ZenBlog: Blog http://blog.zenfolio.com/blog en-us (C) ZenBlog (ZenBlog) Sat, 30 Aug 2014 00:16:00 GMT Sat, 30 Aug 2014 00:16:00 GMT Win a Manfrotto backpack and more with our Twitter photo contest http://blog.zenfolio.com/blog/2014/9/win-a-manfrotto-backpack-and-more-with-our-twitter-photo-contest

The summer may be winding down in your city, but here in the Bay Area, it is just heating up (thank you, Indian summer).

So, we decided to kick off Summer 2.0 with another giveaway! And what better way to do it than with a photo contest. 

Simply Follow us on Twitter, post your best summer photo, @Zenfolio and hashtag #zensummerphoto and you’ll be entered for a chance to win a Manfrotto backpack and an exclusive Q&A profile featuring your photography website on Zenfolio.  

Whoever receives the most Favorites and/or Retweets will win the contest.

Here’s what you need to know:

  • Enter your photos anytime from September 1 at 12:01 a.m. PDT until September 15 at 11:59 p.m. PDT.
  • From September 15 at 12:01 a.m. until September 30 at 11:59 p.m. PDT, you will have the chance to Favorite or Retweet all those who submitted. Whoever has the most Favorites and/or Retweets by September 30 at 11:59 p.m. will win the contest. The winner will be announced on Oct. 1 and contacted.
  • In order to enter the contest, you need to Follow Zenfolio on Twitter, and upload your photo directly on Twitter and @Zenfolio with the hashtag #zensummerphoto.
  • You do not have to be a Zenfolio user to participate, simply Follow Zenfolio on Twitter and follow the directions above to enter.
  • Any profane or inappropriate photos will not be considered to win.

We look forward to seeing what you’ve been up to all summer! Good luck.

 

 

The prize(s) that may be awarded to the eligible winner(s) are not transferable, redeemable for cash, or exchangeable for any other prize. All prizes must be redeemed within 30 days of the prize contest end date. Participants and winner(s) must provide photo, along with @Zenfolio and #zensummerphoto in the Tweet to be eligible for the contest. Only one entry per person. By participating in the drawing, participants agree to be bound by the decision of Zenfolio personnel. No purchase necessary. Void where prohibited. Odds of winning depend upon the number of participants.

 

 

 

 

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(ZenBlog) Twitter Twitter photo contest Zenfolio contest galleries marketing photo contest photographer photography portfolio professional photographer professional photography selling http://blog.zenfolio.com/blog/2014/9/win-a-manfrotto-backpack-and-more-with-our-twitter-photo-contest Mon, 01 Sep 2014 07:00:00 GMT
Friday Foto Favorites 8.29 http://blog.zenfolio.com/blog/2014/8/friday-foto-favorites-8-29 Each week, we scour the web to find the most off-kilter photos, gear and articles so you don’t have to. Happy reading and have an even happier weekend.

  1. Camping this weekend? Here are some striking photos of the night sky.
  2. Nude portraits have a whole new meaning, thanks to this crafty photographer.
  3. Iconic models and their children take Vogue.
  4. Before making some end-of-summer snacks, check out a food photography shoot behind the scenes.
  5. Motherhood hasn’t changed all that much. Take a look at these loving vintage photos.
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio favorites galleries marketing photo photographer photography portfolio professional professional photographer professional photography selling weekly round up http://blog.zenfolio.com/blog/2014/8/friday-foto-favorites-8-29 Fri, 29 Aug 2014 16:00:00 GMT
Product Spotlight: Photoshop CAFE “Photoshop Secrets: Photographic Effects” Tutorial DVD http://blog.zenfolio.com/blog/2014/8/product-spotlight-photoshop-cafe-photoshop-secrets-photographic-effects-tutorial-dvd

As a portrait and event photographer based in San Francisco, I’m known for my youthful and playfully dreamy effects. I grew up on analog photography and developed my aesthetic through experimentation with my own filters; shooting through fabrics, using double exposures and props to create different levels of perception. Most of the effects in my work are created with the camera lens. I’m not a “fix it in post” kind of gal.

Things you are likely to see me with: Lensbaby, homemade filters, toy cameras.

Things I rarely use: Photoshop.

However, I like to think I subscribe to these words:

“The further you get away from yourself, the more challenging it is. Not to be in your comfort zone is great fun.” ― Benedict Cumberbatch

So, after challenging myself to try Photoshop CAFE’s Photoshop Secrets: Photographic Effects tutorial DVD I realized I could recreate several of my favorite “analog” effects after the shoot on my computer. What appealed to me the most were the effects that would mimic film, old photographs, toy cameras and tilt shift lenses.

Photoshop CAFE offers many training videos on a wide variety of topics. I looked through the titles and started with what sounded the most interesting, Photoshop CAFE’s Photoshop Secrets: Photographic Effects, created by Colin Smith (a major Photoshop guru). You can tell that Colin enjoys teaching and wants you to not only learn his secrets, but also experiment and discover your own. The tips are great for users of all levels and the lessons were easy to learn and follow. If I got stuck I could always stop, back up or start over.

The lessons I found most fun to explore with were Zoom Blur, Toy Camera and antique. These mimic my favorite effects from filters, toy cameras, tilt shift lenses like Lensbaby.

There are a couple great ways to get an out of focus, blurry, dreamy fuzzy feel to your images through the lens. Sometimes photographers deliberately use a shallow focus technique to create images with prominent out-of-focus regions. The Zoom Blur and Tilt Shift lessons in Photoshop CAFE help copycat what depth of field, lens filters and Lensbaby lenses can do.

Zoom Blur:
The Zoom Blur effect is something I would normally create with a homemade filter or a Lensbaby. I use a store-bought clear filter and smear deodorant around the outside of the filter. When you shoot through this on your camera lens, you get a blurred edge. You can always change the amount on the filter, adding more or less smudging as needed. Also, this effect can be created in the camera when you use a slower shutter speed and zoom in on your lens as you release the shutter.

Tilt Shift:
I use a Lensbaby tilt shift lens for when I want a dreamy look, which I most often do. Lensbaby is a line of camera lenses for SLR cameras that combines a simple lens with a bellows or ball and socket mechanism that is used in special-effect photography. You can adjust the blur to give a selective focus and an extremely shallow depth of field or a vignette of a blur that you have control over. The lens itself actually moves and bends so you have control over what you want in focus. During the Tilt Shift lesson, Colin creates a strip of area that stays in focus while the rest goes out of focus. Selected blurring can sometimes give the illusion of miniaturization(I did not know that magic tricks were going to be included in this DVD).

Toy Camera:
For film cameras, my current favorite is my ultra-stylish Diana F+ Flash. I adore medium square format images, altogether too familiar these days (thanks Instagram!). With plastic toy cameras and lenses, you can get a more "Lo-Fi" feel, which usually forms a slightly blurry image with light leaks. Photoshop CAFE showed me how to get that toy camera look with my digital images with a quick and easy process.
As my interest and confidence grew, I decided to try some lessons that I in no way could create in my camera body or through the lens. I was most interested in the Old Antique Photo look, a Vintage look, Pencil Sketching and a Painting effect.

Old Antique Photo & Vintage:
Looking at old photographs reminds us of times gone by. In Photoshop CAFE you can learn how to make your full color images into old antique images from the 1800s. For wedding images this simple effect is a nice added touch for the bride and groom.
In addition to the old antique look, there is also a lesson on making your image look vintage. By reducing the saturation, changing the color temperature and adding some grain, your images can have a vintage feel. This is fantastic for landscapes, old buildings, and wedding images as well as portrait sessions.

Pencil Sketch:
Making a card for a friend or need a fun birthday gift idea? Why not try something whimsical, like a pencil sketch. After you are done with this lesson, you can print the image out on a card or get the print framed.

Painting:
Lastly, I tried the painting effect on some of my portrait sessions with my friends. I went nuts with this one and sent examples to anyone involved in the photos. My buddies freaked out over these, and the photos quickly became their Facebook profile pics and cover photos. 
Saying that is was easy for me to step out of my playful analog props box and dive into using Photoshop is an understatement. Like I said before, most of what I do is through the camera lens and body; all those effects that everyone can now do in Photoshop (get off my lawn kids!). I had fun learning some more technical digital skills with this DVD. Colin encourages you to learn his techniques but also to be adventurous on your own. He wants you to use the lessons to explore and come up with your own creations. There is no doubt in my mind that I will use these effects in my photography post editing. The best part of all is how much fun I had playing and learning the lessons.

 

Shanna Doherty is a photographer with creative flare and an artistic eye. She has photographed weddings, portraits and events for more than 16 years. Shanna believes that displaying detail is crucial to portraying the feeling of the event to the viewer. She utilizes themed environments with the use of filters and props to create different layers for perception. Shanna’s mediums include digital and film and her images embody humor, playfulness and spontaneity. See more of her work at her website, http://www.shannadoherty.com/.
 

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(ZenBlog) Product Spotlight Shanna Doherty Zenfolio galleries marketing photographer photography portfolio professional photographer professional photography selling http://blog.zenfolio.com/blog/2014/8/product-spotlight-photoshop-cafe-photoshop-secrets-photographic-effects-tutorial-dvd Mon, 25 Aug 2014 16:00:00 GMT
Display your best summer memories with framed prints – 25% off http://blog.zenfolio.com/blog/2014/8/display-your-best-summer-memories-with-framed-prints-25-off Summer is wrapping up, kids are going back to school and the heat is dwindling. Savor your best summer memories and display them in Mpix framed prints; now 25% off until August 26, 2014 at 11:59 p.m. PDT.

As always, no coupon code is necessary to get the discount. This is a three-day sale, so be sure to place your orders today.

Not a Zenfolio user yet?

Important Details Regarding the Sale:

  • This sale will be effective from 08/24/2014 at 12:01 a.m. PDT until 08/26/2014 at 11:59 p.m. PDT and cannot be extended to orders placed before or after this time frame.
  • This discount cannot be combined with other promotions.
  • The following vendor is participating in the promotion: Mpix. MpixPro products are not included in this sale.
  • The discount is applicable on framed prints.
  • The discount is only applicable to orders with destination addresses in the United States and Canada.
  • For photographers placing orders from Edit View, the promotion requires no coupon code.
  • The discount applies to base lab prices and will be reflected in the shopping cart only for orders placed from Edit View.
  • This Zenfolio promotion does not change any price lists that the photographer has created, and the discount will only be visible to photographers while logged in. Customers’ orders will not show a price discount. The discounted prices will be reflected as giving photographers a higher profit for each order.  
  • If you are looking to pass this sale on to your clients, please read our Sales FAQ.



 

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(ZenBlog) Mpix Zenfolio coupon custom framing discount framed prints frames framing galleries marketing photo photographer photography portfolio printing prints professional professional photographer professional photography promotion sale selling http://blog.zenfolio.com/blog/2014/8/display-your-best-summer-memories-with-framed-prints-25-off Sun, 24 Aug 2014 07:00:00 GMT
Save 25% on OVI photo books http://blog.zenfolio.com/blog/2014/8/save-25-on-ovi-photo-books

Photography is your passion, so don’t keep your photos out of sight on your hard drive. Create a photo book that beautifully displays your work. Zenfolio is offering 25% off photo books printed by One Vision Imaging now through August 26. OVI’s Lay Flat books are seamless and gutter-free, and are sure to impress.

Not a Zenfolio user yet?
With the photos already on your website, the books are a breeze to create. Simply select the book design of your choice and drag and drop your photos into the professionally designed templates.

As always, no coupon code is necessary when you order through your Zenfolio account. This sale ends August 26 at 11:59 p.m. PDT, so be sure to place your orders today.

Important Details Regarding the Sale:

  • This sale will be effective from August 24, 2014 12:01 a.m. PDT until August 26, 2014 11:59 p.m. PDT and cannot be extended to orders placed before or after this time frame.
  • This discount cannot be combined with other promotions.
  • The discount applies to photo books from One Vision Imaging only.
  • The discount is only applicable to orders with destination addresses in the UK and Europe.
  • For photographers placing orders from Edit View, the promotion requires no coupon code.
  • The discount applies to base lab prices and will be reflected in the shopping cart only for orders placed from Edit View.
  • This Zenfolio promotion does not change any price lists that the photographer has created, and the discount will only be visible to photographers while logged in. Customers’ orders will not show a price discount. The discounted prices will be reflected as giving photographers a higher profit for each order.  
  • If you are looking to pass this sale on to your clients, please read our Sales FAQ.
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(ZenBlog) OVI One Vision Imaging Zenfolio coupon discount galleries marketing photo photo books photobooks photographer photography portfolio printing professional professional photographer professional photography promotion sale selling http://blog.zenfolio.com/blog/2014/8/save-25-on-ovi-photo-books Sun, 24 Aug 2014 07:00:00 GMT
Friday Foto Favorites 8.22 http://blog.zenfolio.com/blog/2014/8/friday-foto-favorites-8-22

Each week, we scour the web to find the most off-kilter photos, gear and articles so you don’t have to. Happy reading and have an even happier weekend.

 

  1. The summer may be winding down, but there’s still some notable music festivals coming up. Here’s the camera gear to pack.
  2. Did you know Tuesday was World Photography Day? Here, some galleries to keep you entertained for hours.
  3. This ‘Instagram for kids’ app is safe, fun and promotes anti-bullying.
  4. Flowers up close are beautiful, but an aerial view can be even more stunning.
  5. Imagine a zoo where animals roam free and humans are confined.
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio favorites galleries marketing photo photographer photography portfolio professional professional photographer professional photography selling weekly round up http://blog.zenfolio.com/blog/2014/8/friday-foto-favorites-8-22 Fri, 22 Aug 2014 16:00:00 GMT
Photographer’s Corner: Six Ways to Make Your Blog a Selling Tool http://blog.zenfolio.com/blog/2014/8/photographer-s-corner-six-ways-to-make-your-blog-a-selling-tool

Aside from having a beautiful website to showcase your photos, there's another special ingredient to gain new clients and keep them coming back: having a blog, which can be apart of your website. No, you do not have to be a professional writer to have a blog. And no, you do not need to write that much on your blog--flood it with photos! Most businesses have a blog now, and with good reason: it provides engaging, relevant and regular content for visitors so you can display your latest shoots, show off your personality and excite customers. But there are strategic ways to utilize this tool to sell more. And that's why we decided to re-post this blog post, about blogs, just as the kids are going back to school.

The term blog is a shortened version of the word weblog, which is essentially a digital journal. However, rather than just acting as a journal, modern blogs have become a way for photographers to expand the type of content they offer as well as allow their visitors to get to know them better. In this article we offer a few ways to make your photography blog dynamic and effective.

The best photography blogs are the ones that are easy to follow yet interesting enough to keep visitors on the page. When designing your blog, make sure that the text is easy to read and that you don’t have too many distracting elements. Try to imagine what potential clients will think when they view your blog. Are they able to find the most recent entry? Is it easy for them to navigate to older posts and find info about you and your business?

It’s also important to make sure that your blog matches the design and aesthetic of your main website. Do your best to make sure that your logo, fonts and general design carries over from your site pages. It’s distracting for viewers to land on a page that doesn’t have the same feel. In general, if you are able to manage your website and blog in the same place you will find that it is easier to keep things consistent.

One major benefit of being a photographer is that you have many images at your disposal to help your blog make a statement. When putting a post together, consider featuring your best images first to achieve the wow factor you want. Interesting images will help to encourage visitors to stay on the page and explore further.

Try breaking up blocks of text with compelling images and graphics whenever possible. The human brain is able to process visual information very quickly, so having a catchy title and an eye-catching image at the start of each post is a good way to engage visitors from the get-go.

In order to keep your blog viable it is important to post new content on a regular basis. It can be tough to come up with articles if you are not a seasoned writer, so consider posting articles with a variety of content. Blogs are a great way for your clients to keep up to date with your new work, but you may want to also consider other subjects within the genre of photography. Some photographers post articles on subjects like, “The importance of preserving memories for future generations” or “How to best prepare for a portrait photo shoot.” The great thing about a blog is that you can really have fun with it and highlight different aspects within your business.

Blogs can be a great way to show more of your personality and let visitors know what you are like when you are not behind a camera. Your blog is a great place to post behind-the-scenes style stories and images. Some photographers run contests on their blogs to grow their following and get their clients more involved. You can even consider posting some vacation photos to show that you have interests and hobbies outside of what people already know about you from your main website.

Videos and slideshows are also a great way to break up content and keep visitors engaged. Many photographers offer a glimpse behind the scenes, but you can also try topics such as a tour of your studio, a slideshow of your latest images or video testimonials from recent clients. Your blog is a reflection of you and your work so feel free to have fun with it and see what types of content your clients respond to the most.

Most blogs come with the ability to allow comments from readers. If you allow comments, it is very important to monitor these and answer any questions that may come up. This can be a great way to get a discussion going and also to gauge interest regarding which posts have the most interaction.  

It’s important to remember that potential clients will be checking out your blog pages before contacting you. If they see unanswered questions or a discussion happening that you are not involved in, they may get the impression that you are not responsive, or that you don’t care. Think of your blog as a garden that needs steady but gentle attention: you have to keep up with it.

Search engine optimization (SEO) is just as important for blog pages as it is for the rest of your website. Be sure to take the time to enter relevant keywords and phrases that will help search engines find your blog entries. It’s vital that keywords are visible on your pages and not hidden.

Promote, promote, promote! It’s important to advertise your blog posts as much as you can across social media outlets. As you build a following for your blog, social media efforts can help you to gain momentum and take advantage of free word-of-mouth advertising.

One benefit of working in a creative field is the freedom it offers to be your unique self and thrive in the process -- enjoy the ride. Your blog can be one of the many ways that you put your unique stamp on the photography industry, and clients will appreciate getting to know you before they hire you. Don’t be afraid to shine!

Powered By Zenfolio 

Create your own website and blog and boost your photography business with Zenfolio. Sign up for the free, two-week trial today. 

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(ZenBlog) Dan Ballard Martin Hobby Photographer's Corner Tiree Dawson Zenfolio blog blog design blogging blogging for success designing a blog galleries importing a blog marketing photographer photography photography blog portfolio professional photographer professional photography selling http://blog.zenfolio.com/blog/2014/8/photographer-s-corner-six-ways-to-make-your-blog-a-selling-tool Wed, 20 Aug 2014 16:00:00 GMT
Behind the Shot http://blog.zenfolio.com/blog/2014/8/behind-the-shot A picture is worth a thousand words, sure. But have you ever wondered what was reeling in the minds of the photographer as soon as they released the shutter? We asked several photographers to share their personal favorite shots and the stories behind them. From pulling all-nighters to capture the best lighting to traveling the corners of the globe to touching life tales of their subjects, here’s proof that there’s much more to a photo than simply pointing and shooting. Here, three seasoned photographers recount what it took to get that perfect shot.

April Fool by David Liam Kyle

“Every opening day for Major League Baseball brings excitement and hope for a great season. If you live in Cleveland or any place where it is cold, it also brings you hope that warm weather is here—or just around the corner. Opening day also brings back memories of one of my favorite baseball feature photos. It was April 1996, and I was assigned by Sports Illustrated to cover the Cleveland Indians’ opening day game with the New York Yankees. Cleveland had a huge snowfall overnight, and the game was cancelled first thing in the morning. I called Maureen Grise, the baseball photo editor, to check in and let her know the game was cancelled. Maureen knew of the cancellation but suggested I go to the park anyway to see if anything was happening. She said I always come up with something. So I drove down to Jacobs Field (now Progressive Field). I grabbed my gear and walked into the park with my Nikon FM2 with a 180mm lens and Nikon F3 and a 300mm f/2.8 lens attached—all loaded with film and ready to shoot. I also carried wide-angle lenses in my camera bag just in case.

As I headed onto the field, I was pleasantly surprised to find a couple of the New York Yankees players dressed in their uniforms playing in the snow. I grabbed a couple of photos of them throwing snowballs, and I then I noticed Yankees pitcher Kenny Rogers rolling a giant snowball. The light background was not conducive for capturing the detail of the scene, so I quickly changed my position so I would have a dark background. This created a better contrast and also created a dark backdrop. The players did not stay out very long, and I immediately went to the airport to ship the film. I called Maureen to tell her that her instincts were correct and the film was on its way. The editors loved my images, and my photo of Rogers ran on the contents page of Sports Illustrated with the caption: APRIL FOOL: Yankee Kenny Rogers uses his $20 million arm to have a ball when New York's season opener at Cleveland was snowed out on Monday.

Moon by Ginny Dixon

“I took this shot in Ireland. I was there shooting golf courses, and I had just gotten to my room on Spanish Point when I saw that the moon was gigantic and just outside there was a hill. So I sat and watched this moon rise and waited until it got just above the hillside and looked like it was rolling down the hill.”

TSA by Peter Stanley

“How far will the American way of life change as a result of the acts of 9/11?

When Sept. 11 happened I remember watching the horrific scenes and later thinking, “what comes next?” I wondered how we Americans would handle being the victims of an attack and how we would handle the empathy being offered from around the world. I wondered how we would build our security without infringing on our individual rights that we hold so dear.

In 2011, after visiting friends in Colorado, I arrived at the Denver International Airport to long lines and a shocking level of TSA agents. I asked an agent if there was a heightened threat level, and he joked that this was just another day for them. He was friendly enough and invited me to take this picture. There was a sense of irony to this moment, because I’ve lived the majority of my life in countries where you would be harassed and likely thrown in jail for taking a picture of security officials in an airport.

For the final image I chose to only show the blues (all TSA agents had these distinct blue shirts on) to emphasize the massive security presence while also keeping the red in the flag as a focal point. This is America today, and I hope it raises questions and comments about how 9/11 changed the American way of life.

I added this photograph to a gallery on my website called ‘parting shots.’ I borrowed that name from a magazine that used its last page to share an image that always made you pause and look twice.”

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(ZenBlog) Behind the Shot David Liam Kyle Ginny Dixon Peter Stanley Zenfolio behind the scenes galleries marketing photo photographer photography portfolio professional professional photographer professional photography selling http://blog.zenfolio.com/blog/2014/8/behind-the-shot Mon, 18 Aug 2014 16:00:00 GMT
Free Shipping – Three Days Only http://blog.zenfolio.com/blog/2014/8/free-shipping-three-days-only The trouble with online shopping is that there are usually extra shipping fees. Luckily for you, starting today through August 20, you pay absolutely no USPS shipping on any order of $15 or more.

So hurry, and stock up on your favorite Mpix, MpixPro, One Vision Imaging, Photobox, ivoke, fotoflot, Nulab and NuShots prints and products— this three-day sale only lasts until August 20 at 11:59 p.m. PDT.

As always, no coupon code is necessary when you order through your Zenfolio account. Place your orders today.

Not yet a Zenfolio user?

Important Details Regarding the Sale:

  • This sale will be effective from 08/18/2014 at 12:01 a.m. PDT until 08/20/2014 at 11:59 p.m. PDT and cannot be extended to orders placed before or after this time frame.
  • Applicable to USPS shipping only, FedEx not eligible.
  • This discount cannot be combined with other promotions.
  • The discount is applicable on all products except aluminum panels larger than 12x8 from ivokeOne Vision Imaging participating products only include photographic prints up to 10x8 in size.
  • This sale is applicable only to orders shipping within United States, Great Britain, or Australia.
  • The discount requires a minimum purchase of $15 or £15. The free shipping is visible to clients as well, unless you have a preset shipping method. If you are looking to pass this sale on to your clients, please read our Sales FAQ.
  • For photographers placing orders from Edit View, the promotion does not require a coupon code.
  • The discount applies to base lab prices and will be reflected in the shopping cart only for orders placed from Edit View.
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(ZenBlog) Zenfolio discount free shipping galleries marketing photo photographer photography portfolio printing prints professional professional photographer professional photography selling shipping http://blog.zenfolio.com/blog/2014/8/free-shipping-three-days-only Mon, 18 Aug 2014 07:00:00 GMT
Friday Foto Favorites 8.15 http://blog.zenfolio.com/blog/2014/8/friday-foto-favorites-8-15 Each week, we scour the web to find the most off-kilter photos, gear and articles so you don’t have to. Happy reading and have an even happier weekend.

  1. Where did the doctor’s office baby pictures go? They’re illegal.
  2. Lighting has more impact than you think.
  3. Here’s some camera porn. Yep, we said it.
  4. Stunning views of the great north.  
  5. Capturing different eras through children.
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio favorites galleries marketing photo photographer photography portfolio professional professional photographer professional photography selling weekly round up http://blog.zenfolio.com/blog/2014/8/friday-foto-favorites-8-15 Fri, 15 Aug 2014 16:00:00 GMT
ZOOM Tour is Coming to Manchester http://blog.zenfolio.com/blog/2014/8/zoom-tour-is-coming-to-manchester

Are you getting the most out of your photography website? Learn industry best practices and find out how to grow your business when you attend the Zenfolio ZOOM event in Manchester on September 10.

This free event features presentations by the pros from Zenfolio on site design, order fulfillment, and how to sell, brand, and market your work online. Attendees will also get amazing gifts and discounts from partners and sponsors, including Fundy Software, Aspire, One Vision Imaging, Photodex, and PhotoshopCAFE. In addition to a goodie bag, there will also be impressive prize giveaways and discounts on new Zenfolio accounts and upgrades.

Prior attendees have raved about their experiences at the ZOOM Tour.

Choose from the morning or afternoon session: The morning session is for new and potential members, and the afternoon is for existing members. At both, you will learn from knowledgeable Zenmasters who will demonstrate all the features Zenfolio offers.

Attendees will also have the opportunity to partake in breakout sessions that cover key areas of the photography business. Following the presentation portion of the event there will be a question and answer session for you to ask any questions you may have from the presentations.

Space is limited so be sure to sign up today!

 

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(ZenBlog) 2014 ZOOM Tour Special Event Manchester Special Event ZOOM Tour Zenfolio galleries marketing photographer photography portfolio professional photographer professional photography selling http://blog.zenfolio.com/blog/2014/8/zoom-tour-is-coming-to-manchester Wed, 13 Aug 2014 16:00:00 GMT
Life’s a Beach: Photographers who take their craft to the sand http://blog.zenfolio.com/blog/2014/8/life-s-a-beach-photographers-who-take-their-craft-to-the-sand

What could make a creative job such as photography even more appealing? How about spending your day on the beach? These three professional photographers— who all happen to live in sunny California—found their bliss, and careers, by the ocean. Here’s a peek inside each: one who focuses on waves, one on family portraits and the other on world traveling. Lay back, grab a tropical drink, and enjoy.

What got you interested in beach photography?

I was on a surf trip in Bali in 2007. The waves, scenery, and culture were unlike anything I’ve ever seen, and I wanted to capture its beauty and share it with family and friends.

Do you surf?

Yes, since before I can remember. I have been in the water either surfing, body boarding, or taking photos ever since.

Describe a typical workday.

A typical day involves prepping all of my gear the night before. I am up before sunrise and in the water waiting for the sun to come up. After a few hours in the water, I am on my way home to download and edit images. If the conditions stay good, it’s great to get another session midday. And then it’s back to the beach in the afternoon to capture the sunset.

What’s your favorite location of all the ones you’ve shot?

The island of Bali in Indonesia is at the top of my list. The water is crystal blue and about 85 degrees. The waves are world class, and the backdrop of limestone cliffs with lush vegetation and cliff-hanging homes is breathtaking.

What is your biggest challenge when shooting in the waves?

The hardest part is dealing with the waves themselves. Swimming around in 10 feet plus surf is no easy task. You then have to position yourself in a very small zone… too far out and you miss the shot, and too far in and the wave breaks on your head and you get pounded. It’s a constant battle to stay in position while at the same time having to compose a good image and choose the proper settings.

See more of John's work at www.lucarelliphoto.com

 

Who are your clients?

Half of my clients are local, and the other half are families vacationing in San Diego.

Have you always lived in San Diego?

Navy brat in the house! My dad was a fighter pilot and commanded an aircraft carrier, so I grew up all over the world. I went to junior high in Japan. We landed in San Diego for my senior year of high school, and I went to school in Malibu. After a few years in San Jose after college, my husband and I realized that we did not belong in Silicon Valley. We moved back to San Diego where he continued his IT career.

You were a teacher before. How did you switch to becoming a photographer?

I was a math professor at a junior college, but once our kids arrived, teaching didn’t fit with our family values. We had decided even before we got married that I would be home with our children, so I stopped teaching. When my husband got laid off during the dot-com crash, he found a new job, but it came with a severe pay cut. We either had to sell the house and move, or I had to start making a good income. That’s how Barefoot Memories was born. I had been taking photos just for fun, friends, and family. Everyone kept saying, “We would totally pay for this!” And I always brushed it off—until the layoff. Then, I decided to make this business work. It was sink or swim.

What’s your favorite part about shooting at the beach?

There’s a beach that I’ve probably been to over 1,000 times, but I don’t get bored or sick of it because it is a different experience every single time I am there.

You primarily shoot families. What’s your favorite part?

I love being done in a short amount of time, unlike a wedding that takes a huge chunk of the day or an entire weekend. Interacting with kids and parents in a casual setting, we can be loose, fun, goofy, and just dork around on the beach.

What’s more of a challenge: shooting antsy kids or difficult adults?

Adults for sure. I’ve come home bleeding from two shoots because of misbehaving children. But I’ll still take an antsy toddler over a cranky dad any day.

What’s the biggest piece of advice you would give a photographer wanting to shoot on the beach?

Study the beach—the tides, the sand, the light—and do not get pigeonholed into thinking that the only good light at the beach is during golden hour, 90 minutes before sunset.

See more of Carey's work at www.barefoot-memories.com


What got you into interested in beach photography?

Inspired by a lifetime of traveling, I was raised on salt water and snow. I grew up across the U.S. in such places as the Appalachian Mountains of West Virginia, Ohio and North Carolina, and along with the coastal beaches of Georgia, Texas, Florida and California, developing an itch for exploration. Continuing the journey, my recent travels include Java, Bali, Nicaragua, and Barbados.

Do you live by the water?

Yes, my family and I live about five to six blocks from the beach, and my studio/gallery is located just a few blocks from the Oceanside Pier.

What’s your favorite part of shooting by the ocean?

It sure beats staring at a computer monitor all day.

What’s the most challenging part about shooting by (or in) the ocean?

Dealing with the environment: heat, sunburn, drowning, urchins, sharp coral reefs, sand and salt are no friend of camera equipment and lenses.

What’s your favorite part about traveling for shoots?

The bumps in the road added to the adventure and experience. From flat tires, to missed flights, to running into friends at faraway places.

See more of Myles' work at 9mphoto.zenfolio.com

 

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(ZenBlog) Carey Schumacher John Lucarelli Myles McGuinness Zenfolio galleries marketing photographer photography portfolio professional photographer professional photography selling http://blog.zenfolio.com/blog/2014/8/life-s-a-beach-photographers-who-take-their-craft-to-the-sand Mon, 11 Aug 2014 16:00:00 GMT
Save 20% on Bold and Beautiful Vivid Metal Prints http://blog.zenfolio.com/blog/2014/8/save-20-on-bold-and-beautiful-vivid-metal-prints Want to add some contemporary elegance to your living room? Order Vivid Metal prints or Luxe Vivid Metal prints from MpixPro and save 20% now through August 13.

These unique prints are perfect for showcasing wedding or family portraits, landscapes, and more. They also make great gifts.

As always, no coupon code is necessary when you order with your Zenfolio account. But hurry, this sale ends August 13 at 11:59 p.m. PDT, so be sure to place your orders today.

Important Details Regarding the Sale:

  • This sale will be effective from 8/11/2014 12:01 a.m. PDT until 8/13/2014 11:59 p.m. PDT and cannot be extended to orders placed before or after this time frame.
  • This discount cannot be combined with other promotions.
  • The following vendor is participating in the promotion: MpixPro.
  • The discount is applicable on Vivid Metal prints or Luxe Vivid Metal prints.
  • The discount is only applicable to orders with destination addresses in the United States and Canada.
  • For photographers placing orders from Edit View, the promotion requires no coupon code.
  • The discount applies to base lab prices and will be reflected in the shopping cart only for orders placed from Edit View.
  • This Zenfolio promotion does not change any price lists that the photographer has created, and the discount will only be visible to photographers while logged in. Customers’ orders will not show a price discount. The discounted prices will be reflected as giving photographers a higher profit for each order.  
  • If you are looking to pass this sale on to your clients, please read our Sales FAQ.

 

 

 

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(ZenBlog) MpixPro Zenfolio discount galleries marketing photo photographer photography portfolio printing professional professional photographer professional photography promotion selling http://blog.zenfolio.com/blog/2014/8/save-20-on-bold-and-beautiful-vivid-metal-prints Mon, 11 Aug 2014 07:00:00 GMT
Friday Foto Favorites 8.8 http://blog.zenfolio.com/blog/2014/8/friday-foto-favorites-8-8 Each week, we scour the web to find the most off-kilter photos, gear and articles so you don’t have to. Happy reading and have an even happier weekend.

  1. Moving back in with your parents doesn’t have to be a drag, does it?
  2. This couple makes headlines reinventing the newborn photo shoot.
  3. Behold, the 2014 National Geographic traveller photo contest winners.
  4. This wedding party really shook things up with the help of Jeff Goldblum.
  5. Would you spend $2,500 on a photography book?
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio favorites galleries marketing photo photographer photography portfolio professional professional photographer professional photography selling weekly round up http://blog.zenfolio.com/blog/2014/8/friday-foto-favorites-8-8 Fri, 08 Aug 2014 16:00:00 GMT
We’re bringing it back: Reintroducing Zenny Week! http://blog.zenfolio.com/blog/2014/8/we-re-bringing-it-back-reintroducing-zenny-week

We’re all about the love. So we decided to bring back Zenny Week, where you have a chance to win an amazing prize from our partners every day from August 11-15. Like us on Facebook, check back daily for contest rules, and enter for your chance to win.

Prizes are just too good to be revealed yet, so be sure to scope out our Facebook page daily for updates. Here’s a hint: They’re coming from Photographer Central, Datacolor, drop it MODERN, Think Tank Photo and Fundy Software.

Remember, this one-week event is only happening August 11-15, so be sure to Like us and stay tuned. Good luck!

 

 

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(ZenBlog) Datacolor Fundy Software Photographer Central Think Tank Photo Zenfolio Zenny Week drop it MODERN galleries marketing photographer photography portfolio professional photographer professional photography promotion selling http://blog.zenfolio.com/blog/2014/8/we-re-bringing-it-back-reintroducing-zenny-week Fri, 08 Aug 2014 07:00:00 GMT
Photographer’s Corner: How to Beef up Your SEO http://blog.zenfolio.com/blog/2014/8/photographer-s-corner-how-to-beef-up-your-seo

Marketing your business as a photographer can be a full-time job in itself, one that is both daunting and time-consuming. That’s why Photographer Central was born. It is the most comprehensive directory of photographers available for hire online. A Zenfolio born and bred project, Photographer Central aims to drive a constant flow of potential clients to your website through SEO practices. The Photographer Central SEO team highlights what you need to know to show up first on search engines or photography-related sources, such as SWPP or PPA.  

Most professional website hosting services require a financial investment. At Zenfolio, for example, these fees go toward making sure your website is always up and running, that it can handle any incoming traffic, support features like shopping cart capabilities, and much more. By making the decision to go with a professional hosting service, it’s important to make the most of your investment by utilizing every opportunity to grow your business.

Your website is not only a way to show the breadth of your skill and experience by sharing examples of your work, it’s also your one opportunity to make a great first impression on your next client. First time visitors to your site will likely spend a good amount of time looking through your portfolio, checking out your prices, and reading through your bio to get a feel for who you are as a photographer and what it would be like to work with you.

This blog post addresses how to craft your bio and welcome message so that you can show your personality and optimize your website for SEO so that clients can find you more easily. Keep in mind that this process will be an iterative one, meaning you’ll want to spend some time trying out different strategies to figure out what gets you the most traffic and business.

Often, photographers will use their bio or welcome message to talk about their experience and describe their style of photography. This is an ideal place to do exactly that because it helps a client get to know you and start gauging whether they’d like to work with you. However, that’s usually as far as photographers will consider when thinking about this crucial messaging opportunity.

A lesser known purpose of the bio and welcome message is its ability to help your website appear higher in search results when clients are searching for a photographer like you. Google regularly indexes websites that are optimized for search results, including ones that are professionally hosted, which automatically set up sitemaps for this exact purpose. So while the behind-the-scenes work is done for you already, you still need to make sure any text you put together is carefully crafted and SEO-friendly.

To help you optimize your bio and welcome message, we’ve put together a few steps to help you create to a final product you can be proud of. 

 

Start with a foundation you can build off of. Sit down and start jotting down what you want your bio to say. This can include everything from how many years of photography experience you have to the styles you enjoy shooting to the types of locations you prefer for meeting clients. The key part of this step is to make sure your personality comes through. Don’t spend too much time worrying about whether the text flows. There’s time later for editing and polishing.

If you have a Google AdWords account, you’ll have access to Google’s Keyword Planner tool already. But if you don’t, there are tons of available resources out there at your disposal as well.

Internet Marketing Ninjas has a great blog post with a list of free keyword research tools that you can try. Most of these tools are intended for putting together keyword lists when developing pay-per-click advertising campaigns, but they’re also invaluable for research and figuring out what keywords and phrases your clients are using when searching for a photographer.

When trying out different keyword research tools, you want to find one that will show you search volume. This will help you determine which keywords or phrases are being used most often and will therefore help you prioritize. Another helpful capability is one that will provide you with keyword suggestions. Based on your industry or known keywords, a good resource should be able to give you relevant suggestions so that you can expand your list using words or phrases that you might not have considered.

Using your preferred tool, start with a standard phrase like “professional photographer” and begin compiling a list of similar keywords/phrases and their search volume. These additional findings then become your baseline searches to dive into more detailed searches.

By doing this exercise, you are discovering actual search terms that your clients are using when they go to Google or other search engines to look for a photographer like you. Including search volumes in your research allows you to rank which terms are the most popular, which will help you prioritize what phrases to incorporate into your own bio/welcome message.

Once you have your list of keywords and phrases, sort them so that the terms being searched most often are at the top. Next, simply go down the list, and try to find areas in your bio or welcome message where the top keywords can be added naturally.

You might also find that after doing your keyword research, you have a better understanding of the kind of language your clients are using, which might not necessarily be the same as your way of describing your services. Use this knowledge to add or change parts of your first draft so that your bio/welcome message speaks to clients on their terms.

After having integrated as many of the top keywords into your bio and welcome message as you can, read through the entire piece a few times to make sure it all makes sense. This is also the best time to ask a friend or colleague to look it over as well. An outside perspective can provide you with helpful feedback because they’re looking at it for the very first time and will be able to tell you any immediate impressions they get from your message. Then, hit publish.

Once you’ve finalized and published your bio and welcome message, you should give it some time to see how your site is performing. It may take a few weeks, or it could take a few months. But over time, if your keywords are in line with the search terms your clients are using, your search engine ranking will gradually improve.

Keep it mind that it’s also important to make sure you stay up to date with how the industry is evolving. Your keyword research tool is a great resource for seeing how preferred search terms change over time. If you see through your keyword research that there are new terms popping up, make sure to incorporate these into your text.

These SEO strategies can and should be applied to your bio, welcome message, and any business listings you have on directories such as Photographer Central, Yelp, PPA, and SWPP.

As a professional photographer, there are always opportunities to grow your business and get yourself in front of more potential clients. It’s important to keep an eye out for these occasions in order to continue to cultivate your skills and, at the end of the day, earn more money.

Photographer Central, the most comprehensive directory for professional photographers of all genres to advertise their business and make it easier for new clients to find them, is an effective way to market yourself. With a listing on Photographer Central, you can hand off some of your marketing work to a team dedicated to driving a constant flow of new clients to the site. Similar to your dedicated website, a listing on Photographer Central is also optimized for SEO and provides you with an additional online presence so that your business will gain even greater exposure.

Business owners have an immense burden when it comes to marketing and advertising. There’s a constant need to make sure potential clients are aware of your services in order to be considered for a booking. In this day and age, it’s also vital to use the resources available to help you reach that goal. Whether it’s optimizing your bio and welcome message with SEO-friendly terms or listing your business on Photographer Central, better use of these resources will lead to a more successful business.

 

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(ZenBlog) Photographer Central Photographer's Corner SEO Zenfolio best practices for SEO galleries marketing photographer photography portfolio professional photographer professional photography selling http://blog.zenfolio.com/blog/2014/8/photographer-s-corner-how-to-beef-up-your-seo Mon, 04 Aug 2014 16:00:00 GMT
Friday Foto Favorites 8.1 http://blog.zenfolio.com/blog/2014/8/friday-foto-favorites-8-1 Each week, we scour the web to find the most off-kilter photos, gear and articles so you don’t have to. Happy reading and have an even happier weekend.

  1. How to photograph the Milky Way in light-polluted skies.
  2. You’ve never seen a humming bird like this before.
  3. Mountains, or crumpled paper art?
  4. Thailand’s beach sand is truly unique.
  5. There is something mysteriously beautiful about the far north.
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(ZenBlog) Friday Foto Favorites Friday Photo Favorites Zenfolio favorites galleries marketing photo photographer photography portfolio professional professional photographer professional photography selling weekly round up http://blog.zenfolio.com/blog/2014/8/friday-foto-favorites-8-1 Fri, 01 Aug 2014 16:00:00 GMT
Refresh Your Living Room—25% off Canvas Wraps http://blog.zenfolio.com/blog/2014/7/refresh-your-living-room-25-off-canvas-wraps Come home to a refreshed living room and save 25% on canvas wraps, July 31 through August 6 at 11:59 p.m. PDT.

As always, no coupon code is necessary to get the discount. Start shopping—this sale ends August 6!

Important Details Regarding the Sale:

  • This sale will be effective from 07/31/2014 at 12:01 a.m. PDT until 08/06/2014 at 11:59 p.m. PDT and cannot be extended to orders placed before or after this time frame.
  • This discount cannot be combined with other promotions.
  • The discount is applicable on canvas wraps only.
  • For photographers placing orders from edit view, the promotion requires no coupon code.
  • The discount applies to base lab prices and will be reflected in the shopping cart only for orders placed from Edit View.
  • This Zenfolio promotion does not change any price lists that the photographer has created, and the discount will only be visible to photographers while logged in. Customers’ orders will not show a price discount. The discounted prices will be reflected as giving photographers a higher profit for each order.  
  • If you are looking to pass this sale on to your clients, please read our Sales FAQ.
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(ZenBlog) Mpix NuShots Nulab OVI One Vision Imaging Photobox Zenfolio coupon discount galleries marketing photo photographer photography portfolio printing professional professional photographer professional photography promotion sale selling http://blog.zenfolio.com/blog/2014/7/refresh-your-living-room-25-off-canvas-wraps Thu, 31 Jul 2014 14:33:45 GMT
Product Spotlight: Manfrotto 190XPRO3 Tripod Kit with 3-Way Head http://blog.zenfolio.com/blog/2014/7/product-spotlight-manfrotto-190xpro3-tripod-kit-with-3-way-head

 

As a commercial photographer, I shoot a lot of product and food images. Often I am asked to work with only available light, so the use of a tripod is essential. I always bring my trusty Manfrotto tripod to every one of these shoots. I have been using an older Manfrotto tripod for almost 10 years now, and it has never failed me. So when I got the opportunity to try the new Manfrotto 190XPRO3 tripod kit, I jumped at the chance.

The first thing I noticed was how much lighter the 190XPRO3 is. I do a lot of shooting on location, so a lighter load to haul around is worth a lot to me. In terms of setting up and adjusting the legs and levers, I was happy to find that the construction is very similar to my older tripod. This allowed me to easily adjust as needed while looking through the viewfinder because everything was located where I remembered it to be.

I am lucky to live on the coast of California, and my first instinct when trying the new 190XPRO3 kit was to take it to the ocean and attempt some long exposure shots. I got up well before dawn and headed to the shoreline to get set up. It was still relatively dark when I arrived, so I was very glad to have the familiarity of working with Manfrotto tripods in the past. I had an assistant on hand to hold a flashlight, but I didn’t really end up needing this, as the setup was quick and easy.

The surface I was shooting on was uneven rock, so I was glad to have the built-in level to make sure my horizon line wouldn’t be skewed. I used a cable release to make sure that I didn’t have any camera shake, and I covered the viewfinder with my hand during each exposure to make sure I didn’t have any light leaking in that way.

I tried a few different exposures to get the effect I wanted with the water blurring as waved rushed over the rocks. The morning I headed out we had a lot of morning fog rolling in, so I went for a somewhat gloomy and ethereal look with the horizon fading into the sky. The shots you see below were captured with a one-second exposure at f22. I was using my 70-200mm lens to zoom in to the water as the tide was all the way out and far from the shore at this time of day.

When I first received the kit I was thrilled to see that it included a horizontal mechanism, which my older tripod does not have. I was dying to try that out, so my next step was to set up a couple of overhead still life shots. It took me a few minutes to figure out how to switch the center column to the horizontal position (I stubbornly don’t like reading instruction guides), but once I figured it out it was a cinch to switch back and forth.

I really liked using the center column as a horizontal arm since it gives a lot more freedom with composition. In the past I have used a C-stand to set up shots like this, and the 190XPRO3 was infinitely faster and easier to get into position. The shots below were done with natural light and a wider aperture. I wanted the jewelry to be in sharp focus with the background slightly out of focus. Using a piece of glass to support the jewelry, I experimented with different surfaces and objects in the background until I got the look I wanted. The photo below of the gold and copper bracelets was shot at f4, and the shots with the flowers and gunmetal bracelet were done at f1.8. For both shots I used an 85mm lens.  

The last test I did was really just for fun. It has been a while since I played with shooting objects in motion, and I was inspired to create some fresh and playful food images. I am always building my stock portfolio, and this time of year there are a lot of fresh fruits and vegetables available to experiment with.

I set up a small fish tank with a black background behind it. I filled three-fourths of the fish tank with water and set up the camera on the 190XPRO3 to be level with the tank, just below the waterline. From there I tossed my colorful subjects into the water and did my best to fire the camera and lights at the right moment. After a few frames I realized that I needed help and talked a friend into assisting me with tossing the fruit. For images like this, capturing the subject at just the right moment takes a lot of trial and error, and it was much easier with an assistant. It is worth noting that with water splashing around I positioned the camera a ways back from the fish tank and used a 70-200mm lens.

All in all I was very impressed with the Manfrotto 190XPRO3 tripod kit and will definitely be using it on a regular basis. Like my older tripod from Manfrotto, I know that this piece of gear will last and be at my side for many years to come.

Laura Tillinghast started making art at a young age, discovering photography as her true passion in college. From that point on she has never put her camera down. Shooting primarily advertising and editorial content, you never know what you will find in front of her lens. Also an educator, Laura teaches a series of popular photo workshops that focus on the fundamentals of lighting. Check out her online portfolio here: http://lauratillinghast.com/

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(ZenBlog) 190 aluminium 3-section tripod 3-way head Bogen Laura Tillinghast Manfrotto Product Spotlight Zenfolio galleries marketing photo photographer photography portfolio professional professional photographer professional photography selling tripod tripod kit http://blog.zenfolio.com/blog/2014/7/product-spotlight-manfrotto-190xpro3-tripod-kit-with-3-way-head Mon, 28 Jul 2014 16:00:00 GMT
Save 25% on All MpixPro Prints http://blog.zenfolio.com/blog/2014/7/save-25-on-all-mpixpro-prints

Starting today, save 25% on all MpixPro prints, from wallets to wide prints, and everything in between. Turn your images into high-quality prints that you can frame or give to loved ones.

As always, no coupon code is necessary when you order with your Zenfolio account. But hurry, this sale ends July 30 at 11:59 p.m. PDT, so be sure to place your orders today.

 

 

Not a Zenfolio user yet?

 

 

Important Details Regarding the Sale:

  • This sale will be effective from 7/26/2014 2:30 p.m. PDT until 7/30/2014 11:59 p.m. PDT and cannot be extended to orders placed before or after this time frame.
  • This discount cannot be combined with other promotions.
  • The discount is only applicable on MpixPro prints.
  • The discount is only applicable to orders with destination addresses in the United States and Canada.
  • For photographers placing orders from Edit View, the promotion requires no coupon code.
  • The discount applies to base lab prices and will be reflected in the shopping cart only for orders placed from Edit View.
  • This Zenfolio promotion does not change any price lists that the photographer has created, and the discount will only be visible to photographers while logged in. Customers’ orders will not show a price discount. The discounted prices will be reflected as giving photographers a higher profit for each order.  
  • If you are looking to pass this sale on to your clients, please read our Sales FAQ.
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(ZenBlog) MpixPro Zenfolio coupon discount galleries marketing photo photographer photography portfolio printing prints professional professional photographer professional photography promotion sale save 25% selling http://blog.zenfolio.com/blog/2014/7/save-25-on-all-mpixpro-prints Sat, 26 Jul 2014 21:05:48 GMT