out equipment for a short period of time. The Canon Wedding Essentials Package comes with all the lenses you’d need to shoot a wedding, including the Speedlite 600EX-RT, EF 24-70mm f/2.8L USM UII Lens, EF 50mm f/1.2L USM lens and EF 70-200mm f/2.8L IS USM II Lens. Take it with you on vacation or upgrade the wedding kit for a week. Added bonus: Zenfolio users get 5% off. ($260 for seven days)



Jill-E bags are well known in the stylish photographic community. Why tote around a bulky, bland bag when you can have one that looks like your purse? This Hudson version has all the room for a DSLR and comes in tan or black. Added bonus: Zenfolio users get 20% off. ($170)


For a bag that’s’ a bit more functional than stylish, Think Tank camera bags run with the best. The Trifecta camera backpacks fit three workhorse lenses at any size. You’ll still have room to fit your accessories, tablet, phone and more. Plus, the sporty design allows for a comfortable, take-it-everywhere fit. (Starting at $140)


They say the best things in life aren’t things. What better way to show someone you care than to give them a gift that will help their photo business? Warren Creative Design was created specifically for Zenfolio users to provide one on one consultation services to set up galleries, pages, themes and layers in your Zenfolio account as well as marketing and business assistance. (Starting at $495)



If the photographer in your life has their website design and layout is in place but could use some help getting found online, there’s no place better to go than Raw SEO. Based in Chicago, founder Eugene Feygin leads a team of people that help businesses big and small get more traffic and sales on their website. (For pricing call 312-725-9818.)


If you’re a big spender or you really want to show someone you care, surprise them with the trip of a lifetime to Australia, the Antarctic or a safari in Africa. We’ve put together our top 10 photography workshops across the globe, here


(ZenBlog) Gift Guide Holiday Gifts Zenfolio photography professional photography gifts http://blog.zenfolio.com/blog/2015/11/what-to-get-the-photographer-in-your-life-for-the-holidays Mon, 02 Nov 2015 17:00:00 GMT
Aerial Photography: Drones vs. Helicopters http://blog.zenfolio.com/blog/2015/10/aerial-photography-drones-vs-helicopters

Whether you love the steady buzzing noise or you think it’s an invasion of your privacy, drones are becoming mainstream. And now, aerial photography isn’t just reserved for those willing to dish out a thousand dollars for a helicopter ride. We talked to Olympic photographer Jeff Cable and aerial photographer Jon Hope to get their views on the helicopter photography vs. drone photography debate.


Meet Jon Hope

Jon started doing aerial photography in high school, when a helicopter came to his school. His photo got published in the local paper, and that was the beginning of his aerial photography career. When he worked at a startup about a decade ago, he did aerial golf photography from a helicopter. Jon also has a pilot’s license and flies as a hobby.  

Meet Jeff Cable

Jeff was introduced to drones about a year and a half ago after seeing people post aerial footage online. “When you put a drone up there you get an entirely new perspective. It’s so cool to be able to push the boundaries and get images you couldn’t have gotten otherwise,” he says.

photo by Jeff Cable

Let’s talk about helicopters.

Jeff: I was shooting from the helicopter, doors off, by the Empire State Building. My mom was freaking out because we were going over NYC without the doors or being harnessed in, but I wasn’t nervous at all. I was shooting a picture of the photographer in the copter for an ad. I called my wife as soon as I landed and told her it was better than sex (laughs). That being said, you have all kinds of challenges stabilizing and with cameras, and you’re hearing the clock ticking and the dollars adding up—at 3,500 bucks an hour you better get it right! You can buy an entire drone for $1,299 (which is equivalent to one hour of jet ranger time).

photo by Jeff Cable

Jon: I was lucky because I did it in high school and once for a college project. I went on to do stuff for the military, and then worked for the startup, and they paid. I learned the ins and outs, which included learning by making mistakes at someone else’s expense—it’s very hard. It’s an expensive thing for the shots not to come out.

photo by Jon Hope

What are the regulations for helicopters and drones?

Jon: One of the big differences between helicopters and drones is that helicopters don’t have the same height restrictions. Drones can only fly out to 400 feet above the ground, and if you’re doing this as a photographer for commercial use you need a special exemption from the FAA, which is expensive. So I’ve been looking at it myself. I bought a little drone to try out at my house and in my backyard to learn how to do it, because there are plenty of times where I would love to be able to get something in that altitude range and not have to have the expense of a helicopter or have to go to an airport.


See full FAA regulations here and Unmanned Aircraft Systems regulations here.


Jon: I’ve paid anywhere from $600-2,000 or more an hour, and when you’re in New York, you probably have to have a twin engine helicopter, plus you need specialized equipment. I have a gyro stabilizer and that alone is $2.5K.  I have a specialized harness as well, and a bunch of safety equipment, so it gets pricey. Plus you’re still at the mercy of the weather and the skill of your pilot. I’ve had to interview the pilots, and I always get excellent pilots, but if I’m using a drone I’m likely to be reliant on myself, which may not be quite as good (laughs).

photo by Jon Hope

Jeff: I’ve flown drones enough times that I’ve gotten pretty confident, but it does mean that you’re having to fly and shoot at the same time vs. having someone who is going to be doing the flying for you.


Jon: Exactly. Helicopters are big, flying tripods. You know you can hopefully get it in the position you want, and then as long as it’s safe for the pilot to fly it then it’s pretty easy to maneuver around to get the shot you want. You can get closer or higher or lower easily and quickly, but there are definitely places that aren’t safe. When I used to shoot golf courses, some of the greens had lots of trees, and we were doing low-level photography. For those areas there is no way you could get a helicopter in it; it wouldn’t be safe because there’s too many trees. But you could do the same shot with a drone, so there are pros and cons to each.


Jeff: For the drone I do 20 minutes at a time. I’ve got three batteries, and I just throw it in the back of the car in case I go somewhere interesting. I remember one time I was driving up Highway 101 and I thought ‘I wonder if they’re tearing Candlestick Park down?’ Sure enough, they were halfway through the teardown. I went over there and flew the Phantom 3 over it. It was the coolest thing. I was in the car, threw it up, shot for about 15 minutes, and then got back in the car and kept driving. It’s not like a helicopter, where you’re planning way in advance and dependent on the weather, and all of that.


Jon: It gets stressful having to keep checking on the weather for helicopter photography, and if you go up when the weather’s not perfect. With a drone, bad weather is not the end of the world.


Do you strap your camera to the drone?

Jeff: I fly the Phantoms and the Inspire, which are different levels of drones. All have built-in cameras, so I don’t have to strap a camera to it. There are models where you can do everything, from a GoPro to a 5D Mark III or even big cameras, but the reason I like the built-in cameras is the quality is still really good (and getting better every month). God forbid, I dunk a Phantom into the ocean; that’s $1,300. If I have a big octocopter with a big DMark III and a good lens, then I’m dunking $10,000! A drone is like one hour of helicopter rental, right Jon?

photo by Jeff Cable

Jon: Yeah, there doesn’t seem to be a middle ground. You either pull the trigger on an expensive helicopter or you go the drone route. You need to consider quality and expense vs. convenience, and a lot of it depends on what your clients want.

photo by Jon Hope

Let’s talk a bit more about drones.

Jeff: The challenge is that the word drone has a negative connotation because of military use and all that. One way to combat that is to call it an aerial camera. Part of it is the people who are flying them. I’ve seen some pretty close calls. If a Phantom were to crash into someone, it would cut them. An Aspire or bigger drone could do some serious damage, so you want to be careful. I do fly in areas that are populated, but I’m careful about where I fly it, how I fly it, and when I bring it into land I bring it and hold it. A lot of it is common sense, just like with any tool.


Jon: The FAA and other giant government bodies are quite slow at understanding the use of drones and drone technology… other countries are further ahead.


Jeff: And that’s an issue. Right now, the FAA is so far behind. Just DJI alone is selling tens of thousands of drones. They’re going to have to legislate this and figure it out.


Jeff: I’ve flown in France, Switzerland and Niagara Falls, and it’s fun! They’re fun to fly.


Jon: It’s the same for the full-size helicopter. I’ve spent so much time in the backseat that I wanted to learn how to fly. I didn’t realize it would be time consuming and incredibly expensive. For me it was a big achievement to be able to get a license, and in some ways it makes me a better aerial photographer because it helps me understand the helicopter a lot better and what it can and cannot do.

photo by Jon Hope

Are there things you can in the helicopter that you can’t get in a drone? How should interested photographers try helicopters out?

Jon: If you’re a photographer who wants to try aerial photography, the best way is to go with one or two other friends who also want to try it and split the rental. Or you can go to Hawaii: There are a couple of companies that do doors-off tours. I took my wife on one when we were in Kauai—you can take a camera up in there and not have doors, which is a cool and easy intro.


Jeff: The great thing is if I want to take a drone to Hawaii and I want to pop it up for six hours, I just keep recharging my batteries and going out and shooting. You pick the time of day you want to go. I can wait depending on weather and enjoy the freedom of that.

photo by Jeff Cable

Do you do video?

Jeff: I’m a still photographer; I don’t do video. But when I fly the drones, I do YouTube videos. Some of them have 40,000 or 50,000 views, so I become a video guy… and I just use iMovie to do the editing. Because of the drones, I’ve been doing video.


Jon: I think that’s where drones excel, to get close to the quality of video that you could get with a helicopter plus using all the crazy mounts, which are super expensive to rent and attach to the helicopter. I’ll be excited and frightened at the same time when the picture quality catches up to the 5D Mark IIIs.

Jeff: And it’s going to. They keep improving the cameras on these drones. It’s going to conflict with what you’re doing, maybe not medium format for a while but clearly 4/3 and those types of cameras.


Jon: There’s one thing you don’t get with drones—you don’t get the smell of the jet fuel (laughs) and I miss that. And the turbine.


Jeff: And the wind and cold weather up there, and everything else… The experience of flying a drone is nerve-wracking, but there’s a rush doing it because you’re looking at the screen. It’s real time.



Jeff Cable is a Zenfolio Pro Team member and has been shooting the Olympics since 2008. As a sports and event shooter, Cable also photographs Bar Mitzvahs, weddings and portraits. He resides in Saratoga, CA. Read more about Jeff on his website: jeffcable.com.





 Jon Hope is an award-winning professional photographer with more than 25 years of experience in portrait, location and aerial photography. He has shot for Newsweek, The Times (London), The Telegraph (London),  Der Spiegel, Financial Times and countless other publications. Read more about Jon on his website: aerials.jonhope.com.

(ZenBlog) Jeff Cable Jon Hope aerial photography drone photography helicopter photography http://blog.zenfolio.com/blog/2015/10/aerial-photography-drones-vs-helicopters Mon, 19 Oct 2015 16:01:00 GMT
Holiday Shipping Deadlines to Reduce Your Seasonal Stress http://blog.zenfolio.com/blog/2015/10/holiday-shipping-deadlines

The holiday season will be here in the blink of an eye—don’t get caught stressing over getting your holiday cards and gifts purchased and mailed on time! The best way for you and your customers to avoid the dreaded time crunch is to plan ahead. With that in mind, we’ve put together a list of holiday shipping dates for our partners to help you prepare and enjoy a less stressful season.

*Please note that not all labs are available at all plan levels.


Requesting Changes and Cancellations

Our partner labs have the best turnaround times in the industry while maintaining consistent print quality. They work extra hard to keep up this reputation during the holiday season—often printing, packaging, and shipping an order the same day it is placed. This means that any request for changes needs to be sent within minutes of placing an order or it might not be caught in time.


Approving Orders

Enabling Order Approval in your price list allows you to review orders and make changes before the orders are sent for printing, but it also delays sending the orders to the lab. Orders are not submitted for printing until you approve them. With this in mind, be sure to review and approve all orders as quickly as possible.


A Tip for Peace of Mind

During the holiday season, USPS is not as dependable, and some packages cannot be tracked. Encourage your clients to select a carrier such as FedEx.


Shipping Deadlines

For your convenience, we have gathered a list of recommended deadline dates and tips for each of our integrated vendors. Please keep in mind that your orders must be placed and approved before the cutoff dates in order to be delivered in time for the holiday.


Pikto is the premier Canadian lab. It sources the best papers, inks, and printers to meet every photographer's high expectations. Pikto offers a wide variety of products, including photo books, prints, canvas wraps, mounting and framing. 

Product Type Shipping Type Thanksgiving Deadline Christmas Deadline Hannukah Deadline New Year's Deadline
Prints Expedited (1-7) 9/29/2015 12/14/2015 11/24/2015 12/17/2015
Giclees Expedited (1-7) 9/29/2015 12/14/2015 11/24/2015 12/17/2015
Mounting Expedited (1-7) 9/23/2015 12/8/2015 11/18/2015 12/14/2015


Mpix, a division of Miller’s Professional Imaging, delivers professional quality prints using only the best materials and packaging. MpixPro offers a variety of high-end products such as photo books, canvas gallery wraps, metal prints, and calendars. To add an elegant touch to your clients’ holiday orders, we recommend choosing MpixPro’s Boutique Packaging shipping method (available for Premium Business and Advanced users only). 


Product Type Shipping Type Thanksgiving Deadline Christmas Deadline Hannukah Deadline New Year's Deadline
Prints First Class 11/17/2015 12/10/2015 11/27/2015 12/17/2015
Prints Priority 11/20/2015 12/14/2015 11/30/2015 12/24/2015
Prints FedEx 11/23/2015 12/21/2015 12/3/2015 12/26/2015
Frames First Class - - - -
Frames Priority 11/18/2015 12/10/2015 11/27/2015 12/22/2015
Frames FedEx 11/20/2015 12/15/2015 11/29/2015 12/23/2015
Specific Products First Class - - - -
Specific Products Priority 11/18/2015 12/11/2015 11/27/2015 12/22/2015
Specific Products FedEx 11/20/2015 12/15/2015 11/30/2015 12/23/2015


ivoke™ makes innovative, personalized products from your digital images ranging from high end, custom aluminum panels and iPhone cases to basics like mugs, mouse pads, and coasters.

Product Type Shipping Type Thanksgiving Deadline Christmas Deadline Hannukah Deadline New Year's Deadline
All Next Day 11/18/2015 12/16/2015 11/18/2015 12/23/2015
All Two Day 11/17/2015 12/15/2015 11/17/2015 12/22/2015
All Three Day 11/16/2015 12/14/2015 11/16/2015 12/21/2015
All Ground 11/12/2015 12/10/2015 11/12/2015 12/17/2015
All SmartPost 11/5/2015 12/3/2015 11/5/2015 12/10/2015
All USPS Priority 11/17/2015 12/15/2015 11/17/2015 12/22/2015
All USPS Priority Int'l 11/5/2015 12/3/2015 11/5/2015 12/10/2015


Imagine Your Photos offers a wide range of unique photo products from mouse pads and coasters to mugs, shirts, and magnets. IYP uses the latest imaging and transfer technologies on a variety of surfaces. IYP’s unique photo products make great holiday gifts.

*These are the Christmas Day cutoffs. All other holidays are normal delivery.

Product Type Shipping Type Thanksgiving Deadline Christmas Deadline Hannukah Deadline New Year's Deadline
All International Orders (includes Canada and Puerto Rico) - 12/7/2015 - -
All Ground Service (includes USPS) within US - 12/9/2015 - -
All Two Day Delivery within US - 12/15/2015 - -
All Next Day Delivery within US - 12/16/2015 - -
All Normal Turnaround Time in Business Days - Up to 6 Business Days - -


PictureItPostage is perfect for mailing greeting cards or sending thank you cards to clients. These custom postage stamps are printed large and add a personal touch to any piece of mail. You can have your brand, portrait, or any other image placed on a US postage stamp in many denominations. 


Product Type Shipping Type Thanksgiving Deadline Christmas Deadline Hannukah Deadline New Year's Deadline
All USPS First Class within US 11/11/2015 12/8/2015 11/28/2015 12/15/2015
All USPS Priority within US 11/20/2015 12/18/2015 12/9/2015 12/23/2015
All USPS Express within US 11/21/2015 12/19/2015 12/11/2015 12/23/2015


fotoflot products are an elegant way to display photos without frames. Your clients are sure to be impressed by the innovative magnetic mounting system, which allows you to avoid glare and enables you to swap photos in seconds.

*No fotoflot production will take place between Christmas and New Year. Orders received from December 21 through January 12 will ship on January 14. All other functions (such as customer service) will be available in that time.

Product Type Shipping Type Thanksgiving Deadline Christmas Deadline Hannukah Deadline New Year's Deadline
All Shipments to addresses within the US (50 states) 11/22/2015 12/20/2015 11/29/2015 12/20/2015
All Shipments to addresses outside of the US 11/15/2015 12/13/2015 11/22/2015 12/20/2015


One Vision Imaging, based in the UK, offers a number of traditional and non-traditional gifts and products. From acrylic “ice” prints to magnetic prints and even jigsaw puzzles, there’s something for everyone on your list.

Product Type Shipping Type Thanksgiving Deadline Christmas Deadline Hannukah Deadline New Year's Deadline
Prints, Fine Art Prints, Collages Standard Delivery - 12/18/2015 - 12/18/2015
Courier / Special Delivery (UK) 12/21/2015 12/21/2015
Courier (Europe) 12/15/2015 12/15/2015
Courier (Rest of World) 12/10/2015 12/10/2015
Framed Prints, Box Frames, Coloured Edge Blocks, Canvas Prints, Calendars Standard Delivery - 12/11/2015 - 12/11/2015
Courier / Special Delivery (UK) 12/14/2015 12/14/2015
Courier (Europe) 12/8/2015 12/8/2015
Courier (Rest of World) 12/4/2015 12/4/2015
Mouse Mats, Jigsaws, Keyrings, Mugs, Place Mats, Coasters Standard Delivery - 12/16/2015 - 12/16/2015
Courier / Special Delivery (UK) 12/17/2015 12/17/2015
Courier (Europe) 12/11/2015 12/11/2015
Courier (Rest of World) 12/9/2015 12/9/2015
Cards, Postcards, Invitations, Bragging Books, Photobooks Standard Delivery - 12/15/2015 - 12/15/2015
Courier / Special Delivery (UK) 12/16/2015 12/16/2015
Courier (Europe) 12/10/2015 12/10/2015
Courier (Rest of World) 12/8/2015 12/8/2015
Acrylics, Metallica Framed Prints Standard Delivery - N/A - N/A
Courier / Special Delivery (UK) 12/2/2015 12/2/2015
Courier (Europe) 11/26/2015 11/26/2015
Courier (Rest of World) 11/24/2015 11/24/2015


PhotoBox has state-of-the-art labs in London and Paris that deliver high-quality prints and photo products throughout Europe and around the world. PhotoBox is also an extremely eco-friendly company and is always looking for greener ways to do business.

Product Type Shipping Type Thanksgiving Deadline Christmas Deadline Hannukah Deadline New Year's Deadline
Prints, Collages, Canvas Prints, Coasters, Placemats, Mousepads, Puzzles, Stickers Standard Delivery - 12/21/2015 - 12/24/2015
Courier / Special Delivery (UK) 12/22/2015 12/24/2015
International Airmail 12/14/2015 12/18/2015
Priority International 12/15/2015 12/19/2015
Acrylic Prints, Aluminium Mounted Prints Standard Delivery - 12/18/2015 - 12/23/2015
Courier / Special Delivery (UK) 12/21/2015 12/23/2015
International Airmail 12/11/2015 12/17/2015
Priority International 12/14/2015 12/18/2015
Cushions Standard Delivery - 12/19/2015 - 12/23/2015
Courier / Special Delivery (UK) 12/20/2015 12/23/2015
International Airmail 12/12/2015 12/16/2015
Priority International 12/13/2015 12/7/2015


Nulab and NuShots offer Australia and New Zealand customers high-quality prints, gallery wraps, and much more. 

*Both labs will be closed from midday on December 24 and will reopen for business on January 6, 2016.


Product Type Shipping Type Thanksgiving Deadline Christmas Deadline Hannukah Deadline New Year's Deadline
Lustre Prints Aus Post - 12/16/2015 - -
Lustre Prints Courier - 12/24/2015 - -
Metalic Prints Aus Post - 12/10/2015 - -
Metalic Prints Courier - 12/16/2015 - -
Frames Aus Post - 12/2/2015 - -
Frames Courier - 12/16/2015 - -
Mounting Aus Post - 12/3/2015 - -
Mounting Courier   12/16/2015 - -
Canvas Aus Post - 12/3/2015 - -
Canvas Courier - 12/16/2015 - -
Fine Art Paper Aus Post - 12/3/2015 - -
Fine Art Paper Courier - 12/16/2015 - -
Acrylic Aus Post - 12/3/2015 - -
Acrylic Courier - 12/10/2015 - -


(ZenBlog) IYP Miller's Mpix MpixPro NuShots Nulab One Vision Imaging PhotoBox PictureItPostage Pikto Zenfolio fotoflōt galleries holiday shipping ivoke marketing photo photography professional photographer professional photography selling http://blog.zenfolio.com/blog/2015/10/holiday-shipping-deadlines Fri, 16 Oct 2015 16:27:23 GMT
6 Top Photo Booth Trends http://blog.zenfolio.com/blog/2015/10/6-top-photo-booth-trends


At a reunion, wedding or corporate event, you’ll likely find a photo booth on site. Although photo booths have been around for 100 years, it took 90 of those for them to take off, and it seems now they’re everywhere. “About two years ago, there were five to 10 photo booth manufacturers, and now there are more than 120,” says Chris Meyer, founder of Slow Motion Booth. Whether you just want to stay in the know or wish to add photo booth photography to your services, here are the top six types trending now:  


Traditional walk-in booth

You’ll be hard-pressed to find anyone who hasn’t experienced this booth. Popular in bars and pop-up events, these are easy to get ahold of and set up. This type of booth has the walled sides and the curtained entry and is known for its instant print out photo strip that guests and attendees can take home with them to have a fun memento of their day.


Studio booth with backdrop

Great for weddings and corporate events, this type of booth is beneficial if clients want more professional-quality photos. It can utilize a large or small space and usually has studio monolights and a background similar to what would be found in a photography studio. It’s enhanced by fun props, such as boas, beads, masks and hats. More than likely, people will want to order photos to display in their cubicles or homes.


All-in-one solutions

If you want to be able to do it all: video, photo, studio quality or not, it’s great to invest in something that reflects that. Photo Booth Supply Co. is a great option as it has all those capabilities built into a single stand-alone unit with user interface and sharing options built into the unit. While the camera is not included, but you can use your own and enclose it into the housing and integrate it into the automated software. Although it’s a bit of an investment upfront, you’ll make it back and then some for all of the different offerings you can provide.


Slow motion booth

“Everybody’s taken a photo booth photo before. The slow-mo booth allows you to do something completely different than what you can do in the photo booth. It’s a storytelling process that’s more engaging,” says Meyer. This wedding video made it famous, and people love to watch their story unfold for friends and family.


Converted Airstream

For the hip crowd, Airstream photo booths have been popping up in cities everywhere over the past couple of years. Airstreams are a great idea if you plan to travel from destination to destination with ease. Plus, the Airstream is unique. You can bet if you drive up to a party with it, people will want to see what’s inside. Here’s a Zenfolio user who smartly named theirs BlueSteel.



Want to save money and get creative? There’s always a DIY option for your photo booth. Some ideas include: using a Polaroid camera, Sparkbooth (photo booth software), Pocketbooth, or you can find inspiration on Pinterest.


Ready to start? Meyers, who saw overnight success with his photo booth business, advises photographers to find a successful partner in the photo booth industry and get a relationship going. And of course, “Being a high quality service provider, while doing something different, will make you successful,” he says.

(ZenBlog) Photo Booth Zenfolio photographer photography professional photography http://blog.zenfolio.com/blog/2015/10/6-top-photo-booth-trends Mon, 05 Oct 2015 16:00:00 GMT
5 Common Website Mistakes to Avoid http://blog.zenfolio.com/blog/2015/9/5-common-website-mistakes-to-avoid

Websites are undeniably the most important sales and marketing tool for today's professional photographer. They display your work, provide information, sell your products, and ensure that you can be easily contacted. However, with the average amount of time someone stays on a web page being less than a minute, you need to make a positive impression fast. Whether you are creating your first website or you are reworking one you've had for a while, you'll want to avoid these common pitfalls.


1. Your website is overwhelming or downright annoying 

There is something to be said for keeping it simple. Hitting your clients with music, animated backgrounds, and a slideshow all at once on your homepage might be too much. Many people conduct their searches from an office environment and will close out of a site in a panic when music unexpectedly shoots out of their computer speakers. Choose carefully when considering whether you want music playing when your website first loads. A great place for music is in personalized slideshows for your clients where it will enhance the emotional appeal of your images.

On the same note, if your background is competing with your photography or potentially causing seizure activity, tone it down. There are many great features you can include in your website, but spread them out and use them to enhance your work not distract from it. 


2. Your contact information is missing or buried

One of the fastest ways to lose business (and therefore lose money) is to make clients search your site for a way to reach you. Contact information should be in a highly visible place, like in the header or footer of your site, in a text that’s large enough to read easily. A contact page/form is another great way to make sure that potential and current clients can get in touch with you with the click of a button. Accurate and accessible contact information gives people confidence that you are a credible business.


3. You are displaying images that aren't professional 

There is no excuse for blurry, underexposed, or "snapshot" work on a professional photographer's website. Even if you are just starting out, aim for quality not quantity. And, if all the photos are of your own kids (or your pet), you need to get out there and shoot some more. If you’re in search of models, post to social media or sites such as Craigslist for students or models who are starting out and want to build their portfolio. You won’t have to spend money, and you’ll both get more experience and work samples.


4. Your site is outdated and has dead links

Do you have information on your site that promotes a sale you had four months ago? Is your price list from 2012? Do you have links that no longer work? Websites require occasional maintenance. Old information makes it look like you went out of business, and not making updates hurts your ranking on search engines (Google loves new content). Dead links are unprofessional at best. Sites like http://www.brokenlinkcheck.com make it easy to check your entire site for links to nowhere. Make it a priority to keep your site up to date and functional.


5. You have too much text

TL;DR means "too long; didn't read." No one wants to read through a full page of text to find what you could have told them in a few sentences. If you need to decrease your font size to 3pt to fit in everything on a page, you have too much text.


So don't have a website that drives clients away. Avoiding these mistakes will ensure that your website works for you, not against you.


Cheryl Steinhoff is a Customer Support Manager for Zenfolio. She has also worked for 10+ years as a professional portrait photographer, splitting her time between North Carolina and Massachusetts. Her two amazing sons bring the greatest joy to her life.

(ZenBlog) Zenfolio photographer photography professional photographer professional photography selling website mistakes to avoid http://blog.zenfolio.com/blog/2015/9/5-common-website-mistakes-to-avoid Wed, 30 Sep 2015 16:01:00 GMT
Zenfolio Website Update http://blog.zenfolio.com/blog/2015/9/website-update Dear Zenfolio Community, 


We have had several site outages in the past week linked to one of our database servers. We took the site down on Saturday to upgrade the server. The site was fully functional after that, but today, we started experiencing some database server instabilities. The team is currently working on assessing and fixing the issue but we don’t have the final assessment of the situation yet.

We know this is impacting you and your business and we sincerely apologize. We will let you know as soon as we know more. 



Peter Hayes

Director of Customer Support

(ZenBlog) http://blog.zenfolio.com/blog/2015/9/website-update Tue, 29 Sep 2015 03:35:06 GMT
Save 25% on Photo Greeting Cards http://blog.zenfolio.com/blog/2015/9/save-25-on-photo-greeting-cards

Create announcements and invitations that will make your loved ones smile. Now through September 30, save 25% percent on greeting cards from Mpix, MpixPro and One Vision Imaging.


And now, you and your customers can shop from your mobile device. Make sure this feature is enabled by going to Customize Visitor View, clicking Site Settings, selecting the Mobile Site tab, and checking the box.


As always, no coupon code is necessary when you order through your Zenfolio account. This sale ends September 30 at 11:59 p.m. PDT, so be sure to place your orders today.

Important Details Regarding the Sale

  • This sale will be effective from 27-Sep-2015 at 12:01 a.m. PDT until 30-Sep-2015 at 11:59 p.m. PDT and cannot be extended outside of this time frame. The discount applies to greeting cards from Mpix, MpixPro and One Vision Imaging only.
  • This discount cannot be combined with other promotions.
  • For photographers placing orders from Edit View, the promotion requires no coupon code.
  • The discount applies to base lab prices and will be reflected in the shopping cart only for orders placed from Edit View.
  • This Zenfolio promotion does not change any price lists that the photographer has created, and the discount will only be visible to photographers while logged in. Customers’ orders will not show a price discount. The discounted prices will be reflected as giving photographers a higher profit for each order.  
  • For more information, please read our Sales FAQ and blog post on how to run a sale on your site.



(ZenBlog) Mpix Mpix Pro One Vision Imaging Zenfolio announcement cards greeting cards invitations photo greeting cards http://blog.zenfolio.com/blog/2015/9/save-25-on-photo-greeting-cards Sun, 27 Sep 2015 07:01:00 GMT
Friday Foto Favorites 9.25 http://blog.zenfolio.com/blog/2015/9/friday-foto-favorites-9-25

  1. Check out this vintage underwater wedding.
  2. Feet on pretty tile.
  3. One mountain range, very different lands.
  4. Photographing the homeless turned out to be much more telling than expected for this photographer.
  5. Instagram lies revealed. 
(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly roundup http://blog.zenfolio.com/blog/2015/9/friday-foto-favorites-9-25 Fri, 25 Sep 2015 16:01:00 GMT
Product Spotlight: MindShift Gear Rotation180° http://blog.zenfolio.com/blog/2015/9/product-spotlight-mindshift-gear-rotation180

By Dan Ballard

“For those of you who don’t want to read this entire article, the rotation180° is the best photo bag that I have ever used hands down. While there are a few small issues, overall I can’t recommend it highly enough.”

*     *     *

Finding a great photo bag is difficult. It seems that no matter which bag you end up with, there are always major compromises. I have purchased more bags then I can count over the past 15 years trying to find the perfect setup.

So what makes a great photo bag? In my opinion: easy access to your photo gear, comfort and plenty of space all top the list. Great quality, thoughtful design and useable features follow directly after.

The most common type of bag on the market right now is the photo backpack. Unfortunately, they rarely meet the criteria above. It is the lack of quick access to gear that makes most photo backpacks unusable for me. While they can be comfortable and many have plenty of space, you generally have to set the bag down to access your gear. It is amazing how often this causes issues. I see my workshop students constantly setting backpacks down and walking away as they shoot. They always end up further from the bag then they realize, and often find themselves running back when a battery or memory card is needed.

Because of this, I have always preferred more traditional shoulder camera bags that either hang on your side or front and have used these for years. They allow quick, easy access to all of your gear, without having to take anything off or set anything down. As you move, it moves with you. It takes only a second to grab a new memory card or battery.

Of course there are issues with shoulder bags as well. The biggest being comfort, followed by lack of room. Using a heavy shoulder bag for any length of time, or carrying one on a long hike, can be miserable. It can also be difficult to find a place for a tripod.

So that was the choice. You either bought some sort of photo backpack that was very comfortable and had plenty of room for extra items but were forced to remove the bag to get to your gear, or you dealt with a small, uncomfortable shoulder bag with very little extra space. 

Why I like the rotation180°

Enter the rotation180°. It basically takes the best elements of both types of bags and combines them. You get the comfort and space of a backpack with the ease of access to your gear of a shoulder bag. Just grab the side of the main backpack and pull. A small inner bag slides around the waist strap to the front, allowing quick access to all of your most important gear, without needing to take off the main backpack. It is basically a backpack when you don’t need your gear, and a traditional shoulder bag when you do. 


The rotation180° is pricey, but it is also extremely well made. It’s right up there with the top outdoor backpack brands that last for years and years. I have put mine through the ringer for close to two years now and it still looks brand new. I’m not sure how they could improve the quality. Considering how many years of use the average photographer will get out of it, I feel like it is well worth the price. 

Ease of use

When you actually have it on your back, the ease of use is great—about as good as it gets. You have access to everything in the small sliding bag in about two seconds. For me, that includes my lenses, batteries, cards, filters, cable release, and lens cleaning cloth. If you need access to the top of the bag, just remove the shoulder straps and rotate the entire bag to the front. It is not quite as easy as rotating just the small bag, but it is still very fast and painless. That gives you access to everything else in the bag.

The only issue is when you don’t actually have the bag on your back. It is a pain to get to your gear when the bag is in the back of the car, for example. While it is not a big deal, it can be a hassle when all you want to do is grab a memory card from your camera and you can’t just unzip a zipper and get it. This is a pretty small complaint though, and well worth the trade-off to have your gear almost instantly when you are actually shooting—when it really matters.

For day trips and general shooting

The rotation180° really shines for day hikes and general shooting from the car. There is plenty of room for all of your camera gear, plus anything else you might need for the hike or the day. It is big enough for extra water, jackets, rain gear, an umbrella, etc., yet it’s small enough that it is not a pain to load and unload.

For multi-day backpacking trips

Using the rotation180° for multi-day backpacking is a bit of a stretch, and if you want to use it for that purpose you need to pack extremely light. That being said, I absolutely love it for two to three day trips. If you have light enough gear (read: crazy expensive), you can fit everything you need in the bag, plus food for three days, without issue. I have done a few four-day trips with it as well, but that is really at the edge of its limit. If you want to do quick, light, overnight or two-day trips, I can't recommend it enough (assuming you have very high-end, lightweight backpacking gear).

There are so many straps, hooks and attachment points you can basically strap anything on that you want. The fact that the bag is so well made means you can load it up with much more weight than is intended and not worry about damaging the bag.

If you are backpacking for more then four days, you will probably want to use a shoulder bag with a much bigger backpack for your camping gear. It is tough to fit enough food in the rotation180°, along with all of your photo and camping gear, for more then four days. 

For international travel

Being able to carry the rotation180°on the plane is great! It fits well in the overhead compartment. I carry my main body and lenses, tripod and other basics and I still have plenty of room for my headphones, iPad and food for the plane. If you have a 13-inch MacBook Pro with Retina display, it will easily fit in the top compartment as well. While I still have to check a bag with my backup body and other less important gear and clothing, it is great to have everything that I must have with me in a very comfortable backpack.

Overall, I love the rotation180°! It makes my life and my job so much more comfortable and manageable. I have super easy, quick access to all of my gear in a very comfortable, well-made setup. I rarely have to change bags for different situations. I am very impressed with the amount of time and thought put into making this bag a usable tool for photographers. From the built-in rain covers to the very effective tripod holder, to numerous pockets for storing anything and everything, it is nothing short of amazing.

*     *     *

Dan Ballard is a Zenfolio Pro Team member and an internationally known travel and landscape photographer based in Denver, Colorado. His extensive portfolio of award-winning images takes you on a journey to some of the world’s most beautiful and far-reaching corners. For more information, visit his website at www.danballardphotography.com

(ZenBlog) Camera bag Hiking Zenfolio bag" mind shift outdoor camera bag photo photo bag rotation 180 http://blog.zenfolio.com/blog/2015/9/product-spotlight-mindshift-gear-rotation180 Mon, 21 Sep 2015 16:00:00 GMT
Friday Foto Favorites 9.18 http://blog.zenfolio.com/blog/2015/9/friday-foto-favorites-9-18

  1. Behold, the world’s largest negative.
  2. Quirky, quirky caterpillar.
  3. Perhaps the world’s wisest photography idea yet.
  4. This crafty bride took her own wedding photos.
  5. Surreal portraitist meets the real world. 
(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/9/friday-foto-favorites-9-18 Fri, 18 Sep 2015 16:00:00 GMT
Design Minded: Five Easy Ways to Utilize a Custom Page on Your Zenfolio Website http://blog.zenfolio.com/blog/2015/9/design-minded-five-easy-ways-to-utilize-a-custom-page-on-your-zenfolio-website

By Anne-Marie Friday

Zenfolio includes many awesome built-in pages that are ready for you to use, but you can also create custom pages to help your business grow. A novice understanding of inserting images, hyperlinking, and tables is all you need to get started. In other words, if you know how to use Microsoft Word, you can create a simple custom web page.

Here are five custom pages that can make your site better—all built with the Zenfolio custom page feature.

1. Product Example Page

This page was created by combining text and graphics to create an elegant presentation of the products and pricing offered. Each section was saved as a JPEG, uploaded to Zenfolio, and then inserted into a custom page.

Credit: Chris Bonini Photography

2. Map to Your Studio

Adding a map for your business or studio is a great way to help your clients find you easily—and it couldn’t be simpler. Using the Embed link in the formatting toolbar of your custom page, paste in the code you’d like to use into the content field. Directions for getting your embeddable code from Google Maps can be found here.

Credit: Imagine Contemporary Portraits

3. Testimonials Page

This photographer created a testimonials page by inserting a two-column table. In the left column, insert an image of the couple or event you photographed straight from your Zenfolio gallery. In the right column, type in accolades or reviews you have received from your customers. It’s always good to include names, dates, or locations to provide authenticity.

Credit: Evan Chung Photography

4. Press, Published Work, or Awards Page

Another great custom page idea is to display your awards, published work, or press coverage. It not only adds variety to the pages on your site but will also highlight your talents and achievements. Utilizing simple tables once again, a clean yet impactful design is created by inserting a few images and some text.

Source: Kel Murphy Photography

5. Pricing Page

A custom page is the perfect way to display your fees and what is included in your sessions in an organized manner. To achieve this, simply start typing away.  You have control over everything from fonts, sizing, placement, to inserting photos, videos, or slideshows. All of this is available in the Formatting Toolbar of your custom page.

Source: Resplendent Photography

*     *     *

So, now that we’ve shown you how easy it is to create a custom page, what page are you going to create next? We’d love to hear or see what pages you’ve created in the comments.

Go ahead, customize away!

(ZenBlog) Anne Marie Friday Custom Pages Customization Design Minded http://blog.zenfolio.com/blog/2015/9/design-minded-five-easy-ways-to-utilize-a-custom-page-on-your-zenfolio-website Mon, 14 Sep 2015 16:00:00 GMT
Friday Foto Favorites 9.11 http://blog.zenfolio.com/blog/2015/9/friday-foto-favorites-9-11


  1. Gorgeous shots of an inventive interpretive dance.
  2. Rainbow skies.
  3. The photographer timed everything just right.
  4. Airplane + Supermoon.
  5. Not-to-miss shots of this year's Burning Man.
(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/9/friday-foto-favorites-9-11 Fri, 11 Sep 2015 17:22:42 GMT
WWII Photos Recovered by Photographer’s Son http://blog.zenfolio.com/blog/2015/9/wwii-photos-recovered-by-photographers-son

What’s the best way to pay homage to a loved one? Showcase their greatest strengths. That’s what Bruce Bomhard did for his deceased father, Bill, who served as a documentary photographer in World War II. “I found [the photos] when I was a kid in the garage, and as a curious kid I opened them up and saw them, but didn’t really care or know much about them,” says Bill. “When I was older and realized what they were, I was like, ‘Holy mackerel!’” Here, Bill discuses the process of finding and displaying his father’s legacy.

How did you get the photos online?

I scanned them all. A few of them I cleaned up a little bit because they had some dirt and some scratches on them, but for the most part they’re in pretty great shape. There are about 120 photos, and it took me several days. The long ones I’d have to scan in quads because I only had a flat bed scanner. I’d scan the four corners and then go into Photoshop and join them all together. For the most part they all matched up pretty well.

Tell us about your father’s photography career

My dad went to the Clarence H. White School of Photography in the late 1930s. The school was the first of its kind to teach photography as an art form. Many of the famous photographers of National Geographic, Life, etc. went to the Clarence H. White School. There’s a good book on the school available called Pictorialism into Modernism: The Clarence H. White School of Photography.

In the 1930s, my dad worked for fashion photographer Wynn Richards in New York City. He was one of the mad men off Madison Avenue. Then he went off to the war (World War II) and was a documentary photographer for the Army Air Force. He was actually a captain in the Army Air Force, and then after the war, he tried to make a go of it (photography as a career) but housing was really hard to get in New York City because of all of the men coming back from the war, and by that time he had a young family to support. Also, the advertising industry—you’ve seen Mad Men—was too stressful for him. He ended up putting it all away afterwards, and it became more of a hobby. He worked in the aerospace industry on flight control for aircrafts and helicopters for 33 years. He got discouraged with [photography] and was a frustrated artist later in life because he knew he was good but couldn’t quite make a go of it. He did set up a darkroom (4x5) with giant porcelain trays almost 2 and a half to 3-foot-sized.  

What camera did he use?

Speed Graphic. If you look at the old black and white movies, when you see the press guys shooting photographs, the prisoner coming out of the court house, that’s a speed graphic camera that 99 percent of photographers used (4x5 inch format). It was a one sheet of film at the time, and you can imagine the guys in the war, they would preload all these wooden frames with 4x5 inch frames, and would carry around an army suitcase loaded with 100 frames.

What did he capture during the war?

His job was to go on the islands and document all the troops coming in and the airplanes taking off. Some of the prints I have are stamped with Secret or Top Secret or Confidential and all the backs of them say Property of the United States Army Air Force – Government.

Have you ever gotten into photography yourself?

Just as a hobby. I did video production (broadcast TV commercials, etc.) so I kind of have an eye for it.

When did you create this website for him?

About five years ago, and I’ve gotten a few people calling from time to time. I also did a slideshow on YouTube and have gotten some responses from that as well from other photographers around the world.

For more photos and information, visit www.bomhardphotography.zenfolio.com.

*     *     *

Do you have a cool story you want to share? Email us at marketing@zenfolio.com and you just might be featured on our blog!

(ZenBlog) Bruce Bomhard WW2 Zenfolio bomhard world war 2 world war II wwII photojounalism http://blog.zenfolio.com/blog/2015/9/wwii-photos-recovered-by-photographers-son Mon, 07 Sep 2015 16:00:00 GMT
Friday Foto Favorites 9.4 http://blog.zenfolio.com/blog/2015/9/friday-foto-favorites-9-4


  1. Cutie and the beast.
  2. Unplug and connect: how children are meant to play.
  3. Blue, burning sulphur proves to be quite stunning.
  4. This photographer sheds light on home births.
  5. Would you live and work in these pods?
(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/9/friday-foto-favorites-9-4 Fri, 04 Sep 2015 16:00:00 GMT
Pictage Customers, You've Got a ZenFriend in Us! http://blog.zenfolio.com/blog/2015/9/pictage-customers-youve-got-a-zenfriend-in-us Dear Pictage customers,

We’re very sorry to hear that Pictage will be shutting its doors at the end of September. We can only imagine how you are feeling right now. It can be overwhelming and stressful to find a safe home for your photos and a successful platform for your photography business, so we’re here to help. Try us for free for three months and explore everything we have to offer.  

Zenfolio has been around for ten years, and we’ve grown into a family of 100K photographers. We’ve been voted no. 1 in the industry and are known as the ultimate destination to beautifully display, share and sell your photos. Here’s what you can expect as a Zenny:

  • Unlimited photos and galleries
  • Blog and custom pages
  • Marketing tools such as social media, SEO and email campaigns
  • Visitor sign-in and password-protected galleries
  • 500+ products to order and sell from the world’s best labs
  • Shopping cart
  • Award-winning customer support 365 days a year
  • Mobile app for in-person proofing and photo management
  • Mobile app for your clients  

We’re much more than a hosting website. We’re your photography business partner. We’d like to welcome you by offering THREE FREE MONTHS with us. We know committing to a new web service is a big decision, and we want you to take your time exploring everything we have to offer.

If you have any questions, please do reach out to our customer support team at support@zenfolio.com any time.

We hope to see you soon online with us!



The Zenfolio Team

(ZenBlog) Zenfolio pictage we feel your pain http://blog.zenfolio.com/blog/2015/9/pictage-customers-youve-got-a-zenfriend-in-us Tue, 01 Sep 2015 18:38:36 GMT
5 Tips from the Pros on Starting a Photography Business http://blog.zenfolio.com/blog/2015/8/5-tips-from-the-pros-on-starting-a-photography-business

You’re restless in your office cubicle, or maybe the number of friends’ compliments on your photos is increasing, or perhaps you’re just ready to dive in and do what you love for a living. Before you start your own photography business, you’ll need to do some serious research and planning. Here, five of our Pro Team members share their words of wisdom on what you should take note of before taking the plunge. 

Being a full or part-time photographer means more than clicking the shutter. You are running a moneymaking business, and it’s important to be financially wise and put together a business plan so you can set goals. Several Pro Team members agreed: It’s definitely more business than photography.

“Take as much interest in the business side of things,” says music and commercial photographer Martin Hobby.  “So many businesses don’t have a business plan, but without one you are wandering around in the dark. How do you know what you should be charging if you have no idea how much you need to earn to survive each month?” He recommends starting with a piece of paper, and asking yourself:


  1. How much do you need to earn to cover all your basic living expenses each year?
  2. How much is your basic business overhead? (Add up all your equipment costs, insurance costs, advertising, office rent, etc.)
  3. Add these two figures together
  4. Divide by the number of jobs you think you will do a year: this gives you the minimum you must charge per job to cover your basic lifestyle.


There are a lot of factors that go into starting a business that go beyond your vision. “Research general requirements in your area, such as licenses, taxes and insurance requirements,” says music and pet photographer Amiee Stubbs. “You should also research the competition! It’s surprising to me how many people start a photography business with little awareness of what is already being offered in the market.”

Erica Peerenboom, senior portrait and boudoir photographer, says it’s best to seek professional help. “Check with your state about the requirements and permits needed to start a business. If possible, I recommend having a professional help you set everything up. I did this, and I didn’t want anything left out that I could later get in trouble for, especially with taxes!”

“The photography business is one of the few professions where clients look at your actual work and not your resume first,” says sports and nature photographer, David Liam Kyle. Your website is everything these days: your billboard advertisement, your storefront, your portfolio and blog. Make sure your site not only beautifully showcases your work but also helps get you more clients and increase sales. “Zenfolio is my modern-day portfolio. I can refer clients to specific links and private client folders that they can view and download images from in a professional manner. This also gives them the opportunity to see more of my other photography while they are at my website.”

“Zenfolio is a huge time-saver: it’s so easy to use that I don’t have to devote much time to creating a fantastic-looking website,” says Amiee. “I stay so busy that I don’t have time for in-person sales, so it allows my clients to purchase directly through the site.”

And lastly: “What is that old saying? You only get one chance to make a first impression…” says Erica.

What’s the cheapest and easiest way to get your work out there? Using Facebook and Instagram to grow your following. Olympic photographer Jeff Cable has more than 40K fans on Facebook alone and gains new followers by posting live action Olympic shots during the season. “Social media is critical these days,” he says.

Some photographers, such as Jeff, use social media to communicate with other photographers; others use it to gain more clients; and others use it to showcase their personal lives. “I am different than many other photographers, because my social media is aimed more at photographers than potential clients. I teach photography all over the world and have a following from that.”

Martin lets his personality shine through not only on website but on social media as well. “The lines are blurred between me and my business. I don’t want to come across as too slick and corporate. I would sooner be regarded as slightly used, battered and eccentric,” he says.

Just because it’s your photography doesn’t mean you need to run the show alone. It can be wise to enlist the help of friends and family when starting out, and down the line even hiring an accountant, manager or team members to help keep you organized and sane. (Plus, how many creative people enjoy doing the booking and numbers?)

Help from a spouse is common among the Pro Team: Martin, Amiee and David all have spouses who help run their businesses.

“My business is run by my wife, Dawn, who is my boss,” says Martin. “She’s rock solid and handles all the admin and bookkeeping stuff that I absolutely hate. She’ll be taking over all the social media side once our little boy starts school.”

Martin also uses a freelance retoucher for editing jobs, and has stared working with a marketing agency to rebrand his website.

“A good accountant is also a must, they will save you more money than you pay them.”

Ready to take the plunge? Be sure to download our Marketing & Selling Guide, and read our Guide to Creating a Business Plan.


Meet the Experts:

ericaErica Peerenboom martinMartin Hobby aimeeAmiee Stubbs davidDavid Liam Kyle jeffJeff Cable




(ZenBlog) Starting a photography business Zenfolio guide to starting a photography business how to start a photo business http://blog.zenfolio.com/blog/2015/8/5-tips-from-the-pros-on-starting-a-photography-business Mon, 31 Aug 2015 16:00:00 GMT
Friday Foto Favorites 8.28 http://blog.zenfolio.com/blog/2015/8/friday-foto-favorites-8-28

  1. Tips for creating an ethereal effect in photos.
  2. Through the eyes of the homeless.
  3. An infrared camera documents Northern California.
  4. This photographer comes up with a unique way to call attention to how we’re treating our planet.
  5. Here’s some back to school inspiration. 
(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/8/friday-foto-favorites-8-28 Fri, 28 Aug 2015 16:01:00 GMT
50 Shades of SEO: Keywords are Your Best Friend http://blog.zenfolio.com/blog/2015/8/50-shades-of-seo-keywords-are-your-best-friend

50 Shades of SEO – Part 3

By Eugen Feygin


SEO may not be the sexiest topic, but it’s crucial for a photographer today to know all about it. Why? Having SEO implemented will drive more traffic to your site so you can gain more clients and sell more. In the third installment of our SEO series, we talk about keywords and how to implement them on your website.

Read 50 Shades of SEO Part 1: Link Your Way to the Top here

Read 50 Shades of SEO Part 2: How Blogging Can Boost Your Business here.


How do I select and use keywords?

Keywords are select words or phrases that people type into search engines when they want to achieve a certain result. Keep in mind that there are thousands of new phrases being typed into searches that no one can plan for, but if you are strategic you can make sure you have your bases covered on every front.

How do I know what keywords my customers are using?

Since Google is one of the largest search engines in North America, it has a lot of data that it is constantly collecting to better understand what people are searching. Google provides this data to its advertisers through Google AdWords. In Google AdWords there is a tool called the Keyword Planner that you can experiment with to understand what people search for. In addition to looking at the keywords you also need to consider the intent behind every keyword—for example, when someone is searching for event photography versus an event photographer. Both phrases get a lot of traffic but the intent is much different with each one. Should you target one or both?

The Strategy

Let’s say I would like to rank in first position when a person enters the phrase “Chicago wedding photographer.” Before I do my research in the keyword planner, I first need to assess my competitors and see what keywords/phrases they are using and how. You can simply look at their website titles as well as the text on the page. You can then use services such as SEO Moz to do a more in-depth search to see what phrases they tend to rank. An alternative solution is to hire an SEO expert, as they often have access to a lot more of these in-depth, fairly expensive tools and have a different understanding as to how to utilize them more effectively.

Once you have this information, go into the keyword planner and put in as many combinations as you can think of. You will then get a list of phrases and data that shows you how much traffic the phrases get per month, what the cost per click is, and some additional ideas for phrases you may have not even considered. Let’s say you currently rank number 21 for “Chicago wedding photographer” and you see that phrase is searched a lot and there is way too much competition for you to ever really get to the top—that’s when you need to revisit the strategy.  

One idea is to go after customers in the social media arena, or you might discover that a lot of people search for a certain wedding venue in Chicago. In that case, you can create an amazing page on your site dedicated to that venue and weddings hosted that year. This tactic is basically going after long-tail keywords, which are phrases that are searched a lot less but might convert better. An interesting element to examine when you look at keywords is to consider how much people are paying for a certain keyword and ask yourself: why are they paying four to five times more for a certain phrase when it’s so long and has so little traffic? Maybe they discovered a trend and you just uncovered their secret!

How do I know what people are searching when they get to my site?

This used to be a fairly simply question to answer but unfortunately has become very difficult to determine. In the past you could log into Google Analytics and the data was available, but Google has decided to take a large portion of that data away from us.

Google Webmaster Tools still tracks some of the keywords that result in traffic to your site. You can also go into Google Analytics and see what page a user lands on when they first interact with your site—and you can then assess the intent of their search.

Why did Google take away that information?

Manipulation is primarily the reason, I believe. When you can see that phrase X brought in so much traffic, you might only focus on that phrase and ignore the rest. Google doesn’t want you to just look at keywords and phrases but rather expand your content to focus on topics and ideas, as that is more natural.

Think about the last time you searched for something. Did you search “Chicago wedding photographer” or did you search “Chicago wedding photographers available in my area”? Which of the two is more natural for you? From a user perspective, Google would like for us to naturally interact with its search flagship instead of trying to figure out what phrases to search to get our intended result. Google has even released Ok Google, a voice search option in its Chrome browser and Google mobile application. Because of this concept, it is trying to get online marketers to move away from keywords but not ignore them entirely. If you are targeting Chicago wedding photographer, you are still going to mention “Chicago,” “wedding” and “photographer” throughout your article, post or any of your content, and Google understands that. Its algorithm is learning intent slowly, and when the person who may not use the exact phrase “Chicago wedding photographer” it might rank higher than one that does because that first site is doing it naturally and the second one is trying to manipulate the outcome (of course, there are other metrics involved).


The goal is to provide as much variety as possible to cover your bases: yes, use the keyword(s) but also vary the phrases, talk about topics relating to the keyword, get links from other sites with similar ideas or topics that relate to the keyword and go from there. You need to make sure that there is enough variety so that you can infer what the page is about to help boost your rankings without being so direct. You could even join discussion threads across multiple wedding forums and jump in and assist with any questions and mention your site as a resource (do not use your targeted keyword to link back to your site!). 

*   *   *

Eugene Feygin is a Chicago-based SEO consultant with more than a decade of experience helping local photographers and small businesses around the country strategically utilize online marketing. He is also a fashion and corporate event photographer who produces high caliber work for event and production companies around the country. Check out his photography website as well as his SEO consulting website


(ZenBlog) 50 shades 50 shades of seo Zenfolio eugene feygin keywords seo http://blog.zenfolio.com/blog/2015/8/50-shades-of-seo-keywords-are-your-best-friend Mon, 24 Aug 2015 16:00:00 GMT