ZenBlog: Blog http://blog.zenfolio.com/blog en-us (C) ZenBlog (ZenBlog) Mon, 29 Jun 2015 06:19:00 GMT Mon, 29 Jun 2015 06:19:00 GMT 50 Shades of SEO: How Blogging Can Boost Your Business http://blog.zenfolio.com/blog/2015/6/50-shades-of-seo-how-blogging-can-boost-your-business Fifty Shades of SEO – Part II

By Eugene Feygin

SEO may not be the sexiest topic, but it’s crucial for a photographer today to know all about it. Why? Having SEO implemented will drive more traffic to your site so you can gain more clients and sell more. In the second installment of our SEO series, we talk about blogging and how it can benefit photographers.

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Why do I need to blog?

Many photographers I speak to dislike writing. However, they do not fully comprehend the potential that a blog has in their online marketing strategy. Blogging is the most common online marketing tool. A blog is used to create engaging content that your potential and existing customers may relate back to your photography. It’s also an easy way to add content to your site to help boost your search rankings.

What is engaging content?

This can be just about anything. Some common blog topics include: a written article, a video, amazing pictures that tell a story, etc. Keep in mind that the point of the blog is engagement. Engagement is defined as time spent by the visitor on the blog page, the number of clicks through the information, the number of likes the shared post gets on social media, whether the visitor scrolled down the page, etc. This type of engagement is measured by search engines and is used to determine your search engine rankings. In short, engaging content can directly benefit your search ranking.

How will a blog post help my rankings?

A blog post is a great way to show your current and new followers how your business is progressing and what you’re working on.

A typical example of a blog post with engaging content might be posting a photograph you shot during a recent wedding at a historical venue. Your post can include text about the day, photos, and even a video (hint: provide a transcript for your video to help with adding additional text to the post). The blog post can then be leveraged as promotional marketing material for your business. The blog post will also be indexed by search engines, making your blog accessible to someone searching for photos of that historical venue for their own upcoming wedding. You can also share the post on social media where it may get likes and additional shares. This may result in new customers seeing the blog post and lead to greater brand awareness, which will more than likely translate to more bookings.

What guidelines should I keep in mind?

Ideally you should be writing at least 800-1500 words plus three to 10 original photos. You should also think about the keywords you utilize throughout the post and consider linking back to your site categories.

For example, if you have a portrait photography category on your site and your post is about photographing an artistic portrait, then consider linking some of the relevant phrases in the post back to a portrait photography gallery—this will add signals to search engines that the page is about portrait photography. This will also give your users an easy way to get to the relevant category on your site.

One big side note is to avoid using the same phrases over and over again as it can hurt the post’s SEO. Another tip is to sometimes link long phrases to create some variety in your search relevance. In essence, you are trying to tell Google that certain search phrases should return your website in the search results.

How often should I post?

This really depends on how much quality content you can produce. Ideally you should have posts scheduled on a consistent basis. It is much better to produce one to two articles a month that are engaging and insightful, rather than producing four to eight articles a month that simply showcase what you do with little to no engagement.

The point of a blog is not to show your work—that is what your website portfolio is for. The point of a blog is to engage with your target market and keep them engaged for as long as possible. This engagement will keep your business at the front of your followers’ minds. That way, you’re the first business they think of, whether they need your service now, a year down the line or if they need a service to refer to their friends. 

One strategy is to prepare five blog posts and space them out when scheduling them to go live. You can schedule the posts to go live at different times of the day and days of the week. This helps to measure the level of interaction so you can select the best one for your audience’s engagement.

How do I get more readers to my blog?

Promoting your blog posts on strategic social media channels such as Facebook, Twitter and LinkedIn is crucial for getting the most out of every post you create. If you write an insightful post that can really impact your community, but you do not promote it, the chance that someone will engage with it is slim to none. You need to consider promoting these posts on all the marketing channels, and don’t forget about good old fashion email marketing!

Consider putting your first photo further down on the page so that when a viewer lands on that page they can still see the photo but it forces them to scroll down to see the rest. This engagement gets the readers’ attention and can be used to hook them as well as serve as a metric that you can utilize to increase your rankings (more engagement = higher rankings).

Think about the types of posts on social media you tend to click on the most and the types of titles they have. Use that information when writing your blog post titles as well as the excerpt information.

Don’t forget to also reach out to industry experts in your field and let them know about the post. Their followers may be interested in the content and their recommendation or Retweet could help with your rankings as well as bring in new customers.

Use your blog as a marketing tool that engages with your existing and potential customers on a consistent basis. Content that is relevant to your market audience will drive more engaged traffic to your site which will in turn boost your overall SEO and search ranking.

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Eugene Feygin is a Chicago-based SEO consultant with more than a decade of experience helping local photographers and small businesses around the country strategically utilize online marketing. He is also a fashion and corporate event photographer who produces high caliber work for event and production companies around the country. Check out his photography website as well as his SEO consulting website

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(ZenBlog) Zenfolio authoritative figure eugene feygin fifty shades of SEO links marketing seo seo links seo marketing http://blog.zenfolio.com/blog/2015/6/50-shades-of-seo-how-blogging-can-boost-your-business Mon, 29 Jun 2015 16:00:00 GMT
Friday Foto Favorites 6.26 http://blog.zenfolio.com/blog/2015/6/friday-foto-favorites-6-26

  1. Photo mash!
  2. A DSLR you can attach to your phone.
  3. Talk about a nasty breakup….
  4. Turn your living room into a psychedelic cave in an instant.
  5. The importance of having people skills in photography. 
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/6/friday-foto-favorites-6-26 Fri, 26 Jun 2015 16:00:00 GMT
The Zenfolio Academy is coming to a city near you! http://blog.zenfolio.com/blog/2015/6/the-zenfolio-academy-is-coming-to-a-city-near-you Sign up for the workshop that will transform your photography website.

You read our blog posts and guides, keep up with the newsletter and watch our tutorial videos of how to improve your website. How would you like to take your education one step further and meet us in person?

At the Zenfolio Academy, you’ll gain insightful information on the four most-requested topics: website and portfolio design, workflow and organization, online marketing and selling, and maximizing your website for your business.

Here’s why you should attend the Zenfolio Academy:

 

1. You’ll learn how to customize your website.

Get step-by-step instructions ad tips on how to make your website shine and reflect your unique brand.

2. You’ll get tips on marketing and sell your work.

Get tips on how to improve your workflow, market and sell your work online, and make a name for yourself.

3. Win Amazing Prizes

You’ll have the chance to win amazing prizes such as camera bags, gift certificates, and even free accounts from Zenfolio and our sponsors.

Register now before it sells out! Go to www.zenfolio.com/academy

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(ZenBlog) Atlanta Boston LA London NY SF UK Workshop Zenfolio Zenfolio Academy Zoom austin chicago denver events los angeles miami new york san francisco seattle tour http://blog.zenfolio.com/blog/2015/6/the-zenfolio-academy-is-coming-to-a-city-near-you Mon, 22 Jun 2015 16:00:00 GMT
Get Half off 4x6 Mpix Prints! http://blog.zenfolio.com/blog/2015/6/mpix-s-most-popular-print-size-is-half-off

Three Days Only

Whether it’s graduation photos, family portraits, or vacation pics, your photos deserve the best quality prints. Now through June 24, save 50 percent on 4x6 Mpix prints! This size print is perfect for mailing to loved ones or framing for yourself.

As always, no coupon code is necessary when you order through your Zenfolio account. This sale ends June 24 at 11:59 p.m. PDT, so be sure to place your orders today.

 

Important Details Regarding the Sale

  • This sale will be effective from 22-Jun-2015 at 12:01 a.m. PDT until 24-Jun-2015 at 11:59 p.m. PDT and cannot be extended outside of this time frame. The discount applies to 4x6 Mpix prints only.
  • This discount cannot be combined with other promotions.
  • For photographers placing orders from Edit View, the promotion requires no coupon code.
  • The discount applies to base lab prices and will be reflected in the shopping cart only for orders placed from Edit View.
  • This Zenfolio promotion does not change any price lists that the photographer has created, and the discount will only be visible to photographers while logged in. Customers’ orders will not show a price discount. The discounted prices will be reflected as giving photographers a higher profit for each order.  
  • For more information, please read our Sales FAQ and blog post on how to run a sale on your site.
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(ZenBlog) 4x6 Zenfolio mpix mpix sale print sale http://blog.zenfolio.com/blog/2015/6/mpix-s-most-popular-print-size-is-half-off Mon, 22 Jun 2015 07:01:00 GMT
Friday Foto Favorites 6.19 http://blog.zenfolio.com/blog/2015/6/friday-foto-favorites-6-19

 

  1. Make gorgeous rainbow photos with film soaking.
  2. Ethereal women. Natural light.
  3. Avoiding wedding photo clichés.
  4. Cheat sheets for Photoshop and Lightroom. Save these to your desktop.
  5. Adopt these dogs
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/6/friday-foto-favorites-6-19 Fri, 19 Jun 2015 16:00:00 GMT
Never Enough Time? JPEGmini Pro Finds It for You http://blog.zenfolio.com/blog/2015/6/never-enough-time-jpegmini-pro-finds-it-for-you JPEGmini has a new discount for Zenfolio users. Take advantage of this exclusive benefit now! Learn more.

Time: How to get it back on your side 

Time is never on your side, especially if you are a wedding photographer. Luckily, there is a method that Paul McPherson, owner of Shutterfreek, uses that saves him three to five hours of editing time per wedding.

Imagine for a second what you would do with those extra hours—would you spend more time with your kids? Would you improve your craft? What about finally having time for that pro bono project you found so interesting?

Paul was able to save himself time by adding JPEGmini Pro to his photo editing workflow.

“Last year we shot approximately 30 weddings. We are shooting three to 5,000 photos per wedding, and from that we will edit anywhere from 900-1,500 of the best images,” says Paul.

“After we’ve shot a wedding, we’ll back it up and import the photos to our primary hard drives (Mac Pro) for post-processing. Before we import them to Lightroom, we are using JPEGmini Pro to compress those photos and reduce their weight in order to save space on the main machine and to speed up the editing workflow.”

Speed up the Editing Process

It’s painful to edit an original JPEG. It takes a long time to render because of the size. Granted it’s a matter of a few seconds, but every second adds up. Once the seconds start adding up, you are slowing your editing time down.

We consulted with Paul to hear a bit about how he handles this with his workflow. He spends the majority of his time getting everything fine-tuned with adjustments and presets on groups of images. Then he will start batch processing those images with JPEGmini (using the Adobe Lightroom plug-in). This is how he speeds the process up since the file sizes are significantly smaller. Even load time in Lightroom has sped up, which has enhanced his workflow.

JPEGmini Pro Under the Loupe

Save Not Just Time but Money

“I use 4GB flash drives to deliver the photos to our clients. Those 3,000 photos were down to 12GB on two or three USB drives when they previously would have taken six or seven USB drives,” says Paul.

“I’ve been using JPEGmini for the past two years and delivered more than 100 weddings and have never had a client complain about the quality of the photos. On average, JPEGmini saved me anywhere from three to five hours per wedding. Plus, it saved me a lot of money having to invest in hard drives.”

Lightroom Plugin Workflow

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JPEGmini has a new discount for Zenfolio users. Take advantage of this exclusive benefit now! Learn more.

 

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(ZenBlog) Jpegmini pro Zenfolio beneift jpeg jpegmini jpg jpgmini http://blog.zenfolio.com/blog/2015/6/never-enough-time-jpegmini-pro-finds-it-for-you Wed, 17 Jun 2015 16:00:00 GMT
Behind the Shot with Pro Team Member Blake Gardner http://blog.zenfolio.com/blog/2015/6/behind-the-shot-with-pro-team-member-blake-gardner

A picture is worth a thousand words, sure. But have you ever wondered what was reeling in the minds of the photographer as soon as they released the shutter? We asked Pro Team member Blake Gardner to share his personal favorite shots and the stories behind them. Here, Andrew recounts what it took to get that perfect shot.

Matt and Angie

Angie’s veil was simply gorgeous and her dream was to get a photo where it was blowing in the wind. Of course, when it came time to shoot it, there was absolutely no wind. Angie’s maid of honor, her sister, stepped in to help out by throwing the veil up in the air as high as she could and then running out of frame quick as possible. After repeating that a dozen times, the maid of honor surely won the title as most helpful member of the wedding party.

Matt&Angie001Matt and AngieBlake Gardner Photography

LA County Store

I met a local business owner, MaryAnne LoVerme shortly before she opened up her shop, The LA County Store. For many years, I have been adamant supporter of shopping locally made items and since everything in her store was made in LA, I wanted to help her on her venture, so I offered my services. I showed up around sundown and took a couple photos of the staff and the store. I particularly loved one I took of the shop from the parking lot because of the difference in color temperature between the outdoor and indoor lighting. I love how the coolness of the outside makes the inside seem very warm and inviting.

LACountyStore_001LA County StoreBlake Gardner Photography

LACountyStore_002LA County StoreBlake Gardner Photography

Bob and Jen

Jen was the kind of bride who made a Pinterest page of images she loved as inspiration for her wedding photos. I absolutely love brides who do this. I hear a lot of brides saying “I don’t want to pose for shots” or “I trust you to tell me what to do”, which is fine, but brides who give me inspiration make my job easier. She shared a couple shots of a bride in her gown jumping for joy on a bed. She found a house for the bridal party to get ready in that has several great beds to bounce on. We were discussing that shot as I was staging a detail shot of her beautiful dress near one of the beds. She was wearing a cute robe and one thing led to another (notice the wine glass in the lower right hand corner) and moments later she was in the air for one of my favorite shots of the day.

BobAndJen_002Bob and JenBlake Gardner Photography

I walked into the room when Jen’s videographers were lying on the floor getting some close-ups of her stylish red shoes. She was lifting the dress up so they could get a better shot and that’s when I took this photo. This photo reminds me how much I have drawn inspiration from the portraiture work of Arnold Newman. His use of the angles and shadows in the surrounding environment really caught my eye and I try to let it inspire my work at times.
BobAndJen_003Bob and JenBlake Gardner Photography

Bob and Jen are a fun loving couple who are also super stylish. She is a stylist and her choices of colors and retro décor made for some great photo opts. Since I knew that Bob, a Hollywood screenwriter, had met most of his groomsmen doing improv comedy, I knew this group would be more than willing to play around and be silly. This was my favorite because their “Getaway” shot had a sort of Bonnie & Clyde feel to it. BobAndJen_004Bob and JenBlake Gardner Photography

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Blake GarnerBlake Gardner Photography Blake has known that he wanted to be a photographer since 3rd grade. Growing up with a portrait and wedding shooter as a dad is a good place to start. Over his 9 years in the industry, Blake has created a large and diverse portfolio of stunning images. His ability to truly connect with his subjects comes through in his compelling and unique portraits.

Check out Blake's extensive portfolio here: http://www.blakegardner.net/​

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(ZenBlog) BTS Blake Gardner behind the shot blake gardner photography http://blog.zenfolio.com/blog/2015/6/behind-the-shot-with-pro-team-member-blake-gardner Mon, 15 Jun 2015 16:00:00 GMT
Friday Foto Favorites 6.12 http://blog.zenfolio.com/blog/2015/6/friday-foto-favorites-6-12

  1. Some great interior design tips from pro photographers.
  2. What’s a beautiful way to express a mental illness? Make it art.
  3. Pizza Hut really got the dinner and a movie thing down right.
  4. These are truly beautiful arrangements.
  5. What kind of photographer are you? 
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/6/friday-foto-favorites-6-12 Fri, 12 Jun 2015 16:01:00 GMT
Mastin Labs Lightroom Presets Product Review http://blog.zenfolio.com/blog/2015/6/mastin-labs-lightroom-presets-product-review

Here at Zenfolio, we love doing product reviews, especially when the reviewer is matched up with the perfect product for them. Portrait photographer Amanda Burse reviews Mastin Labs Presets that make your digital photos look like film. Read on to see why it was such an exciting match.

I have a confession, I hope my husband never reads this:. I have spent, what I would call, a less then appropriate amount of money on Photoshop Actions and Lightroom Presets over the years. Okay, if I have to be really honest, I have spent a ridiculous amount on them. Let’s face it though; they are easier to hide than the shoes I bought on Zappos last week (that I also don’t plan on telling my husband about).

So, when I was asked to review these Lightroom Presets from Mastin Labs, I was pretty much as excited as a girl can be. There is so much hope in a preset or action. You see your favorite photographer selling their actions (finally!) and you can’t help but to empty your PayPal account of all those “hidden” funds you have been saving for a rainy day or, maybe even the electric bill.  Alas, after you click the buy button, install them, play with them for a few hours, almost desperate for a magical outcome, you may wind up on the disappointed side. Regret ensues as you contemplate your worth as an artist: you feel betrayed by your most favorite photographer. You vow to never buy another preset again, and then you decide to sell your own presets because clearly anyone can do it! It’s a cycle. You come back down to earth realizing that real art is in the photograph itself.

The look of film has really taken the photography industry by storm, and in the last three years or so, it seems as if everyone has their own film presets for sale. What I really liked about Kirk Mastin’s pledge in his product is that the presets themselves offer a subtle change to a digital photograph, but also an authentic film appearance. These presets are not going to make you Ansel Adams (darn it!), though. You have to have a good photograph first.

I am a natural light photographer shooting with a Canon 5D III. I most often use my 24-70 2.8L lens because I have four kids and who has time to change lenses when one of them is doing something cute? We are just getting over our winter here in Maine—not even kidding, there was snow in the yard up until last week, and it’s May)— therefore I shoot primarily inside in lower light conditions six to seven months out of the year. Luckily, my 3-year-old wouldn’t stop climbing my curtains and since I had to take them down for his own safety and my sanity, I have quite a fair amount of light.

beforewillow1BeforeWillow

afterwillow1AfterWillow

This image of my 2-year-old daughter Willow was shot in bilateral window light a couple of mornings ago. The before shot is out of camera with no editing and the after is after applying the Porta 400 preset in Mastin’s Porta Pack. It isn’t how I would usually edit a picture, and I was pleasantly surprised at how much I liked the overall feel of it.

beforewill1BeforeWill

afterwill1AfterWill

This photograph of my 3-year-old son William, was edited using Mastin’s Pan F Medium Format preset. I have to admit; I really struggled with Mastin’s black and white package at first. I am not a fan of heavy grain and even after dialing back the grain in the preset, I could never really get the graininess of the presets to work. This photograph was shot in extremely low light on a cloudy afternoon; it already had a texture to it anyway. This is my favorite preset of the bunch for these types of conditions and I have used it on a lot of images since.

BeforeandAfterWillow2(L) Before, (R) AfterWillow My favorite results of the presets were by far with any shots I took outside.  This photo was taken on a cloudy evening in our field and edited using Mastin’s HP5 Medium Format preset. Again, I tend to lean towards less grain and I really liked how this preset accentuated the natural shadows in the grass and in her face.

beforeandafterwill2(top) Before, (bottom) AfterWill This final image was on a beautiful summer night last year in July as the sun was just slipping behind the mountain. It was edited using the HP5 Medium Format preset again, but I added the Warmtone Paper, which is in Mastin’s black and white series.

So, what you really want to know is if this preset junkie finds these worth the money you have been stuffing in your sock drawer. My final verdit: don’t expect miracles, as with any preset or action. Expect it to be just what it promises—a subtle but authentic film look. In the end, there are very few presets out there (and yes, I have tried just about all of them) that will produce such a true-to-film look as the Mastin Series.

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Amanda BurseAmanda Burse Amanda is a devoted wife and mom to four children between the ages of 2 and 12. She is part of the Zenfolio Customer Support Team and has been a professional photographer for eight years. 

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(ZenBlog) Amanda Burse Mastin labs lightroom presets product spotlight http://blog.zenfolio.com/blog/2015/6/mastin-labs-lightroom-presets-product-review Mon, 08 Jun 2015 16:00:00 GMT
Friday Foto Favorites 6.5 http://blog.zenfolio.com/blog/2015/6/friday-foto-favorites-6-5

  1. Jellyfish photography that just might sting you.
  2. Eight ways to improve your fine art photography.
  3. California’s recent oil spill will make you think.
  4. Read up if you’re a beginner with landscape photography.
  5. First steps on Mars imagined.
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/6/friday-foto-favorites-6-5 Fri, 05 Jun 2015 16:00:00 GMT
What’s in Your Camera Bag? http://blog.zenfolio.com/blog/2015/6/what-s-in-your-camera-bag

As a photographer, it’s essential to sport a stylish, light and most importantly—durable—bag to stow and transport your precious cargo. Here’s what three professional photographers carry inside their trusty camera bags.

Bag of choice: My main bag when I am driving to a shoot is a Calumet RC1188, which fits all of the gear in the photo except the light stand and tripod—these are just put loose into another cheapo roller suitcase I picked up from a supermarket. This was the best piece of equipment I bought last year. I love it!

What’s in his bag:

  • Think Tank Pocket Rocket – I was out second shooting a wedding with a friend a few years ago, and they lost their memory card case outside the venue in the dark, but luckily we managed to find it again as it had the day’s photos on it. Ever since then, I have used a Pocket Rocket, and it is always attached to me via the included strap.
  • Gaffer tape – This stuff is invaluable on shoots. It can be used for so many things: fixing stuff, taping gels to Speedlights, taping Speedlights to trees, or even pinning up clothes on models. 
  • Nikon Df – I absolutely love the quality of this camera. I was raised shooting film, so the layout of the button and dials feels more natural to me than a lot of modern-style cameras. I will admit that it has its quirks, and there are a few things I would change or like to improve on it, but the quality of the files it produces are out-of-this-world amazing!

Bag of choice: I have had a Kelly Moore bag for more than five years now. It’s pretty versatile, easy to carry over the shoulder for on-the-go jobs and fits my needs perfectly. Unfortunately, it’s showing a lot of wear and tear since it’s been used so much.

What’s in her bag:

 

Bag of choice: I use a Tamrac. I bought it eight years ago because it the right size and the right price—and it still does its job.

What’s in his bag:

  • Canon EOS 5D Mark III – I love shooting onto two camera cards for instant backup. I’ve had camera cards fail on me before, so that sense of security is something I value.
  • 28-70mm lens – I love it for events and portraits. I can quickly adjust from an editorial wide shot of everything in the room to an intimate portrait of a single person with a shallow depth of field. I can’t imagine not having it with me on all of my shoots.
  • 70-200mm lens – I love this because sometimes you just want to be a fly on the wall, far away from the person you’re photographing so they don’t know you’re there taking the photo.
  • Metal binder clips – I use these clips in so many ways. Most often when somebody’s shirt or jacket is too loose. I used a few to pull back a couple branches that I didn’t like in a shot once. I used one to pull back the power cord to a light that was hanging into a shot. I love them, and I typically bring several different sized clamps and tape to my shoots, but the small black metal binder clips are used most of the time.

 

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(ZenBlog) Pro team Zenfolio camera bag gear gear bag professional lenses professional photographer what's in your camera bag http://blog.zenfolio.com/blog/2015/6/what-s-in-your-camera-bag Mon, 01 Jun 2015 16:01:00 GMT
Friday Foto Favorites 5.29 http://blog.zenfolio.com/blog/2015/5/friday-foto-favorites-5-29

  1. Rare photos of Frida Kahlo captured by famous photographers.
  2. Teaching daughters about history through recreating photos.
  3. The beauty of birds’ feathers, up close.
  4. The adventures of one dog continue to dazzle the world.
  5. Pizza, in the wild. 
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/5/friday-foto-favorites-5-29 Fri, 29 May 2015 16:00:00 GMT
Instagram & LinkedIn buttons now available! http://blog.zenfolio.com/blog/2015/5/instagram-linkedin-buttons-now-available We hear your feature requests and work very hard to make them happen. Here, you’ll find the highlights of our latest feature release, which will let you do and sell more amazing things right from your Zenfolio website. Prepare to smile.

INSTAGRAM AND LINKEDIN

Now you can add Instagram and Linkedin badges to your website! These will appear right next to Facebook, Twitter, Google+ and Pinterest, making it easy to display all of your social media profiles in one place. Add your badge by going to Settings in the Edit View and click on the Social Media section. Read more »

Smoother Mobile Experience

We have made significant improvements to your mobile browsing experience, so your photos will look equally as great on mobile devices. Now you can enjoy beautiful photos and text that are easy to read on your blog, custom pages and more.

So not only will clients have a better viewing experience of your work, but this will also allow Google to index your site better, so you can get your website ranked higher in search results.

And that’s only the beginning: there’s even more exciting mobile and SEO enhancements just around the corner.

Edit View Updates

We are continually improving the Edit View to make the management of your photos easy and enjoyable.

  • We've updated photo thumbnails in Edit View allowing you to see the photos without any obstructions.
  • We've added the ability to resize thumbnails, so you can adjust the view for your workflow.
  • A new “Save and Next” feature accessible from the Toolbox allows you to quickly zip through your photos in sequence to edit photo details, access control and more. Read more »

Drag and Drop upload in our wizards

We've added support for drag and drop photo uploads in our new Gallery and Event wizards. Create and upload beautiful photos without leaving the Dashboard. Read more »

Brand New Referral Program

You can now refer your friends and family to Zenfolio with your username! Our new friendly referral code makes it easy to share it: no need to remember a complicated code! Each friend that uses your referral code will receive 10 percent off a new Zenfolio account and you will receive 10 percent of their subscription price credited to your account. Find the new referral code in Settings and click Referrals. Read more »

We've also made updates to our Referral Program, so now your friends have even more of an incentive to sign up with your code. When a sale is happening, your friends can now use BOTH your referral code AND the sale discount stacked together to get a better deal.

Amazing New Ivoke products

We've added new products from Ivoke!

  • iPhone 6 Phone case
  • Galaxy S5 Phone case
  • Flask

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(ZenBlog) 7.9 instagram ivoke products linkedin new features release http://blog.zenfolio.com/blog/2015/5/instagram-linkedin-buttons-now-available Thu, 28 May 2015 18:07:17 GMT
Zenfolio Takes the Redwoods http://blog.zenfolio.com/blog/2015/5/zenfolio-takes-to-the-redwoods After Earth Day came and went, the Zenfolio team decided to explore beyond the four walls of our Zenfolio HQ office in Menlo Park and ventured to The Redwoods in Marin County. This is one of the prettiest places in the San Francisco Bay Area and that's really saying something considering that the Bay Area is the most gorgeous place to live in the world. Okay, maybe we're a little biased, but it was a great excuse to get out of the office. 

Given our shared love for photography, it made perfect sense to conduct a photo scavenger hunt during our excursion. There are Zenfolio Meetup groups that do the very same thing - get outdoors to partake in a photo scavenger hunt (any excuse to take photos really). Here are some snapshots from our marketing team outing, as we went for a hike, cameras in hand, with a tasty destination lunch at The Pelican Inn.    Conveniently, this last image was also the last item to complete for the scavenger hunt. Any guesses as to what the task was to complete the hunt? 

If this piqued your interest in photo scavenger hunts or you simply want to find other folks engaged in the photography community, then check out the Zenfolio Meetup groups to find one near you. If there isn't one near you, then we can give you the resources to start your own. It's quick, simple and loads of fun. Maybe next time we can feature YOUR meetup photo scavenger hunts photos. 

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(ZenBlog) Zenfolio meetup outing photo scavenger hunt redwoods http://blog.zenfolio.com/blog/2015/5/zenfolio-takes-to-the-redwoods Tue, 26 May 2015 16:00:00 GMT
Get to Know our Website Design Presets http://blog.zenfolio.com/blog/2015/5/get-to-know-our-website-design-presets How you can get a professional, elegant, and customizable website that fits your unique brand.

Meeting your significant other’s parents for the first time can be downright terrifying. Typical scenarios include sweaty palms, fumbling over words, and generally trying not to act too weird. Your goal: to impress. Nothing more, nothing less.

Lucky for you, the strangers you’ll meet today are quite the opposite. They are here to impress you. Who are these mystery guests? Presets, of course! Did you know that within your Zenfolio account, you have the ability to instantly apply a ready-made theme and layout across your entire site with just one click? If you’ve run your creative juices dry during your photography sessions, don’t fret; presets are just what you need.

Today, we’d like to introduce you to a few. Let’s dive in and meet our first preset.

Meet Hestia

Full-screen layouts and a dark color scheme help make your images shine rather than competing with them. Simple typography complements the design and lends a modern edge. And because of the neutral colors of this preset, any logo will blend seamlessly with the design.

Description: Macintosh HD:Users:anne-marie:Desktop:preset01-lg.jpg

Hestia is humble, supportive and works well with just about any style of photography.

Meet Vesta

Cool mint and charcoal gray set the scene in this preset, lending an air of sophistication to your photos. Your homepage offers a unique place for you to welcome your guests and introduce yourself. Dynamic grids on gallery pages offer a delightful viewing experience for all.

Vesta has a simple elegance that aims to elevate your photography. Be forewarned: you may feel like partaking in afternoon tea and cucumber sandwiches shortly after applying this preset to your website.

Meet Fauna

A dynamic grid on your homepage is a great way to showcase multiple images from your portfolio, while a side bar is the perfect place for your logo and menu items. Not a fan of pink? No problem.  You can easily change the color of a preset after you’ve applied it if it’s not your jam.

 

Bright and colorful, Fauna lends a playful vibe to any photographer’s website. Your site will be ready for summer in no time.

Applying a Site Preset

You can apply a preset to your entire Zenfolio site, or a single page. It’s generally a best practice to apply a consistent look and feel throughout. Here are the steps you can take to do this:

  1. Log in to your Zenfolio account and then hover your mouse over My Zenfolio.
  2. Click on Customize Visitor View from the menu.
  3. Click Site Preset to display the Site Preset selections.
  4. In the new window that appears, view your Site Preset options as Large Preview or Thumbnails by clicking on the square icons. We will use Thumbnails for this example.
  5. Click View Sample to see a working website with the Site Preset applied.
  6. Once you have selected the Site Preset that you want, click Apply.
  7. A warning pop-up window will appear to confirm that you wish to apply the changes. Click Continue. Repeat steps 1-6 until you are satisfied.
  8. Click Publish to save your changes.

Modifying a Preset

Zenfolio offers more than 40 preset designs that give your website a polished look; however, you may want to add some final finishing touches that really speak to your brand. The good news is, after applying a preset you can further customize your site by choosing different layouts, themes and options for your various pages.

Let’s Get Started

Applying presets can become quite addicting, as it’s such a quick way to test out several personalities and see which one works best for you... speed dating anyone?

You may be wondering if your customers are going to be seeing all of these changes occurring on your site. Thanks to an awesome feature called Customize, then Publish, any changes you make in the Customize Visitor View mode will be invisible to your viewers until you hit Publish.  Additionally, your previous settings are saved and can be restored.

So, what are you waiting for? Let the Zenfolio presets impress you.

Need additional help with presets? View our help article and video here.

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Born and raised in California, Anne-Marie Friday studied design in the Napa Valley. She now calls the San Francisco Bay Area home. Good design, humor, and food are the way to her heart.

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(ZenBlog) Anne-Marie Anne-Marie Friday Customization Presets design design Minded http://blog.zenfolio.com/blog/2015/5/get-to-know-our-website-design-presets Mon, 25 May 2015 16:00:00 GMT
Friday Foto Favorites 5.22 http://blog.zenfolio.com/blog/2015/5/friday-foto-favorites-5-22

  1. Have you met the man that shaved off half of his beard and filled it in with amusing objects?
  2. Amazing and surreal self-portraits taken with moving mirrors.
  3. What happens when you play dress up with a 9-year-old? 
  4. Waves with attitude. 
  5. An incredible artist with a rare neurological disorder creates stunning paintings based on what she sees when she listens to music.
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/5/friday-foto-favorites-5-22 Fri, 22 May 2015 16:00:00 GMT
Behind the Shot with Pro Team Member Andrew Peacock http://blog.zenfolio.com/blog/2015/5/behind-the-shot-with-pro-team-member-andrew-peacock

A picture is worth a thousand words, sure. But have you ever wondered what was reeling in the minds of the photographer as soon as they released the shutter? We asked Pro Team member Andrew Peacock to share his personal favorite shots and the stories behind them. Here, Andrew recounts what it took to get that perfect shot.

andrew-peacock-1Antarctic PeninsulaAndrew Peacock, Footloose Fotography

Antarctic Peninsula. ​

Penguins are, of course, a prime target for photographers in Antarctica. They are always fascinating to watch but not always the easiest to take interesting shots of. This image is an unusual angle of a group of Adelie penguins on an iceberg taken while leaning precariously from a Zodiac close to the freezing water with an Outex cover protecting my camera.  I’ve been lucky to travel to this beautiful land of ice a few times now, and later this year I will be leading a photo tour there. Please consider joining me—details at www.antarcticaunfiltered.com.au.

andrew-peacock-2Hobart, Tasmania, AustraliaAndrew Peacock, Footloose Fotography

Hobart, Tasmania, Australia.

The view of this city from the summit of kunanyi/Mount Wellington is never less than spectacular, but on this late fall morning just before dawn, my tripod and I were treated to a phenomenon known as Bridgewater Jerry—a layer of fog that creeps up the Derwent Valley to shroud Hobart’s suburbs in thick mist on certain mornings at that time of the year. I was so glad I made the effort to get out of my warm, cozy bed so early that day!

andrew-peacock-3Great Sand Dunes National Park, ColoradoAndrew Peacock, Footloose Fotography

Great Sand Dunes National Park, Colorado.

Who would have thought it—towering sand dunes in a small corner of beautiful Colorado, one of my favorite states. I knew nothing of this national park, but landscape photographer Bill Ellzey encouraged me to visit it on my road trip. There was only one evening available, and time was tight as my wife and I arrived to set up camp before heading out to shoot around sunset. I had two goals in mind: find an untrodden area of dunes to photograph, and make it to the top of the highest point for a sunset shot. Having a very fit wife (and model!) meant I achieved both goals as we had a lot of ground to cover that evening. Put this place on your US road trip list of spots to visit.

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Andrew PeacockFootloose Fotography Andrew Peacock takes adventure travel to a new level. As a medical doctor who volunteers his time in far-reaching places like India and Nepal, he feeds his photo habit by capturing the beauty and grandeur of every place he visits. With a gift for helping people as well as creating breathtaking images, Andrew has found his calling as a traveling adventure shooter. You will find the Australia-based photographer all over the globe using medicine and photography to make the world a better place.

Check out Andrew's extensive portfolio here: http://www.footloosefotography.com/

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(ZenBlog) Andrew Peacock BTS behind the shot footloose fotography footloose photography http://blog.zenfolio.com/blog/2015/5/behind-the-shot-with-pro-team-member-andrew-peacock Mon, 18 May 2015 16:00:00 GMT
Friday Foto Favorites 5.15 http://blog.zenfolio.com/blog/2015/5/friday-foto-favorites-5-15

  1. This is what we’re doing to our planet.
  2. Ethereal photos highlight the wonder of nature.
  3. Ten kids; one camera.
  4. Dogs + paint equals art.
  5. What do domestic vacations look like?
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio best photos favorites featured photos weekly round up http://blog.zenfolio.com/blog/2015/5/friday-foto-favorites-5-15 Fri, 15 May 2015 16:00:00 GMT
Peak Design System Product Review http://blog.zenfolio.com/blog/2015/5/product-spotlight-peak-design-slide-clutch-and-capturepro

By Joseph Roybal

With so many photography products in the market to choose from, figuring out where to begin almost feels like drinking from a fire hydrant. From cameras to lenses, tripods to filters—you almost want to quit before you’ve begun. You have to think about your interests, style, and budget. What product do you truly need to add to your arsenal of gear? What product is going to help you in the field, and how much are you willing to spend on this item that may or may not improve your productivity?

As a professional landscape and portrait travel photographer based in Denver, my primary focus is landscapes. This means I need a product that is lightweight, compact for my camera bag, and efficient and functional in the field. For this review, I was graciously provided several products from Peak Design and used them on a three-week trip to California’s deserts and coast. Peak Design sent me its Slide, Clutch and CapturePRO tools.

 A unique aspect of Peak Design’s product line is that in addition to being well thought out in terms of aesthetic, design and materials, everything works together in a symbiotic relationship. This makes Peak Design a one-stop-shop for your camera gear needs.

Upon receipt, I was immediately impressed: the packaging is a 10. Attention to detail from the get-go is spot on, and the materials used in construction are solid, lightweight and well thought out. Each piece is well designed and intended to make functionality and user experience a top priority. Not to mention making your camera look even sexier than it already does. It’s like a face-lift for your gear and will garner compliments from even the manliest, bearded men.

The first aspect of design that sets Peak Design apart from its competitors is its attachment system. It utilizes Anchor Links that attach to your camera via your camera’s attachments locations and can be left on at all times. And if you invest in several other products such as Clutch or CapturePRO it provides you with Arca-Swiss compatible tripod plates that screw into the base of your camera and have slots for Anchor Links, which is pretty slick. This makes for an incredibly clean and uncluttered camera body that is ready for any of Peak Design’s straps on a whim. When you want to attach a strap you simply slide the Anchor Link into the Link Clips and boom, it’s done!

I don’t use a neck strap very often, but for when I do I have tried pretty much every style and design out there—from neoprene suspension styles to other high-end manufacturers, and none have fit my needs just right. What I love about Peak Design’s Slide is it’s fast to attach and de-attach when not needed, incredibly quick to adjust length on the fly, and does not screw into the bottom of your camera, taking up valuable tripod mounting plate real estate. This last point is huge for me. It is also incredibly comfortable and sturdy.

The Clutch hand strap blew me away. No joke. I cannot tell you how many different hand straps I have used, and they are all the same: clunky, hard to attach, and difficult to adjust. I use a hand strap full-time, and one is always attached to my camera body. This product doesn't disappoint: it is comfortable, super quick and easy to adjust tension with one hand, and if you decide you would like it removed, simply un-click the Anchor Link from the Link Clip on the bottom of your camera and boom, done! I like this strap and can’t see myself switching to another product anytime soon.

The final product I want to discuss is the Capture and CapturePRO system. This product is genius and yet so simple that I think it will change the game for all styles of photographer out there. The product takes advantage of a super sturdy all-aluminum construction that is also very lightweight. The concept of this product is to have your camera in an easily accessible and convenient location outside of your camera bag, saving you from digging for your camera when that shot happens. Your camera clicks into the Capture lock that you can mount to any flat surface on your backpack, belt, etc.

For those of us who use tripods, Peak Design has thought through many prohibiting aspects trying to accommodate all of our needs. First, if you have a proprietary mounting plate that is not Arca-Swiss, you can still take advantage of this system by attaching one of Peak Design’s Clips to the tripod plate you are currently using and leave that plate clipped into your head. You will need to have a separate Clip for your bag, belt, etc., but this is a pretty neat universal design allowing shooters to use their existing system in conjunction with the CapturePRO system.

The only drawback with this product, especially for landscape photographers like me, is the lack of a better attachment method for L-bracket users. This makes for an added item to be mounted to the base of your bracket. On the positive side, it adds minimal weight, but on the negative side, it does not mount flush to the back of my camera’s body.

I have spoken to some of the guys at Peak Design about this asked and if they have any future plans for creating L-brackets for several primary camera bodies that most landscape photographers utilize and there has been no word as of late.

A potential work-around for this would be to notch out small grooves on the mounting plate itself allowing the user to be able to better fine-tune the mounting process as a dedicated L-bracket may not be necessary. I also can’t see how having a proprietary Peak Design L-bracket with the attachment portion all-in-one would save any height or weight, save a couple of grams and millimeters. But, if they do decide to do this and create one for us I know it will work well and look super sexy.

The team over at Peak Design is not just putting another product out on the market hoping for a piece of the financial pie. They are photographers who need a real product and are combining this with an educated approach to design and workflow. I like what they are doing, and I am looking forward to future product designs and improvements on the already awesome products in their line.

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Joseph Roybal is a professional landscape and portrait travel photographer based in Denver, Colorado. Check out his work at his website: http://www.josephroybal.com/

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(ZenBlog) Zenfolio camera clip camera hand strap camera strap capture pro capturepro clutch joe roybal joseph roybal peak Design product review product spotlight professional photographer slide http://blog.zenfolio.com/blog/2015/5/product-spotlight-peak-design-slide-clutch-and-capturepro Mon, 11 May 2015 16:00:00 GMT
MpixPro Gallery Wraps are 25% off! http://blog.zenfolio.com/blog/2015/5/mpixpro-gallery-wraps-are-25-off

 

With spring in full bloom, now is the perfect time to create a fresh look with your wall art. Turn your photos into beautiful 1.5” and 2.5” gallery wraps and print wraps and save 25% now through May 13.

With MpixPro gallery wraps, you can feature your photos as high-end art pieces. Even better, they arrive as finished products ready to hang.

As always, no coupon code is necessary when you order through your Zenfolio account. This sale ends May 13 at 11:59 p.m. PDT, so be sure to place your orders today.

Important Details Regarding the Sale

  • This sale will be effective from 11-May-15 at 12:01 a.m. PDT until 13-May-15 at 11:59 p.m. PDT and cannot be extended outside of this time frame. The discount applies to MpixPro 1.5” and 2.5” gallery wraps and print wraps only.
  • This discount cannot be combined with other promotions.
  • For photographers placing orders from Edit View, the promotion requires no coupon code.
  • The discount applies to base lab prices and will be reflected in the shopping cart only for orders placed from Edit View.
  • This Zenfolio promotion does not change any price lists that the photographer has created, and the discount will only be visible to photographers while logged in. Customers’ orders will not show a price discount. The discounted prices will be reflected as giving photographers a higher profit for each order.  
  • For more information, please read our Sales FAQ and blog post on how to run a sale on your site.

 

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(ZenBlog) Zenfolio gallery wrap sale mpixpro print sale sale http://blog.zenfolio.com/blog/2015/5/mpixpro-gallery-wraps-are-25-off Mon, 11 May 2015 07:01:00 GMT