ZenBlog: Blog http://blog.zenfolio.com/blog en-us (C) ZenBlog (ZenBlog) Thu, 19 Apr 2018 19:36:00 GMT Thu, 19 Apr 2018 19:36:00 GMT Sell 5 Tough Phone Cases and Profit $100+ http://blog.zenfolio.com/blog/2018/4/sell-5-tough-phone-cases-and-profit-100 Low-price-selling-product-phone-case-photographer-USLow-price-selling-product-phone-case-photographer-US

Base Lab Price Decrease: All Tough Cases, Now $25

Same great phone cases, new lower (base) price!

In an effort to help increase your profit margins, all iPhone and Galaxy tough phone cases (regular and plus sizes) have been reduced to $25. They are the same great cases, but at a lower base lab price. Cha-ching! But wait—there’s more! Galaxy S9 Tough Cases are now available for you to offer to your clients, too. After all, most everyone has a phone case. Why not use it to feature a fabulous photo?

If you already have these phone cases in your price lists, you will now make up to $9 more on every case you sell without lifting a finger.

Not selling phone cases yet? It's easy! Add them to your price list with just a few clicks. Add your markups and assign your price list to your shoppable gallery.

We recommend you mark up these phone cases 60% to 80% above the base lab price, for a client price of $40-45. And, viola! For every phone case you sell, your profit will be $20-$25. Sell five or more and you’ve just profited over $100.
 
Mother’s Day is just around the corner, so there’s no better time to add these and other photo gifts to your price list and send them off to clients. The shipping deadline for Mother’s Day is May 1, so add them today!

 

 

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(ZenBlog) http://blog.zenfolio.com/blog/2018/4/sell-5-tough-phone-cases-and-profit-100 Fri, 20 Apr 2018 21:00:00 GMT
Picture More Sales with Green Screen http://blog.zenfolio.com/blog/2018/3/picture-more-sales-with-green-screen Green-screen-BannerGreen-screen-Banner

Give your clients more choices and they’ll find more reasons to buy. With an Advanced or High-Volume plan, you can use Green Screen to allow your clients to pick their ideal background after the photos have been taken. Whether your client is buying a premium background, or the same pose with two different backgrounds, more options mean more sales.

 

How can Green Screen increase your sales?

  1. Offer a selection of backgrounds for free and others for a small fee.

  2. Let your clients know that you offer this service, so they can buy more of the photos they love.

  3. Unlock a la cart items with the purchase of a different background for the same pose.

  4. If you offer multiple poses, suggest clients purchase each pose with a different background.

  5. Announce new backgrounds with a promotional discount to encourage reorders for occasions and holiday gifting.

 

Here’s how to set it up

  1. The Cutout - The cutout is an image that is photographed in front of a green background. You’ll then digitally remove the green background to make the cutout remnant.  Save each image as a .png file and upload it to your Zenfolio account.

 

Uploading cutouts is as easy as uploading photos. Simply select the cutouts you want to upload and then check the box “Apply as Cutouts.”  This will specify that all .png files that are part of the upload will be designated as cutouts.
 

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  1. The Background. The background will be applied behind the cutout.

 

Zenfolio provides five default backgrounds that you can offer to your clients. You can also upload your own backgrounds for your clients to choose from. You can offer all backgrounds free of charge, or keep most free but select a few “premium” backgrounds and offer them at a small fee (our recommendation).

 

five default backgroundsfive default backgrounds

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Seamless integration with our e-commerce

The client buying experience is simple. Your clients view their photos and select their background(s). If you are charging for some backgrounds, there’s no need to add the cost to your price list. Your client will see the fee as soon as they apply it to their photo. Next, your clients select their packages, add-on items, or a la carte products, and add them to the shopping cart for checkout.

 

Learn more about Green Screen in this support article.

 

This feature is available in all countries in English only.

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(ZenBlog) dance photography green screen marketing school photography selling sports photography zenfolio http://blog.zenfolio.com/blog/2018/3/picture-more-sales-with-green-screen Mon, 26 Mar 2018 19:46:17 GMT
Zenfolio wins Best Photo Website Provider award once again! http://blog.zenfolio.com/blog/2018/3/zenfolio-wins-best-photo-website-provider-award-once-again We are thrilled to announce that Zenfolio has picked up Best Photo Website Provider in the Photography News Gear of the Year awards — for the fourth year running!

Photography News is part of Bright Publishing, one of the largest publication houses in the UK, with a monthly readership of 50,000 passionate photographers. Each year the readership votes on their favorite products and services in an independent voting process, proving that Zenfolio is the go-to service for professional photographers year after year. 

Arnaud Collin (Zenfolio CEO) being presented with the award by William Cheung (Editor: Photography News)

We collected the award at this year's Photography Show (above) where we were also proud to be presenting the Super Stage, hosting some legends of the photography world who shared their expertise and stories. 

It's an honor to be recognized and know we're providing an easy-to-use service that helps photographers showcase and sell their work beautifully, freeing up time for them to shoot great photos and run a successful online photography business. 

We had a great time at The Photography Show and are already looking forward to next year! Here are a few pictures from the show.

We hope to see you there next year!

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(ZenBlog) award awards bright publishing photography photography news photography show professional professional photography the photography show uk website websites zenfolio http://blog.zenfolio.com/blog/2018/3/zenfolio-wins-best-photo-website-provider-award-once-again Mon, 26 Mar 2018 18:12:22 GMT
Image Downloading: More Options. More Convenience. http://blog.zenfolio.com/blog/2018/3/image-downloading-more-options-more-convenience AMD2-blog-bannerAMD2-blog-banner

Back in October, we announced a time-saving way for your clients to download large numbers of photos from your website. Instead of waiting for large files to process, the system bundled all the photos together into a Zip file. When the Zip file was ready, your clients received a download link via email.

While this option works for many clients, some of you let us know that you missed a more immediate download experience. So, with you and your clients in mind, we have updated our image-download process.

If your client is downloading two images or more, the system will place the images into a Zip file(s). A dialogue box will appear, giving your clients two options. They can either download each Zip file immediately by clicking the link, or request that the system send them an email with the Zip files that they can download at their convenience. Emails typically arrive in just a few minutes, and this option allows your clients to continue navigating your site while the system bundles the photos in the background.

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If your clients are downloading only one image, the download will happen immediately. The system will not prompt your client to enter their email address to deliver the images at a later time.

This support article provides more information about the new download process.

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(ZenBlog) downloading downloading how to downloading multiple images downloading multiple photos downloading photos downloading photos from gallery downloading photos from photographer's website downloading two or more photos photo downloading http://blog.zenfolio.com/blog/2018/3/image-downloading-more-options-more-convenience Mon, 19 Mar 2018 15:38:31 GMT
5 Business Tips for Travel and Destination Wedding Photography http://blog.zenfolio.com/blog/2018/3/5-business-tips-for-destination-wedding-photographers  

 

5-tips-blog-header5-tips-blog-header

by Laura Grier

 

The most important part about being able to do your job while traveling the globe is to make sure you have everything you need, because if your camera runs out of battery on the high plains of the Serengeti, you will be up a creek without a paddle. I find that I don’t need much gear to create most natural light shots, but I do recommend having a few portable lighting and gear options on hand just in case. This article offers five useful tips on packing gear and how to be prepared when you find yourself in a foreign country where you don’t speak the language.

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Pack Light and Bring All of Your Gear in a Carry on

 

I can’t stress how important it is to never check any of your photo gear when you travel on a plane. Your bags can easily be misplaced, stolen, or handled roughly. If you end up needing to sprint to make your connection, having everything in a compact bag is super important. I love Lowepro bags. I usually have a roller bag that is small enough to be a carry on and fits my laptop, two cameras, four lenses, two flashes, and all of my cords. Sitting on top of that I have another backpack or smaller travel photo bag with portable lighting and adaptors in it. I use one bag while hiking and shooting, and the other bag is mainly for transport on planes. The other important reason to keep your gear in a compact carry on is that going through customs with a ton of camera and lighting equipment can incur extra fees and hassle. Less is better when you are going through security.

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Back Up Your Work Twice

 

I back things up in more than one place while I am traveling and keep back ups in two different places at least. I also bring two of everything in case something gets damaged or lost. When I am shooting I always back up my cards to my laptop, as well as a portable, shock-resistant, water-resistant hard drive (LaCie Rugged Mini Hard Drive) that doesn’t need to be plugged in to power, and also also online on Zenfolio (if the Internet is decent enough). I also take it a step further and keep the hard drive somewhere different than my photo equipment—in case that bag ever gets stolen, the photos still exist there and online.

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Always Have Power

 

It is crazy how much every facet of our lives depends on having power, Internet, and charged devices. My business ceases completely if my cell phone or camera dies, so making sure you have power and extra backup power is paramount on a destination shoot. Always bring a charged, portable cell phone battery bank to make sure your phone is ready to capture photos and video clips for social media stories throughout your travels. I usually shoot 10-second, vertical videos of what I am doing throughout the day in addition to photos, and then when I am sitting somewhere later on with good Internet connection, I upload the story all at once. I usually don’t have the time as I am working to be tagging and uploading stories to my social media. Most of the time the places I travel to don’t have great Internet, so once you are back in your hotel or at a restaurant waiting for your lunch, you can post your social media stories in a relaxed setting.

 

I also love the editing app Snapseed, which has changed the way I post to social media. Now that I have the capability to edit my cell phone photos with similar saturation and style to the professional images from my Canon 5D Mark IV, I am not afraid to post to social media straight from my cell phone. It is important to make sure the work you are putting out is consistent, so always make sure you are editing your photos with a similar style no matter what medium you are using.

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Bring Portable, Battery-Powered, Waterproof Lighting and Gear

 

I am not an underwater photographer, but I can’t tell you how many times I have found myself waist deep in the ocean shooting surrounded by boats, sharks, stingrays… you name it. Other times I have found myself hiking through a river or waterfall in a jungle to get to a location, or it starts pouring rain, or I suddenly have to shoot in a cave. In all of these scenarios, I have had to bring portable, waterproof gear. My go-to camera in these scenarios is a GoPro HERO5 with both underwater casings and the underwater dome that allows you to shoot with clarity simultaneously in the air and underwater. Also, having selfie sticks and other adaptors can really supplement your shoots in a jam. Having a waterproof bib or jacket for your lenses, bag and camera are a must—stash them in your backpack.

 

I also love my Stella 2000 portable light that is waterproof to a depth of 100 meters and can withstand repeated 1 meter drops on concrete. On full strength it’s battery power can last for almost an hour and fits in the palm of my hand.

 

Finally, I always have two Canon 600 flashes with me and a small Canon Speedlite Transmitter that can slave or trigger the flashes off camera. I have a Rapid Box Octa Softbox that is lightweight, can fold up, and can attach to any Canon flash and create and instant battery-powered, studio softbox on location that can fit in a small pouch. Couple this with a MeFOTO GlobeTrotter travel-sized lightweight tripod, and you can “Transformers-style” convert it into a monopod or an extender stick to hold your softbox light. All of this fits into a backpack and can create on the fly studio lighting in the most unforgiving, remote places on Earth!

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Speak the Language

 

Make sure you have Google Translate and WhatsApp on your phone. I cannot tell you how many times Google Translate has saved my life while traveling or on photo shoots to communicate with models, get things ordered or delivered, book guides and activities, or just to understand signs and what you are ordering on a menu. Make sure you download the languages you will need when you have Wi-Fi, because you always seem to need translations the most in places where there is zero Wi-Fi. Over the past few years, Google Translate has become so advanced that not only can you scan a sign or take a photo of something and instantly translate the words into any language, but you can also record or speak into the phone or even used good old-fashioned handwriting on the screen of your phone to get instant visual and audio translations! Also, everyone uses WhatsApp to send photos and videos without compression, call, text or video message anywhere in the world for free. You can also use it to book excursions in most places. So chat away all you want in any language you want via WhatsApp and Google Translate and gain a ton of new friends!

 

 

 

 

 

 



 

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(ZenBlog) destination wedding photography laura grier travel photography zenfolio http://blog.zenfolio.com/blog/2018/3/5-business-tips-for-destination-wedding-photographers Mon, 12 Mar 2018 16:01:00 GMT
Increase Sales with Our Effortless Album Design Service http://blog.zenfolio.com/blog/2018/2/increase-your-sales-with-our-effortless-album-design-service Zook-PreCovers-Open-book_EmailZook-PreCovers-Open-book_Email

Do you want to offer your clients beautiful photo albums but don't have the time to make them? Are you making albums but can't keep up with the demand? Consider using Zenfolio’s Album Design Service.

Instead of you going through the page-by-page process of creating an album, our professional designers work directly with your clients, on your behalf, through the entire process—from selecting images, to page design, all the way to the product fulfillment. It’s free to enroll. You simply enable the service through the Selling section of your Dashboard.

 

Benefits

  • Ordering made easy: We select the photos and professionally design the album for you and your client.

  • Client satisfaction: Your client reviews and has final approval of photos and designs.

  • Options for every budget: Your clients can choose either a Premium Album or a budget-friendly Value Album that start as low as $100 plus a $50 design fee. Both offer stunning, keepsake quality.  

  • More referrals. When your client shows their album to friends and family, it helps promote your brand and photography business.

  • Photographer commission: You’ll receive 20% commission on every shipped order!

 

Simple Setup

After you have enrolled into the FREE service, your clients won’t see the Album Design Service in their galleries until you have taken the following steps.

  1. Create the gallery for your clients with at least 40 print-ready images.

  2. Assign a price list to the gallery—it’s not necessary to add any specific products to the price list to use the Album Design Service.

From there, be sure to contact your clients and let them know that their images are ready to be viewed in their gallery. To start an album order, they can click on the Buy button and choose Album Design Service. We handle the rest, and you’ll get 20% commission when your client places an order.

 

Learn more about the client experience in this Support article.

 

Control Your Pricing -- Sell as Self-Fulfilled

If you would rather be involved in the process, you can still use the service to make albums for your clients and control the pricing. Simply pay the $50 design fee, choose the photos, review and approve the layout created by our designers, and pay for the final order. Once the album is ordered, you can sell it to your client as a self-fulfilled item at your desired price.

Save on a Sample Album!

The best way to sell an album is to show an album. With wedding season and graduation coming up, make sure you have a physical sample album to show your clients during your in-person consultation or client viewing session. You can receive 50% off your first sample album order, and collect a 20% commission on the order!

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(ZenBlog) album design album design service albums product updates sample albums wedding albums http://blog.zenfolio.com/blog/2018/2/increase-your-sales-with-our-effortless-album-design-service Fri, 02 Feb 2018 20:18:56 GMT
4 SEO Mistakes Photographers Make http://blog.zenfolio.com/blog/2018/1/4-seo-mistakes-photographers-make SEO Errors (Header)SEO Errors (Header)

by Taylor McGregor

 

Are you wanting to attract new visitors and clients to your website? It can be tough to navigate the world of search engine optimization (SEO), but we’re here to help. Here, we cover the four SEO mistakes that photographers make so that you can avoid them.

 

1. Relying Solely on Images

 

While it’s important to have Search turned on for your images to help ensure they show up in Google Image search, it’s just as important to add text to your pages. Search engines like Google and Bring prioritize text—the more text they have to crawl and cache, the better your site tends to do in rankings for their preferred keywords.

 

Be sure to add metadata information like titles, descriptions, keywords and alt text. Be as descriptive about each of your images as you can. Read our help guide to learn more about updating your photo and gallery details.

 

In order for information like the titles, descriptions and keywords to get catalogued by search engines, you need to make sure your gallery and photo pages are set to display this information publicly. If the text is hidden, then it will not be visible to search engines.

 

If you do not want to make any text visible, we recommend at least providing information in the Alt Text box. This will not be visible to your visitors but can be read by screen readers (assistive programs for the visually impaired) and search engines.

 

2. Not Using Unique Keywords and Phrases

 

When adding text and keywords to your site, don’t use common phrases like “Wedding Photography” or “Landscape Photographer,” otherwise you’ll be competing against many larger, established brands.

 

Instead, choose a less common search term that is more specific to your photography business like “Denver Wedding Photographer” or “Santa Cruz Landscape Photographer.” Focusing on phrases that include your specialty as well as your region can boost your chances of being found in searches.

 

For example, most prospective wedding clients are not going to type “Wedding Photographers” but rather are more likely to type “[X Area] Wedding Photographers” or “Wedding Photographers in [X Area]” to filter their results. A client in England most likely isn’t going to want to see results for photographers in Canada. Select keywords that the clients you’re trying to attract are most likely to use in their search.

 

If you need guidance on how to form an SEO strategy based on specific keywords, we recommend talking with a SEO consultant or service for more assistance. Feel free to check out RAWSEO, a SEO consultant that has a very good understanding of Zenfolio SEO tools.


 

3. Not Regularly Producing Content

 

Sites that are constantly producing content tend to rank higher, so the more content you add (such as images, videos and blog posts) the more available information Google has to crawl. One of the best ways to keep your site updated is by blogging. This is a great way to share your images as well as add additional text.

 

Blogs can be especially great for studio photographers, who may be adding a lot of images to their site but keeping them restricted to just clients. In addition to updating your public portfolio, a blog is one way to highlight recent shoots that can be shared publicly.

 

Another advantage of having a blog is that it can showcase your specialty and professional knowledge. Need help getting started with a blog? Here are some resources on getting your blog set up and creating your first blog post:

 

• How to blog—creating a new blog post in Zenfolio (video)

• Configuring your Blog Presentation (Help Guide article)

 

We also recommend checking out our post on the Best Blog Tips & Practices.

 

4. Not Marketing Your Work

 

Using the SEO tools provided by Zenfolio is a great way to maximize your search engine rankings, but it does not catapult your site straight to the top overnight. You also need to market your work.

 

Here are some recommendations on how to market your site and increase traffic flow to your site.

 

  • Get Listed. If you’re a studio or an event photographer, it have your website (or company) included in listings like Photographer Central, Yelp, Wedding Wire, etc.

 

 

 

  • Be Enticing. Give people an incentive to visit your site! Sales, coupons, contests and raffles are fantastic tools to draw people into your site. You can also send out gallery invites and marketing emails to help market your site and keep people up to date on the latest. Our video on Advertising for the Holidays provides helpful suggestions and resources on how to communicate sales on your site using banners and coupons.

 

Effective SEO can really boost your business. By following this advice on what to do and what not to do, you’ll be taking the right steps to draw more people to your site.

 

Taylor_McGregor_About_PhotoTaylor_McGregor_About_Photo

Taylor McGregor, a native of Silicon Valley, is a customer service representative at Zenfolio. She has a BFA in photography and graphic design. Her passions are photography, the great outdoors and racking up frequent flier miles.

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(ZenBlog) marketing photography search engine optimization selling seo taylor mcgregor zenfolio http://blog.zenfolio.com/blog/2018/1/4-seo-mistakes-photographers-make Mon, 22 Jan 2018 20:15:32 GMT
Video: How to Sell Your Photos Online http://blog.zenfolio.com/blog/2017/11/its-easy-to-sell-your-photos-online-this-video-shows-you-how How-to-sell_Video-headerHow-to-sell_Video-header

Have you set up your shop and created a price list in your Zenfolio account? This short video shows you how to easily create a price list and more in a few minutes.

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(ZenBlog) photographer photography professional photographer professional photography selling selling photos zenfolio http://blog.zenfolio.com/blog/2017/11/its-easy-to-sell-your-photos-online-this-video-shows-you-how Wed, 22 Nov 2017 20:07:03 GMT
Holiday 2017 Shipping Deadlines http://blog.zenfolio.com/blog/2017/11/holiday-2017-shipping-deadlines Holiday-Shipping-Deadlines_BLOG HEADERHoliday-Shipping-Deadlines_BLOG HEADER

The busy shopping and shipping season is here! Following are a few tips and a list of shipping deadlines from our lab partners to help ensure timely delivery of your clients’ photos and gifts.

 

Requesting Changes and Cancellations

Our partner labs work extra hard during the holiday season—often printing, packaging, and shipping an order the same day it’s placed. This means that any request for changes needs to be sent within minutes of placing an order or it might not be caught in time.

 

Approving Orders

Although enabling “Pending Order Approval” in your price list allows you to review orders and make changes before the orders are sent for printing, it also delays sending the orders to the lab. Orders are not submitted for printing until you approve them, so we suggest reviewing and approving all orders as quickly as possible.

 

Shipping Deadlines

For your convenience, we’ve gathered a list of recommended deadline dates for each of our integrated vendors; most based on arriving before December 25th. Please keep in mind that orders must be placed and approved before the cutoff dates to be delivered in time for the holidays.

 

US Labs

Millers logoMillers logo mpixpro logompixpro logo mpix logompix logo

Mpix, a division of Miller’s Professional Imaging, delivers professional quality prints using only the best materials and packaging. MpixPro offers a variety of high-end products such as photo books, canvas gallery wraps, metal prints, and calendars. To add an elegant touch to your clients’ holiday orders, we recommend choosing MpixPro’s Boutique Packaging shipping method (available for Premium Business and Advanced users only).

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Ordering past the Dec 8th deadline?

*IMPORTANT NOTICE* Need this order before December 25th? If so, we strongly encourage you to select Priority shipping. Priority shipping uses UPS for quick delivery and simple order tracking to offer peace of mind that your order will arrive in time for the holidays. It is not uncommon for Standard shipping to experience longer delivery times during the holiday season, sometimes up to 10 additional business days.

 

Ordering past the Dec 12th deadline?

*IMPORTANT NOTICE* Need this order before December 25th? If so, we strongly encourage you to select Overnight shipping. Overnight shipping uses UPS for quick delivery and simple order tracking to offer peace of mind that your order will arrive in time for the holidays.

 

Zenfolio Album Design Service offers high-quality, custom designed albums for your clients without the hard work. We work directly with your clients on your behalf and you receive a commission on each order.

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The cut off for holiday orders is November 27th. All orders will need to be submitted to production no later than 11:59 PST on 11/27.
 

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Zenfolio Photo Products US delivers the highest-quality photo merchandising in partnership with vendors in the US who deliver the latest imaging and transfer technologies on a variety of surfaces such as T-shirts, mugs, and key chains.

 

Zenfolio Phone CasesZenfolio Phone Cases


fotoflot logofotoflot logo

fotoflōt products are an elegant way to display photos without frames. Your clients are sure to be impressed by the innovative magnetic mounting system, which allows you to avoid glare and enables you to swap photos in seconds.  

Shipping via USPS Priority within the USA is included in product prices.


 

Canadian Labs

PiktoPikto

Pikto is the premier Canadian lab. It sources the best papers, inks, and printers to meet every photographer's high expectations. Pikto offers a wide variety of products, including photo prints, Giclée prints, canvas wraps, and plexi face mounts.

 

 

European Labs

PictoPicto

Picto (France) After 65 years of enthusiasm and a close bond with creators and photographers, Picto is known for its experience, built on know-how passed down from generation to generation. This gives the company a certain advantage, particularly among photographers, galleries, museums and collectors.

 

  • We recommend placing orders 10 days before the delivery date (for a delivery in France).

  • As Dec. 24th is a Sunday, the last delivery day before Christmas is Friday Dec. 22nd.

  • The deadline to ensure on-time delivery is Dec. 12th.
     

OVIOVI

One Vision Imaging, one of the largest professional labs in the UK, provides professional photographers with the highest standards of processing and finishing.

 

Zenfolio EuropeZenfolio Europe

Zenfolio Photo Products Europe delivers the highest quality photo merchandising in partnership with state of the art labs who deliver beautiful prints as well as the latest imaging and transfer technologies on a variety of surfaces including acrylic, canvas, and metals.

 

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Australian Labs

nulabnulab nushotsnushots

Nulab and NuShots offer Australia and New Zealand customers with high-quality prints, canvas wraps, wall clings, and acrylic prints.

 

 

  • Nulab Group will be closed Friday 22/12/2017 at 12pm and re-open at 8:30am on Monday, January 8, 2018.

  • Please plan accordingly for peak Holiday courier schedules and allow for plenty of time for parcel delivery.

  • Last recommended ship day for interstate and New Zealand clients is Wednesday 20/12/2017

  • Last recommended ship day for Victoria clients is Thursday 21/12/2015

  • Local pick-ups can be made until 12pm Friday 22/12/2017

  • The above dates are to be used as guides for ordering specific products & services.

  • Orders must be received by 12pm (midday) on the day listed. If your order requires retouching please allow three extra days.

  • Please note Nulab will continue to take your orders submitted via the internet during the Holiday Season. Orders will be printed on a first come – first serve basis once the lab re-opens.
     

 

*Please note that not all labs are available in all markets and at all plan levels.

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(ZenBlog) holiday shipping deadlines photographer photography selling shipping deadlines zenfolio http://blog.zenfolio.com/blog/2017/11/holiday-2017-shipping-deadlines Fri, 17 Nov 2017 17:10:37 GMT
Tips to Sleigh the Season http://blog.zenfolio.com/blog/2017/11/tips-to-sleigh-the-season Holiday-Prep-Checklist-headerHoliday-Prep-Checklist-header

The holiday season is the best time of year to boost your business. With a little preplanning you can take advantage of the many products and services that Zenfolio has to offer—so that you can stress less and profit more.

 

✓ Rerelease Expired Galleries

Making your clients’ photos available again allows you to suggest photo products as holiday gifts. Once you’ve rereleased an expired gallery, send a gallery invitation via email to alert your clients. If their gallery will only be available during the holidays, use the built-in expiring galleries feature to communicate a sense of urgency to clients so that they place their orders in time for holiday delivery.

 

✓ Add Templated Products to Your Price Lists

Almost any photo session you had during the year has the potential to become a holiday gift. Ensure that your clients can order photo gifts from you and not someplace else by adding popular holiday items to your price lists. These items include holiday cards, calendars, photo books, and cell phone cases, as well as home decor items such as gallery wraps and aluminum prints. Additionally, small items like key chains, coasters, and playing cards make memorable stocking stuffers.

 

✓ Offer Product and Print Discounts

Black Friday and Cyber Monday are the two biggest shopping events of the year. With Zenfolio’s built-in coupon feature, you can offer a percentage-off or dollars-off sale on orders placed during a specific time frame—make sure the offer end date allows your clients enough time to get their orders in for holiday delivery. Don't forget to set an order minimum and make sure that your price list markup can sustain the discount you're offering. Coupons are easy to create, and with a gallery invitation you can email your clients about the sale directly from your website. ​​Consider sending a reminder email the day before the coupon expires. The time pressure may bring in additional orders.

You can also provide your loyal clients with gift certificate that they can use to pay for photos and products sold through your site.

 

✓ Remind Clients About Shipping Deadlines

A friendly reminder email, sent at least a week before the deadline for standard shipping, ensures your clients know your deadlines for placing orders, and it can help drive additional sales. Shipping deadlines for all Zenfolio partner labs are listed for easy reference.

 

✓  Promote Sales with a Promotional Header and Banner

Custom headers and gallery banners are great ways to promote a sale, highlight a product, and remind your visitors to buy during the holiday shopping season.

When you run a promotion, you can use your website header to display the sale information. The size of the graphic depends on your page layout, but we've found a graphic that measures 1550 pixels wide x 240 pixels tall works well on most sites. A custom header is added in Customize Website view.

 

body copy imagebody copy image
 

A custom banner can appear on your homepage, group or gallery pages. This graphic will be displayed below your website header and can be between 200 to 800 pixels in height. Your banner can be added under the Page Elements tab in options in Customize Website view.

 

✓ Free Marketing Program

If you have a Pro or Advanced account, you can take advantage of Zenfolio’s Free Marketing program to  help you drive sales during special occasions and holidays. When you enroll in a free campaign, we do all the work for you to encourage your clients to purchase prints and product fom your galleries. We create a coupon code in your account and manage the email communications to your clients on your behalf as though you were sending the promotions yourself. To help you promote the sale, we also create social media graphics that you can instantly share on your Facebook, Twitter, Instagram, and Pinterest accounts.

Our 2017 holiday program is quickly coming to a close, but you have until November 17 to enroll in the last Holiday Wrap Up campaign. Enrolling in this campaign will also auto-enroll you in the 2018 campaigns.


Wishing you a wonderful holiday season!

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(ZenBlog) holiday planning photographer photography professional photographer professional photography selling zenfolio http://blog.zenfolio.com/blog/2017/11/tips-to-sleigh-the-season Fri, 17 Nov 2017 15:59:16 GMT
The Lowdown on Photo Downloading http://blog.zenfolio.com/blog/2017/10/the-lowdown-on-photo-downloading Downloader-640x300Downloader-640x300

If you allow visitors and clients to download photos from your Zenfolio site, then we’ve got some great news. We’ve improved the way your clients download large numbers of photos, all at once, from your website.

 

When downloading multiple photos, they will be bundled together into one Zip file. When the download is ready, your client will receive an email with the link (or links) through which the images can be downloaded. Because of this, the system now requests an email address when the client initiates a download from your site for multiple photos. The email address is used only for sending them the requested images, and not for any other purposes.

 

With this improved process, your clients don’t need to wait by their computers during the download. This change is great for clients with slow or erratic internet connections and assures they receive their downloads with fewer chances of errors and failures.

 

These changes apply to multi-image downloads only— single image downloads are not changing. The improved download process currently applies to gallery downloads, and will be implemented for digital order downloads by the end of October.

 

This support article provides more information about the new download process.

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(ZenBlog) download photos photographer photography professional photographer professional photography zenfolio http://blog.zenfolio.com/blog/2017/10/the-lowdown-on-photo-downloading Tue, 03 Oct 2017 19:04:10 GMT
NEW iPhone 8 Cases! Available Now http://blog.zenfolio.com/blog/2017/9/new-iphone-8-cases-available-now featurefeature

If you're a photographer in the US or Europe, iPhone 8 and 8 Plus phone cases are available to purchase from your Zenfolio account. Our high-quality, lifetime-guaranteed phone cases offer premium protection and are customizable, so you and your clients can personalize them with your favorite photos.

There are two different styles available for the iPhone 8 models—Folio and ToughCase—and all cases are made using the highest quality materials, inks, coatings, and decoration processes available. Backed by a lifetime warranty, these cases are created using processes that embed inks underneath coatings so they last longer, resist scratches, and don’t fade or rub off easily. A three-step quality control process ensures a consistently great product that you—and your clients—can show off to the world.

 

Folio Case

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This case offers an inspired way to express individuality while providing full-frontal screen protection and interior storage pockets. Decorated with high-resolution artwork that seamlessly covers both the front and back, the Folio becomes your clients’ personal art canvas. Printed artwork is not only high quality and sharp, it’s also clear-coated with a dual-layer satin finish that resists damage, scuffs, fading, and transfer of ink. A clear shell case protects the phone and attaches to the folio with an adhesive strip on the interior. This solution locks the phone in place, provides cover around the edges of the phone, and does so without leaving residue on the device.

 

Tough Case

 

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Vibrant hi-res imagery blends together with a clear, protective finish to prevent scratches, blurring, and fading. An interior layer helps protect devices against mild shocks and impacts to deliver a gorgeous and sturdy case that reflects your client’s style and personality.


Phone cases are big sellers, and with the holiday season right around the corner, now is the time to add cases to your price lists so they’re available for your clients to order as gifts for friends, family, or themselves.

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(ZenBlog) iphone 8 case iphone 8 plus case phone case selling zenfolio http://blog.zenfolio.com/blog/2017/9/new-iphone-8-cases-available-now Thu, 28 Sep 2017 16:08:00 GMT
8 Tips to Improve Your Sports Photography http://blog.zenfolio.com/blog/2017/9/8-tips-to-improve-your-sports-photography Tips for Sports Photographers (Header)Tips for Sports Photographers (Header)

By David Liam Kyle

 

Over the years I have photographed many professional sporting events. I’ve always enjoyed the opportunity to photograph high school sports, especially during the state tournaments. I love the emotion of the athletes, the ability to creatively change photo positions, and the potential to capture the drama of the sport. For these tips I will use high school sports as the middle ground, although they apply to all levels from tee-ball to professionals.

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"Failure to Prepare is Preparing to Fail"

This famous quote by John Wooden is one I try to follow in my life, especially in my profession. I have all my equipment packed and ready to go the night before an assignment. I review the shoot process as soon as I receive an assignment, and I prep all the proper gear as early as possible. I pack extra, fully charged NiCads, the correct lenses for the shoot, camera bodies, high speed Lexar cards, Gitzo Monopod and a chamois cloth. If you are photographing youth league or high school sports, make sure you have permission from event organizers ahead of time and know your restrictions in terms of photo positions. This way you will avoid any game time issues that may prohibit you from shooting.

 

The Importance of Positioning

Be smart and considerate when choosing where you shoot. I arrive early to an event to evaluate the lighting conditions and check for the best photographic positions. Generally, I want to work with the sun, not against it. I prefer nice side or frontal light, and I make sure I have clean, dark backgrounds. Try to avoid having signs, trees, parking lots, garbage cans, etc. in your background. Darker backgrounds and wide apertures make the athletes pop in the image. It is important that you try to find shooting positions where your viewing angle will not get blocked by officials or umpires. At the same time, be polite and make sure you do not block the view of spectators.

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Exposure: The Wider the Better
I always try to shoot wide open. That means setting and shooting with your aperture set at F2.8, F/4 or F5.6 depending on your lens. I usually shoot in Manual or Aperture Priority Mode at the widest setting possible. The bigger the aperture opening, the less depth of field you will have, isolating your subject from the background. The wide-open aperture will also let more light into your camera, creating a faster shutter speed. You usually need to have your shutter speed at least at 1/1000 of a second to stop the action. It is recommended to shoot at 1/2000 or faster to stop extremely fast action, such as a pitcher’s throwing motion or a swinging bat. Adjust the ISO in your camera to accomplish the correct shutter speed. For the best image quality, you want to keep your ISO as low as possible. Take a couple of test exposures to double-check this, because the dark background or bright white uniforms can trick your meter and overexpose your main subject. Know how your camera works and set it accordingly. I also use the Continuous Focus setting and one center focus point in my camera. This way your camera focusing system is not jumping around, and you have more control of what's in focus.  

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Know the Game
Be knowledgeable about all the sports you plan on photographing. Some photographers, after viewing my Cavaliers photos, ask me if I know the plays. The truth is, I usually have the plays down within the first few games of the season.  Pay attention to the game and anticipate what play may happen next. For example, during a baseball game, is the runner on first going to steal second? Is there a chance for a double play? Will there be a play at the plate? Could this be the game-winning hit? I have seen photographers miss photos because they were chatting with the person next to them. Anticipate! Once a play happens, you better be ready, because it will not happen again.

DLK Lexar Blog 003DLK Lexar Blog 003©DAVID LIAM KYLE 2015 - All Rights Reserved - www.DavidLiamKyle.com - kyleenterprises@gmail.com

Silhouette Images
Silhouette images are fun and easy to shoot, providing the sun is out and you have a clean background. I took this low angle silhouette by focusing on the first hurdle, then set my camera on the ground and composed the image. I employed manual exposure to expose for the sky, and used a 17mm lens at f/14 at 1/1000 to stop the action. Test some exposures ahead of time to get the desired effect.
DLK Lexar Blog 004DLK Lexar Blog 004©DAVID LIAM KYLE 2015 - All Rights Reserved - www.DavidLiamKyle.com - kyleenterprises@gmail.com

Not Just Action
When the play is over, don’t put your head down and look at your images. There are a lot of great sports images that are not action shots. Keep an eye out for something different or unusual. Look for images that tell a story and capture the drama and emotions of the game.

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David Liam Kyle Lexar 006David Liam Kyle Lexar 006©DAVID LIAM KYLE 2015 - All Rights Reserved - www.DavidLiamKyle.com - kyleenterprises@gmail.com

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Try a Different Angle
Try shooting from the stands for a higher view with a long lens. From the upper position you can get cleaner backgrounds and more artistic images. Obviously, this only works if you are shooting in a larger stadium with an unobstructed view.

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A Fan of the Pan

Another artistic way to capture amazing sports action is by panning. When photographing a moving athlete, the panning technique is achieved by keeping your main subject in the frame for the entire time of the exposure. The slower your shutter speed, the more unusual and interesting the effect. Pre-focus on the runner’s lane and start following your subject before you press the shutter release button. I generally tuck my elbows into my chest and turn at my waist, following my main subject as I press the shutter release button.  Follow the runner all the way through, and do not jerk or stop your camera as you are shooting. Don't be afraid to use your motor drive if you have one. Generally, the faster your subject, the faster your shutter speed should be. This technique will take some practice and some experimenting with different shutter speeds to get your desired image.

DLK Lexar Blog 010DLK Lexar Blog 010©DAVID LIAM KYLE 2015 - All Rights Reserved - www.DavidLiamKyle.com - kyleenterprises@gmail.com

The above tips have worked for me. I hope you are able to benefit from them as well. And if you photograph recreation leagues or school sports teams, Zenfolio is a great platform for sharing your photographs with clients in private galleries or posting online to share or sell. I use Zenfolio to promote my work but I also love the private client access, which allows clients to download photographs easily and professionally. Use my code kyle20 at checkout for a 20% discount!

Let's go!

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(ZenBlog) david liam kyle high school sports photography photographer sports photography zenfolio http://blog.zenfolio.com/blog/2017/9/8-tips-to-improve-your-sports-photography Tue, 19 Sep 2017 21:27:28 GMT
Enter The World We Live In Photography Contest! http://blog.zenfolio.com/blog/2017/9/enter-the-world-we-live-in-photography-contest Header Graphic 640 x 300Header Graphic 640 x 300

Canadian and U.S. photographers are invited to submit their best work to The World We Live In VII, a Photo Life and Photo Solution magazines contest. The 21 winners will be awarded more than $40,000 in prizes, including high-end photo equipment, gift certificates, and a grand-prize expedition cruise for two with Adventure Canada. A handful of winners will also receive a free year of Zenfolio Pro plan!

 

Photographers may submit images under four themes: Humanity, Environment, Interconnections or Series (open theme). The Series theme (new this year) allows photographers to share their exploration of a subject, theme or story in three images or more.

 

The contest is open to pros and amateurs. Participants may submit their images online through December 11, 2017. Winning images will be published in the April/May 2018 edition of Photo Life and Photo Solution magazines.

 

Complete rules and contest registration for The World We Live In are available at photolife.com/twwli.

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(ZenBlog) photo life photo solution photography contest the world we live in http://blog.zenfolio.com/blog/2017/9/enter-the-world-we-live-in-photography-contest Wed, 13 Sep 2017 23:04:10 GMT
Making the Leap to Full-Time Photography http://blog.zenfolio.com/blog/2017/8/making-the-leap-to-full-time-photography Feature graphic 640 x 300Feature graphic 640 x 300

When photographers decide to do full-time photography, sometimes it is the culmination of many years of part-time work under their belt. Other times, they commit to being full time right off the bat. Here, 10 professional photographers share the events that prompted them to take the plunge to full time.

 

Erica Peerenboom

“I transitioned from part time to full time once my husband and I converted part of our house into a home studio. From that point forward, I was able to shoot whenever I wanted in the convenience of my own home. It was a total game changer for me.”

 

Sara Kauss

“I used to work 9-5 Monday through Friday brokering palm trees for a tree sales vendor and then photograph weddings on Saturdays and edit on Sundays. Finally, my husband got tired of not seeing me at all, and we made the decision together that if I devoted 100% of my time to wedding photography then my business would grow and the revenue would replace my palm tree sales job! After that, I booked enough weddings to sustain my photography business without the additional income of a corporate job.”

 

Jeff Cable

“It was a combination of too many years in the corporate world, a growing list of clients and the addition of teaching workshops all over the world. I really love traveling and seeing other countries, so having the opportunity to do that as part of the photography business was the final straw for me.”

 

Dennis Berti

"I started to work in the wedding industry as an employee of a huge hotel, so my destination weddings at the beginning of my career were small (2-30 guests) and short (1-4 hours), and I was a part time photographer. But when I became an independent professional photographer I started to work with my own clients and had my own rules. The difference between 1 and 8 hours and between 20 and 80 guests was huge for me."

 

John Baikie

“The transition to full time photography happened after entering my first photography competition and winning. That was in 2004 and the title Highlands and Islands Photographer of the Year changed things for me. It catapulted me into the public eye locally, and five months later I had resigned from my engineering job and set up as a full-time business.”

 

Laura Grier

"I forced myself to quit bartending after year one at age 21 and had confidence that I could make money on my own through photography. The more energy you put into your photography, the more reward you will have, and if you are only putting in part-time energy, then you will never have full-time rewards."

 

Amiee Stubbs

“Even though I’d had years of experience in a photography studio, going back to college and getting a degree in photography is what gave me the confidence to become a full-time photographer. Refining my technical competence and visual awareness through a formal education allowed me to achieve a new level of growth in my work.”

 

Steve Bridgwood

“For me there never really was a part time to this job. Once I started photographing weddings it really just snowballed—I guess people liked my style. Most people also take for granted that it's not just about photographing the wedding itself; there's also editing, social media, meeting clients and keeping your website up to date. To be successful in this business you have to give it your all.”

 

Kevin Mullins

“I went from an IT geek to wedding photographer without any in-between time. But the need for a much better way of family life was the driving force to becoming a full-time photographer.”

 

David Williams

“I went to school for photography first with a degree from De Anza College and then got a degree in photography from Art Center College of Design. So, I went in dead set on being a full-time professional from the get go. Still, I found the true rhythm as a professional after many hardships, times that made me take a hard look at what it meant to be a professional—lots of self reflection.

 

I do think there are benefits to starting out part time and getting your feet wet, both to find your visual voice and to get your bearings as a photographer. Working part time for a professional photographer part time will certainly do that. You will also get a contact high just being around the business and will know pretty soon whether you want to do it full time.”

Take the leap!

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(ZenBlog) full-time photography photographer photography professional photographer professional photography zenfolio http://blog.zenfolio.com/blog/2017/8/making-the-leap-to-full-time-photography Mon, 28 Aug 2017 16:00:00 GMT
New Pre-Order Feature! Presell Fall Photos Today! http://blog.zenfolio.com/blog/2017/8/new-pre-order-feature-sell-packages-before-the-shoot Pre-Order_HeaderPre-Order_Header

As a school, sports, dance, or event photographer you can now collect payment for prints and products before picture day. Starting today, you can set up pre-order packages and sell them to your clients before the shoot from within your Zenfolio account. Preselling packages online provides a simple and secure way to process payments, and can complement or replace paper order forms. It streamlines the process, saving you time and eliminating the need for your clients to wait in line to pay or send kids with money on picture day.

 

The new Pre-Order feature is available to Advanced accounts and includes tools to track and export order data. Even better, the shopping experience is completely mobile-friendly, allowing your busy clients to pre-order on the go.

 

Create Pre-Order Packages

  • To access this feature from within your account, navigate to the Dashboard, click on Selling, and select the Pre-Order button that appears at the bottom (If you don’t have an Advanced account, you won’t see this feature.).

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  • Click on Create a New Pre-Order and start building your packages by easily populating them with any items you sell. You can give the Pre-Order a name, such as Smith High School, and you can name each package (for example, “Platinum” or “Package A.”) You can list the items included in the package description such as one 8”x10”; two 5”x7”s; 16 wallets, etc., and then set the price for each package. You can also upload a thumbnail image to represent each product package.

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  • Once you have your first package set up, you can create additional packages by duplicating the first one and adjusting the names, descriptions, and prices for the others. There’s no limit on how many packages you can create!

  • If you want to arrange the packages in a different order, simply click on the arrows to the left and drag and drop the package in its new position.  

 

Include Add-On Items

  • Add-on items can provide you with an additional source of revenue. Include add-on items, which can be either products or services, in your packages (clients won’t be able to order add-on items a la carte.) Or you can use this feature to offer a free gift with the purchase of a package. The choice is yours.

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Build a Customer Information Form

  • Next, create a form to collect customer information including the school name, the customer’s first and last name, and other fields that you can customize, for example, jersey number or team name. Your clients will complete this form online when they place a pre-order.


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Client Ordering

  • After you have set up the packages, add-on items, and the customer information form, you can share a link with your clients and request that they place a pre-order before the session. You can also set an expiration date to encourage immediate action.

  • Once the client’s checkout process is completed, they will receive an automated confirmation message.  A new tab called Pre-Orders in the Sales Report dashboard allows you to see the order.

  • After the session, you can place and fulfill the order.

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Want to know more? This Support Article walks you through the steps of creating Pre-Order Packages.

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(ZenBlog) photography pre-order presell professional photography zenfolio http://blog.zenfolio.com/blog/2017/8/new-pre-order-feature-sell-packages-before-the-shoot Fri, 04 Aug 2017 05:00:00 GMT
Stunning New Templates for Fresh New Look http://blog.zenfolio.com/blog/2017/8/stunning-new-templates-for-an-unforgettable-website Fresh-new-presets-zenfolioFresh-new-presets-zenfolio

Pick one of three new presets–available now!

 

There’s no better time to freshen up your site with a new look & feel that’ll make your visitors say ‘WOW!’. Choose one of three new presets–Rosenvelt, Ezra, or Winston–to give your photography website a stunning refresh in minutes.

 

Rosenvelt

Rosenvelt exudes a classic and effortless feel with a thoughtfully placed floating navigation menu and full-screen horizontal gallery that features a super smooth slider experience. Keep your visitors engaged from the moment they land on your site by filling your homepage gallery with timeless B&W images, or curate a gorgeous set with complementary colors to make scrolling through your slideshow visually exciting.

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Click to view sample site.

 

Ezra

Ezra’s gallery slideshow let’s your photography be the star of the show with plenty of white space beautifully enveloping your image. Showcase your best work and give each of your photos their unique moment to shine. Set it up as an automatic slideshow or allow your visitors the option to scroll through your curated images one-by-one to reveal your photography style.

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Click to view sample site.

 

Winston

Feeling social? Winston showcases an Instagram-esque grid layout on the homepage. Grid layouts are an effective way to showcase many images in a quick glance, getting your viewers familiar with your style in one go without relying on a slideshow. All you need to do is upload your curated photos in your homepage gallery after you apply the preset.

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Click to view sample site.


Want more? Build a site you love with an additional 9 preset options available for you to pick from. Want a welcome message on your homepage, we’ve got a preset for you. Want a super clean, minimalist site, we’ve got a preset for you. You can easily access all 12 options in two clicks from your Dashboard. All presets have been refreshed to include new font and color combinations that reflect an overarching modern look with clean gallery layouts. Finally, don’t forget that you can set how you want your site to display on mobile devices by toggling back and forth between desktop and thumb-friendly mobile site views. If you sell, it is highly recommended to keep your Mobile Site enabled for the best client shopping experience.

 

Easy How-To: It only takes two clicks to access your Site Preset options: (1) click “Customize Site” from your Dashboard, and then (2) click “Site Preset” at the bottom left corner. It’s that easy!

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(ZenBlog) design gallery genres layouts photo photography portfolio preset professional template templates website zenfolio http://blog.zenfolio.com/blog/2017/8/stunning-new-templates-for-an-unforgettable-website Wed, 02 Aug 2017 21:18:53 GMT
How to Market Your Photography Business & Build Your Brand http://blog.zenfolio.com/blog/2017/6/how-to-market-your-photography-business-build-your-brand download_asset-2download_asset-2

By Jeff Cable

 

Being good at business is important for anyone who is self-employed, but it is a necessity for photographers. First and foremost, as photographers, we need to be able to capture amazing photos for our clients. After all, this is what we are being hired to do. But, even if you are the best photographer in the world, skill alone will not guarantee success. We also need to be able to market our business, find new customers, and maintain our brand. Let’s take a look at each of these in more detail.

 

Marketing Your Business

Whether you are just starting your photo business, or you have been in business for a while, you need to market yourself to let people know you are out there. In this digital age, there are countless places for you to market yourself. You can promote yourself for very little money by using social media, such as Instagram and Facebook. Be proud of your work and show it off to the world. You can write a blog to let people know what you are photographing, and promote work this way.  

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Finding New Customers

You have many options for advertising and have the big challenge of determining the best place to spend your hard-earned money. I find that purchasing Google AdWords is an inexpensive and effective way to drive people to my website. I don’t spend more than $75 a month for Adwords, but I am booked for most of the next three years, so I have throttled that back. I would highly recommend that any photographer starting out use Adwords to reach their potential clients. When I started my photo business many years ago, I relied heavily on this. I found this to be much more effective than advertising in local publications. With the small amount I was spending per month, I figured that getting one client would pay for the ad cost for the next four years. And I knew that acquiring that one new customer could lead to many more, from word of mouth. So effectively, that $75 a month could turn into tens of thousands of dollars of business.

 

Of course, the best advertising is word-of-mouth, and I believe that this ultimately is what makes or breaks a photography business. If your customers are happy with you and your product, they will tell other people about you. Notice that I said happy with you and your product. You are an essential piece of the equation. Every minute of every day, you are representing your business. Treat your customers like gold all the time, and make sure that they are happy.

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You are Your Brand

When you think of brands, you probably think of big company brands like Coca Cola, Apple, and McDonald’s. But as a photographer, you are your own brand, and you need to build and maintain that brand. Determine what your brand is, and how you are going to portray that brand to potential clients.

 

Ask yourself these questions to see if you are on the right track:

  1. Does my website reflect who I am and the brand I want to portray?
  2. What is my style of photography, and how do I portray that to my customers and potential customers?
  3. Who is my target market, and will my brand match their desires?
  4. Is everything I am doing aligned to my brand (social media, email and phone communications; logo; blogging style; photo retouching; etc.)?

  

One of the best ways to show your brand is through your website; this is why I use Zenfolio. Simply put, they make me look good. Zenfolio has many design options, allowing me to pick the one that best fits my brand. And the site looks professional and clean. When people ask me what I consider my most important selling tool, I always refer to my website. For photographers, there is no better way to show off our photos than on our website!

 

My website reflects my brand. I am an informal person who likes to photograph all types of subjects. My site shows images of mitzvahs, weddings, sports, and so much more. And the text is written in my style: not too corporate, but also not too informal as to appear unprofessional.

 

Follow the Right Path

It is helpful for both aspiring and pro photographers to have a marketing plan. Zenfolio has a handy Photographer’s Guide to Creating a Marketing Plan to get you on the right path. Even better, the guide is free!

 

As a seasoned professional photographer, I have seen many people come and go in this business. Some of the people who didn’t make it took outstanding photos, but it was not enough. They failed to think about the other pieces that are so critical. When considering what it takes to thrive as a photographer, remember that the images you are capturing are not the only thing that will make you successful. You also need to make sure that you are doing everything in your power to promote yourself.

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(ZenBlog) Jeff Cable Zenfolio branding marketing professional photographer http://blog.zenfolio.com/blog/2017/6/how-to-market-your-photography-business-build-your-brand Wed, 28 Jun 2017 22:34:49 GMT
In Search of Bears: Behind the Lens with Will Nicholls http://blog.zenfolio.com/blog/2017/6/in-search-of-bears-with-will-nicholls A huge male brown bear (Ursus arctos arctos), known as 'Brutus', captured with a wide-angle lens. Photographed in Finland.

 

The first time I ever saw a bear in the wild was when I was walking through a swamp in the ancient Taiga forest bordering Finland and Russia. About 200 metres away, a huge male bear swaggered through the meadow. I could hear his feet splashing in the marsh; his eyes were fixed on me.

 

I was in Finland for the bears. My journey through the swamp was actually on the way to a hide where I would be spending the next two weeks, for 15 hours a day, waiting for these bears. I was definitely not expecting to see one so soon!

 

A huge male brown bear (Ursus arctos arctos), known as 'Brutus', captured with a wide-angle lens. Photographed in Finland.

 

Waiting in the hide required constant concentration. The sun doesn’t set in Finland during the summer, so there is light throughout the night. I’d arrive at the hide at 5 p.m. and leave around 9 a.m. the next morning. In this time, I would see a bear for maybe 30 seconds. Some nights there was nothing.

 

I had envisaged a handful of images I wanted to capture, but the first week spent in the hide wasn’t very fruitful. The bears were not around, and when I had seen them, they had been far away. I changed hides occasionally, spending time in both a forest hide and one out in the swamp. The advantage of the swamp was that the sky was visible, making opportunities for interesting lighting possible. However, the forest hide offered exciting chances to use my remote camera trap for some wide-angle images of the bears.

 

There was a brilliant sunset one evening, with a very low sun and some immense golden light cast across the swamp. Luckily I’d chosen the swamp hide. But now, I needed a bear.

 

A huge male brown bear (Ursus arctos arctos), known as 'Brutus', captured with a wide-angle lens. Photographed in Finland.

 

I kept glancing at the forest perimeter, waiting for a bear to emerge. The chances of it choosing this precise moment to show up were slim; I knew that. To my great surprise, I heard the splash of a huge bear’s paw about 50 metres in front of me. It was coming toward me! This was Brutus, once known as the biggest bear in Finland, and a fearsome male. He swaggered over toward my hide...

 

Normally he would walk straight past, not stopping and heading back into the forest behind me. But this time he crossed straight in front of the hide. Now he was only 3 metres away and heading to the position between myself and the sun. This was my chance to achieve the backlit image I’d been dreaming of!

 

A huge male brown bear (Ursus arctos arctos), known as 'Brutus', captured with a wide-angle lens. Photographed in Finland.

 

The sun was so low now, and I couldn’t see through the viewfinder. I did my best to track the bear, and fired off a number of frames as he moved past. I had to be careful not to scare him with the shutter, as once they know you’re there they will run. I reviewed the images after he left. I had it! The backlit bear of my dreams, complete with a puff of breath and mosquitos lit up by the evening light. Mission accomplished.

 

A huge male brown bear (Ursus arctos arctos), known as 'Brutus', captured with a wide-angle lens. Photographed in Finland.

 


 

Will Nicholls is an award-winning wildlife photographer, Zenfolio Ambassador, and founder of the popular nature photography blog Nature TTL.

Enjoy more of Will's incredible images at www.willnicholls.co.uk

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(ZenBlog) Brutus Finland Nature TTL Will Nicholls Zenfolio Zenfolio Ambassador bears hideout nature photography professional photographer professional photography search sunset website wildlife http://blog.zenfolio.com/blog/2017/6/in-search-of-bears-with-will-nicholls Wed, 21 Jun 2017 08:30:00 GMT
Top Marketing Tips from Pro Photographers http://blog.zenfolio.com/blog/2017/6/top-marketing-tips-from-pro-photographers mktg headermktg header

By Rachel Brill

 

Achieving professional success in the increasingly competitive photography industry takes more than talent. It also requires a good dose of marketing savvy. We asked the Zenfolio Ambassadors to share their tips for marketing themselves and staying ahead of the competition. Having an amazing website, using social media effectively, and making your clients feel special top the list.

   

Get a Professional Website

 

Fashion and glamour photographer Lou Freeman says presenting her work in an impressive way on her website gives her a professional edge. “My website allows me to show the complexities of the style of work we create quickly and easily. It has become my storefront, my office and my assistant all rolled up into a nice tight package,” she said.

 

Having a mobile-optimized website that is accessible from multiple device types is also important. “It doesn’t matter if I am at a meeting, at dinner, or in an editorial office, I can easily access my site to deliver images, order prints or create a sale. I have streamlined my workflow process, which means I am more profitable and have the opportunity to meet more clients and gain new sales,” Lou said.

 

A professional website is also essential for sports and nature photographer David Liam Kyle. “Credibility, marketing and confidence are a few of the most important secrets to selling yourself to a potential client. A client must trust that you can handle the assignment before they will risk their reputation and money to hire you. A professional website that represents your talents and abilities is the first step to establishing that trust,” he said.

 

Use Social Media the Right Way

 

Being mindful of the tone, frequency, and length of social media communications is also important, according to wedding photographer Kevin Mullins. “I get a lot of my business through Instagram and other social channels, but I want each of my social media activities to be personal and speak directly as I would. To that end, I don’t use hundreds of hashtags (just three or four), and I get the impression my potential clients like that. I think in this day and age where everybody uses social media to market, it’s too easy to ‘spam’ your audience,” he said.

 

Documentary photographer and photojournalist Ginny Dixon schedules time for her social media posts. “Facebook has some interesting new knowledge in their blueprint series for being successful on their platform. It’s a must to put some time into social media every week. I find blocking off time in my calendar works as a structure to make sure I post a few times a week,” she said.

 

Ginny also recommends being mindful of how you communicate with your existing clients. “Social media certainly helps, but I find that most of my business comes from the fact that I have been at this for quite a while now so I have a solid base of clients. Since I shoot for magazines often, I try to keep my mailing list clean. Editors for magazines seem to change positions every four or five years, so keeping up with where they go is a must. Every six months I give them all a call to check in. I think this is important for keeping your name fresh in their heads and making sure all your info is right,” she said.

 

Show Off Your Unique Photography

 

Wedding photographer Steve Bridgwood says honing in on what sets your work apart from other pros is key. "I think the most important thing for a wedding photographer is identifying where you stand out in your work and keep pushing the boundaries."

 

Educate Clients on What Makes You a Pro

 

Senior portrait photographer Erica Peerenboom tries to educate clients about what is involved in professional portrait photography. “It's not just about taking a picture. It's professional equipment, posing and lighting. It’s also post production mixed with experience of how to compose a shot and handle any lighting challenge.” she said.

 

Stand Out and Overdeliver

 

Sports and event photographer Jeff Cable stays ahead of the competition by overdelivering to his clients. “I want to wow them every step of the way. Not only do I want to take great photos for them, but I also do the following to stand out: Build a same-day slideshow; print, matte and frame an image for them on their event day (if possible); post their gallery of images the next day before 3 p.m.; and send them retouched images to share on social media (same day or next day). I also make sure to have fun when I am shooting. I want people to see that I love what I do. This helps me to get referrals,” he said.

 

For more advice on how to market yourself effectively, download the free Zenfolio guide A Photographer’s Guide to Creating a Marketing Plan.

 

Rachel About 7_2013Rachel About 7_2013

 

Rachel Brill is a marketing editor at Zenfolio. She has been editing for 13 years and writing for six years. She has a BA in journalism and resides in the San Francisco Bay Area. 

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(ZenBlog) Rachel Brill Zenfolio marketing photography professional photography http://blog.zenfolio.com/blog/2017/6/top-marketing-tips-from-pro-photographers Mon, 19 Jun 2017 20:22:45 GMT