ZenBlog: Blog http://blog.zenfolio.com/blog en-us (C) ZenBlog (ZenBlog) Fri, 21 Oct 2016 17:35:00 GMT Fri, 21 Oct 2016 17:35:00 GMT New Products to Increase Your Holiday Print Sales! http://blog.zenfolio.com/blog/2016/10/two-new-ways-to-increase-your-print-sales-this-holiday-season

New Monthly Wall Calendars!


You asked for it, you got it! We’re excited to announce the immediate availability of a brand new monthly wall calendar. Now your clients can easily create one-of-a kind wall calendars to adorn their home or office, or give as a gift. Your clients can upload a different photo for each month and personalize the front cover with a photo and customized title.

Product specifications:

  • 12” x 18” trim with top spiral binding

  • 13 photos: One per month plus a cover photo

  • Customizable front cover title: Up to 18 characters

  • Paper type: Mpix 130# Signature or Pearl paper

  • Center edge hanging hole on each page


New Holiday Card Designs!

Your clients can now choose from an additional eight holiday card templates to brighten anyone’s holiday. These 5” x 7” two-sided flat cards include flexible templates for one, three, six, or 10 photos—depending on the design—and can be personalized with a short greeting.



Created by Mpix’s top-selling designers, the new cards are available in packs of 5-25 and include envelopes.


For selling accounts, if you have already enabled "All Available Templates" for holiday cards in your pricelist, then no action is required. If you have chosen "Selected Templates," then you will need to manually add the new designs to your pricelist.


Never Sold Before?

Create a pre-filled pricelist, available in your account, to add year-round top-selling items, including the new holiday card templates and monthly calendar.


If you have any additional questions, our Customer Support team is happy to help.


Happy Selling!

(ZenBlog) Mpix Zenfolio calendars holiday cards photography professional photography selling http://blog.zenfolio.com/blog/2016/10/two-new-ways-to-increase-your-print-sales-this-holiday-season Fri, 21 Oct 2016 06:54:00 GMT
Latest Updates to the New Shopping Experience http://blog.zenfolio.com/blog/2016/10/update-to-the-next-phase-of-the-new-shopping-experience

The New Shopping Experience makes selling, browsing, and buying easier with a more intuitive shopping experience for your clients. The New Shopping Experience is now available to turn on for Zenfolio Pro and Advanced users in the United Kingdom, Ireland, Canada, Australia, New Zealand, and the United States. Coming shortly to all Selling Plans in Spain, Germany and France.


Latest Updates

We are progressively rolling out updates in phases based on e-commerce best practices and your valuable feedback. Here’s a short list of new notable updates with more to come!


  • Your client’s portrait or landscape photos will auto-orient itself in category products with orientation detection


  • Plus, categories have been simplified to be more shopper-friendly


  • Greater CVV (Customized Visitor View) controls for layout settings and options


  • Select a dark or light background to better fit your unique photography brand to showcase your galleries and sell your photos


  • Digital downloads are available for One-click Shopping (Quick Shop)


  • Newly equipped with a currency selector, you can set up your storefront to sell in multiple currencies based on your price lists (per gallery or photo). Your client will be able to see which currency options you have enabled to pick from to make purchases.*


Haven’t enabled it yet? Give your clients a better shopping experience in seconds!

Turning on the New Shopping Experience is easy. Click “Turn on” in the Zenbar link (located at the top of your Dashboard) to turn on the new shopping experience immediately. You can easily turn it off and revert back to your original storefront by simply clicking “Turn off” in the Zenbar link again. For more details and frequently asked questions regarding the New Shopping Experience, click here.


Stay in the know!

Continue to check your email and login notifications in your account dashboard for the most up-to-date news and updates. Special thanks to all who shared their excitement and feedback. It has been absolutely invaluable and utterly awesome! To share feedback specifically about the New Shopping Experience, please connect with us at shoppingbeta@zenfolio.com.


*Note: Once your client selects one currency and adds a product to their cart, the currency selector will not show up again until the cart is cleared to ensure that the transaction will be completed with one currency at a time to avoid confusions later.



(ZenBlog) Zenfolio marketing new shopping experience photography prints product update professional photography selling shopping shopping beta storefront http://blog.zenfolio.com/blog/2016/10/update-to-the-next-phase-of-the-new-shopping-experience Fri, 21 Oct 2016 06:50:00 GMT
How Customizable Magazine Templates Can Grow Your Photography Business http://blog.zenfolio.com/blog/2016/10/creative-ways-to-use-customizable-magazine-templates-to-grow-your-photography-business Zenfolio is always on the lookout for the best new tools and tricks to make our photographers successful. Magazine Mama shares some great advice on how printed marketing tools can make a big difference in your business. Use code: ZEN20 for 20% off your Magazine Mama template order, today!

Welcome guides have fast become an essential marketing for photographers. They’re a great tool to use in meetings to get client bookings but there are several other ways that you can use these guides that you might not have thought of yet.

Here are a few creative ideas for getting more mileage out of your welcome guide so that you can grow your photography business.

1.  Generate revenue with a custom magazine add-on product for clients

Custom magazines are an excellent add-on for clients. With an average cost starting at $4.00 - $5.00 each, a magazine allows you to provide a larger selection of products for a smaller amount of time and money. Custom products also provide that wow factor when meeting with clients. For example, you could create an engagement magazine for your wedding photography clients. You may already be bundling an engagement shoot with the wedding day collection to create a higher perceived value for your clients. However, with so many photographers offering this already, it’s no longer as unique as it once was. So other than your featured work, what are you offering to potential clients that someone else isn’t?

A custom engagement magazine is a simple and unique way to tip the booking odds in your favor. This particular magazine can be used by the couple as a:

  • Save the date
  • Invitation
  • Out of town guest welcome packet

Brides are always looking for ways to make their event as unique and memorable as possible, and a custom magazine fits the bill. Use the magazine to feature their engagement photos, bios of the bride and groom, the bridal party, a cute infographic that shows how the couple met, an area map, wedding program, information on the wedding registry, and an RSVP tear off. Not only you’re your brides be happy but this can also double as a take home marketing piece for everyone that’s invited to the wedding. It’s a win for your client, their guests and your photography business.

2.  Use magazines as a booking incentive

When you use magazines as a booking incentive, the key is to make sure that you attach a value to them. So let’s say a 5.5 x 8.5 magazine consisting of 8 pages costs you $5 to print, mark it up to $8 - $10.  A bundle of 100 copies would cost you $500 but you can display the value as $800- $1,000.  

If the magazine is an add-on product as mentioned in point 1, you've just made an additional $300 - $500. Not only have you increased your revenue, but if this will be used for a wedding, all the guests become potential clients when they take it home with them. It’s as if you’re getting paid to market and advertise your business instead of paying someone else to do it for you.

How many copies should you include as an incentive? 

When you’re putting your offers together, you don’t necessarily need to include a bundle as large as 100 copies. You could make it 25 copies if they book your smallest package, 50 if they book your middle package and 100 copies if they book your top package. If it's for a wedding, keep in mind that they don't need a magazine for every single guest as most people come as a couple so bargain on one copy per couple. Remind your clients that they have the option to upgrade their incentive bonus.  So if they get the bonus that includes 25 copies and they need 50, just charge them an additional fee for the extra copies.  This same idea can be used in Senior photography by creating a magazine personalized around your senior photography client.

What about a digital incentive? 

Maybe you like the thought of offering a booking incentive but you’re looking for something even more cost effective. Well I've got you covered!  Convert your custom magazine into a .pdf instead. This way you still have the novelty of offering a custom product but you don't have to worry about the printing cost.  

3.  Use welcome guides to define yourself as an industry expert

Content is indeed powerful when it comes to marketing your photography business. But content doesn’t always have to be in the form of a blog on your website in order to attract leads. Content in a client magazine or welcome guide can be just as effective at getting results. 

We spoke about the importance of differentiating yourself from your competitors. If you want to be seen as a leader in a particular niche, you need to show your potential clients that you have the necessary knowledge to fill those shoes. A welcome guide helps you step out of your competitor’s shadow and speak directly to your prospects. Clients are looking to do business with a photographer they can trust. They want someone who will answer their questions and give them an honest opinion. Your clients want to make sure that they not only get their money’s worth, but that they receive all of the knowledge they need to make their experience as successful as possible.

4.  Provide useful information to clients to achieve better results

The information you include inside your welcome guide magazines is very important as well. A few topics you may want to cover are Why hire a professional, What to wear for your photo shoot, What to Expect, Tips for how to look great in photos. These topics not only build trust among potential clients but they also help you:

  • Answer frequently asked questions
  • Provide useful information to client on topics they might not have thought about
  • Give clients helpful advice to achieve better photos

5.  Network with other vendors 

Most welcome guides will include pre-written articles to help save you time.  Additionally you could reach out to other vendors and ask them if they'd be a guest contributor for your magazine. Perhaps it's a florist who shares tips on how to choose flowers for a wedding or a D.J. who talks about song recommendations. You could even put a styled shoot together to feature images along with the various vendor articles.  Offer to give each vendor some images and/or printed magazine copies in exchange for contributing.  Make it a win-win for everyone involved.

As you can see, there really is no need to spend a fortune to get your name out there as a photographer. With a little creativity, some out-of-the-box thinking and using the resources around you, you will be able to grow your photography business easily. 

(ZenBlog) Zenfolio marketing photography professional photography selling http://blog.zenfolio.com/blog/2016/10/creative-ways-to-use-customizable-magazine-templates-to-grow-your-photography-business Wed, 19 Oct 2016 16:00:00 GMT
Scenes of Maine Photography: A Zenfolio Photographer Spotlight http://blog.zenfolio.com/blog/2016/10/scenes-of-maine-photography-a-zenfolio-photographer-spotlight As the leaves start falling and the change of seasons presents with a stunning array of autumn colors, we are always pulled to the beautiful landscape photography that captures this time of year. At Zenfolio, it is our privilege to support some incredible photographers as they pursue their art and develop their businesses. Today, we are shining the spotlight on hobbyist photographer Stephen Beckwith and his website, Scenes of Maine Photography. His portfolio is full of poignant captures of the incredible landscapes to be found all over Maine. We were pleased to be able to take some time to hear his thoughts on his work and process.

1) Tell us a little about Scenes of Maine Photography. What does your work entail and what has been most challenging for you?

I started shooting landscapes when my wife and I moved to the small western Maine town of Harrison. It seemed like there was a beautiful scene to capture around every corner. Even though I have a full-time job that has nothing to do with photography, I wanted to share the beauty of western Maine with people, so Scenes of Maine Photography was born. I spend my weekends planning and shooting landscapes, mostly in the form of sunrises and sunsets. Probably the biggest challenge I face is as simple as deciding where to go. Not from a lack of wonderful scenes to capture; on the contrary, I often wish I could be in many places at once with my camera.


2) You mostly shoot landscapes and outdoor scenes. What inspired you to begin this style of photography, and how do you choose your subjects?

Growing up in Maine, my family used to go camping quite a bit. As an adult, I have continued to do so. I love getting away from the usual stresses and strains of everyday life to enjoy the peace, quiet, and tranquility that can come from being out in the woods, small ponds, and lakes of Maine. The change of colors in the fall, the sound of loons on a small pond, the beauty of absolute quietness that a remote location can bring, and even the stark nature of winter can be very soothing and therapeutic for me. I will find scenes that are good for sunrises and other scenes that are good for sunsets and use this to help me determine where to go when I go out to shoot.


3) What have been some of the most joyful or unexpected moments in pursuit of your photography?

Most of the time when I shoot in western Maine, I am the only photographer around, which I enjoy very much. However, I also shoot coastal scenes, particularly the many lighthouses that Maine has to offer. When I go on these photo shoots, I hardly ever have the place to myself, but I have learned to embrace this and enjoy meeting people with a similar passion for capturing the stunning Maine coast. We tend to be like-minded in that respect. To be standing on the rocks at Portland Head Light next to someone else who may have gotten up long before the sunrise just to arrive there early enough to capture it, there is usually an instant bond and respect forged due to what it takes to get out there so early.


4) What has been your favorite place or type of scene to shoot? What spot would you suggest to other photographers?

Dawn and dusk have always been my two favorite times of the day, long before I picked up a camera. The transition of light from day to night can bring about amazing colors, hues, and brilliance… all naturally born from the wonders of a rising or setting sun. The advice that I would give other photographers is an old axiom I learned long ago about writing: write what you know. So for a beginning photographer, I would say start out shooting what you love. You know what scenes have caught your eye, so concentrate on places you find beautiful, not worrying about whether or not other people may find them beautiful. Your passion for a scene will come through your lens, and you may just open up other people to beauty that perhaps only you see.


(ZenBlog) Zenfolio art landscapes photographer photography http://blog.zenfolio.com/blog/2016/10/scenes-of-maine-photography-a-zenfolio-photographer-spotlight Wed, 12 Oct 2016 16:00:00 GMT
Update to Orders Sales Reports Improves Your Workflow http://blog.zenfolio.com/blog/2016/10/improved-workflow-with-update-to-orders-sales-reports The most recent update to Orders Sales Reports for Pro and Advanced plans improves your order management workflow by making it easier to monitor and organize your client orders. A column has been added that enables you to select Gallery, Event, or Group from a drop-down menu to easily view the gallery, event, or group the order was placed from. You can then click the link and go directly to the specified gallery, event, or group for each order.

This useful sales report for orders includes the following information that will help you maintain a fluid workflow as you manage client orders:

  • Date the order was placed
  • Order number
  • Client’s name (‘Customer’)
  • New drop-down menu with clickable links to Gallery, Event, or Group per order
  • Order Status
    • Waiting for Acceptance: Your order was received and it is waiting to be accepted by photographer
    • Waiting for Approval: Your order was received and it is waiting to be reviewed and approved by photographer
    • Pending: Your order was approved and it is being prepared to be submitted to the vendor for processing
    • Processing: Your order is being fulfilled
    • Shipped: Your order was completed and shipped out
    • Cancelled: Your order was cancelled
  • 'Customer' Paid Amount
  • Profit Amount (profit made from the sale)

Just getting acquainted with your Zenfolio storefront? Check out this Selling Overview article to quickly get you off the ground.

(ZenBlog) Zenfolio featured products galleries management managing orders marketing orders orders management orders sales report product update reports sales sales reports selling http://blog.zenfolio.com/blog/2016/10/improved-workflow-with-update-to-orders-sales-reports Fri, 07 Oct 2016 06:00:00 GMT
5 Top Tips for Better Wildlife Photos http://blog.zenfolio.com/blog/2016/10/5-top-tips-for-better-wildlife-photos

Will Nicholls, award-winning wildlife photographer, film-maker and Zenfolio Ambassador, shares his top five tips for taking better wildlife photos. 



I’ve always had an interest in wildlife, but I never thought I would end up as a biologist and photographer. Yet here I am: 21 years old and making my living from wildlife photography. It’s something I am heavily invested in, and I love it.

I am soon to graduate from university with a Bachelor of Science in Zoology. It’s my passion for wildlife and the environment that took me on this path, but I would much rather spend my time outside with my camera than stuck in a laboratory studying microbes.

I’ve been taking photos since the age of 12, and my aspirations are to become a filmmaker and create natural history documentaries for television. Stills have always have been, and will always be, a big part of my life though.

Wildlife photography is arguably one of the harder genres of photography, relying heavily on incredible patience and dedication to get the shot. I remember too well the frustration when starting out, suffering from limitations of equipment, time and experience. Here, I offer my top five tips for wildlife photography that will help you improve your images.



#1 Get Down Low

Do you think about your angle of view when taking a photo? If not, you should. Getting down onto eye level with your subject makes a big difference to the impact your photo has. It immediately transports the viewer into the world of the animal, rather than looking down on it from an unattractive viewpoint. It also helps you create that soft bokeh that isolates the subject, by extending the distance between the subject and the background.


#2 Think About the Story

Maybe it’s a bit of a cliché point, but keep in mind the scene you are trying to convey in your photo. You’re not just recording the species as being there but instead trying to show its behaviour and its life. You can do this through a series of shots, or one particular image.


#3 Use Light to Your Advantage

Don’t be afraid to experiment. If you see light coming in from a low angle, try to line it up behind your subject. With a careful exposure, you’ll be able to backlight your subject and create a beautiful halo. Light is one of the most important ingredients to a good photo, so make it count!


#4 Use Humour

Try something funny. Animals are quirky creatures and they often have interesting personality traits. Capture a funny movement or position that allows the viewer to relate to the scene.


#5 Fill the Frame

Filling the frame with your subject is a great way to record the details in an animal. It might be the fur, the eyes or some other aspect you want to highlight.


Wildlife photography is a great genre of photography to get involved in. It’s the best excuse for getting outside more, and you get to enjoy the world around us in a way that not everyone can. It’s definitely not going to come easy, but stick with it—persistence and patience is key in this field.



Will Nicholls is an award-winning wildlife photographer and film-maker based in Northumberland, England, and is a member of the Zenfolio Ambassador team.

See more of Will's work on his website, and read more great tutorials and tips from some of the world's leading photographers on his blog at Nature TTL.

(ZenBlog) Ambassador Pro Tips Will Nicholls Zenfolio nature photographer photography photos professional photographer professional photography top tips tutorial wildlife http://blog.zenfolio.com/blog/2016/10/5-top-tips-for-better-wildlife-photos Thu, 06 Oct 2016 09:00:00 GMT
Jeff Cable's Olympics Coverage Recap http://blog.zenfolio.com/blog/2016/9/jeff-cables-olympics-coverage-recap

Photographer Jeff Cable has shared some of his amazing photos from shooting the 2016 Summer Olympics on his blog. The Zenfolio Ambassador has photographed every Olympics for the past 8 years and continues to capture breathtaking images. Read on to learn more about his experience.

"Spending almost a month in Rio de Janeiro photographing the Olympics was a really long and exciting time for me. Even though it was my fifth Olympic Games, during the two year breaks in between I tend to forget just how exhausting it is to photograph the Olympics. I would typically work from 9 a.m. until 3 a.m. each day, shooting, editing, retouching and blogging. A photographer once described photographing the Olympics, saying it was like covering the Super Bowl every day for three weeks straight. And that is pretty accurate. There is not much relaxation time, but trust me, I am not complaining. I was able to wake up in the morning and pick which events I want to cover, and when I showed up, I had the best seats in the house." 

"It has been quite exciting to shoot for Team USA, supporting the most dominant team at the Games. Each day provided intense action and high and low emotions for me to capture in camera." 

"My favorite moments were capturing Michael Phelps in what will likely be his last individual Olympic event, and photographing the women of USA Water Polo winning the Gold Medal."

Be sure to follow Jeff’s blog, and see the inspiring shots from this year’s Olympics!

(ZenBlog) Jeff Cable Zenfolio olympics photographer photography professional photography http://blog.zenfolio.com/blog/2016/9/jeff-cables-olympics-coverage-recap Mon, 03 Oct 2016 16:00:00 GMT
Sell More New Products from One Vision Imaging http://blog.zenfolio.com/blog/2016/9/sell-more-new-products-from-one-vision-imaging


New products and product updates from One Vision Imaging are here!*

In addition to adding four stunning new wall-display products to buy and sell, we've also made several improvements to some of the most popular existing products.

Read on to see what's new, and click the images for a larger preview!



New Products


Illusion Frames

Illusion Framed Prints are a masterpiece in contemporary dynamic design. Your professional colour-corrected print is suspended within crystal-clear acrylic seeming to hover within the frame, leaving the viewer intrigued as to the magic behind it.


Trinity Solo Frames

Trinity Solo Framed Prints offer an exciting new way to display images in a multi-layered framed product. Your print is showcased on a bevelled-edge block dropped into a deep-set frame, lending it the appearance of floating. Trinity Frames come in your choice of black or white. 


Framed Canvas Wraps

Framed Canvas Wraps represent the perfect marriage of framed prints and canvas wraps, embracing One Vision Imaging’s decades of experience in creating industry-leading wall art for both these product lines.


Shadow Boxes

Shadow Box Prints present an evolution of the standard framed prints available from OVI. Offering a deeper-set frame moulding and crystal-clear acrylic glazing, Shadow Boxes come with a lightly grained wooden frame in your choice of black or white.




Product Updates


New Frame Mouldings

We have updated the range of frame mouldings available for framed prints to be in line with the current range offered by OVI directly. Now you and your customers have even more choice when creating wall art to suit your home. 


​More 3:2 Framed Print Sizes

Until now if you wanted a 3:2 ratio framed print at a larger size than 12x8", you would have to settle for a print without a mount. No longer! We've added several larger framed print sizes with mounts for 3:2 ratio prints, ranging all the way up to 36x24".


More Multi-Aperture Framed Print Sizes

Further, larger sizes have been added to our range of Multi-Aperture Framed Prints from OVI, which also take advantage of the new frame mouldings now available for single-aperture framed prints.


More Fine Art Papers

In addition to the Museum and Portrait papers already available, we have added the rest of the range of One Vision Imaging Fine Art papers. You now also have these new Fine Art Papers to choose from: Smooth Art Silk, German Etching, Photo Rag and Bamboo. 


Photo Book improvements

The ever-popular Lay Flat photo books are a marvel, with images spanning a double-page spread absent of any visual gutter. We noticed we were missing a single image double-page layout for the 8x8” book and have now made this available!




Top Tips

Make The Most of Printing


Even in our digital age, professional photo prints remain the ultimate way to showcase your photography. Here are some top tips for ordering prints, selling prints, and maximising your sales for the holiday season. 


Order free One Vision Imaging Test Prints

One Vision Imaging offers a class-leading complimentary colour correction service on prints. Your free OVI Test Prints help you decide whether you prefer your prints with or without colour correction. 


Order through your own account

Your Zenfolio website isn't just a storefront for your clients; it's also the easiest way to order prints for yourself from your favourite partner lab. Decorate your home or present a gift to a loved one, all at base lab prices. 


Add products to your Price Lists for selling

Once you’re ready to start selling, you'll need to create a price list. Simply add your chosen products, set your pricing, assign the price list to your galleries and you're good to go! 


Maximise your sales

As we approach the busy holiday shopping season, make sure to prepare by updating your site, planning your promotions and formulating a marketing strategy in advance. Also check out our free Marketing & Selling Guide for some great tips.


*One Vision Imaging products are available for Pro and Advanced accounts only. 

(ZenBlog) Illusion OVI One Vision Imaging Shadow Box Trinity UK Zenfolio canvas wraps framed framed print framing integrated multi-aperture framed print new partner partnership photo books photography print print fulfilment printing product products professional photography sales selling shop shopping storefront update http://blog.zenfolio.com/blog/2016/9/sell-more-new-products-from-one-vision-imaging Fri, 30 Sep 2016 08:00:00 GMT
Pricing Strategies for Portrait Photographers http://blog.zenfolio.com/blog/2016/9/pricing-strategy-tips-for-portrait-photographers

by Shari Warren


At some point, you decided to take your passion and talent for portrait photography from being a hobby to officially starting a business. Or maybe you have been shooting for a while and have relocated to a different area of the country where you need to reestablish your existing business. You’ve invested in your camera equipment and accessories, computers and software, education and a new Zenfolio website. To make sure your business will be successful and profitable, you’ll need to plan your pricing strategy for your photography services and products.


Research Your Competition

With any business, it is important to know who your competition is and their prices. You can then decide, based on your own level of experience and the services and products you want to offer, how to choose your pricing. You should also consider, based on where you live, the socioeconomics of potential customers in your area. For example, a bigger city, more affluent suburb, or tourist area might have more customers with higher incomes who are accustomed to paying higher prices for photography services as opposed to a rural area where customers’ incomes might be lower and can only afford lower prices.


One way to research other photographers in your area is to ask friends and family what local photographers they have hired for their portraits. You can also go to your local camera store and talk to the staff about their customers who offer portrait photography services.

Once you have some names, go online and start doing search for your competition’s websites using a search engine such as Google or Bing and business directory websites, such as Yelp, Thumbtack and Photography Central. Also research the main social media sites, such as Facebook, Instagram and Twitter. Enter pertinent keywords such as portraits, children, baby, newborn, seniors, teens, family and event photography. Use additional keywords in your search such as the town, city, county, state or region. When you do those searches, take note of the portrait photographer websites that come up on the first and second pages. These photographers have done their homework to be sure that their websites are being seen, and if they also have paid advertising that indicates that they are doing well with getting new customers. 

Visit those photographer websites that you think most closely resemble the same services that you offer. You can then check out their portfolios to compare styles and see if they publicly show pricing for their sessions and products. If they do, bookmark those websites so you can refer to them later as you plan for pricing strategy.


Decide on your Session Pricing

Whether you have a little or a lot of experience, you probably have a general idea of the amount of time you will need to prepare, drive, shoot, post process and upload your photos sessions into your private client galleries on your website. And each of those sessions will vary in time depending on the subject.

Once you have a general idea of the hours per session you will need to do a great job, you then have to decide how much you need to make per hour to cover your time, costs, overhead and profit to have a successful business and price your sessions accordingly. Meet your new best friend, a certified accountant or CPA. They specialize in working with businesses to help plan for pricing, cash flow and taxes, and can provide some helpful formulas to use to be sure you will be making a profit. Make an appointment with one of them and bring your competition research, list of services and even your own rough estimates of your pricing. Doing this will give you the confidence that you are planning for your goal of having a successful photography business.

On your business website, you could then create webpages to list your sessions pricing to let prospective new customers know your price range. Because each session might have additional costs based on the customer’s needs and desires, you could write something like “Portrait Sessions starting at $xxx.” This way you are giving a minimum price, yet have the flexibility to add to it in case you have additional time and costs (such as far away locations, clothing changes, props and additional people to be included in the photos). For each of your specialty sessions, list your details and locations you shoot, what is included and the amount of time. Consider a call to action Book a Session button or link at the bottom of the page that links to your contact page.

Get a Session Deposit

Have you ever had a customer book a photography session with you and then not show up? It’s even worse if you hadn’t asked them to pay you a deposit upfront. Your time is valuable, and you simply must ask for a deposit.


You can set up a custom gallery page with an attached price list on your Zenfolio website to accept deposit payments for your sessions. You can even include your policy and terms on that page. Simply create self-fulfilled products just for your sessions deposit payments and then create a Sessions Price List. It’s that easy! You will need to create a JPEG image, using a graphics program such as Photoshop, to show the name of the session and the deposit price (usually 50% of the session fee), upload those images into the client’s own gallery then link them to your Sessions Deposit gallery page.

Price Your Products for Profit

Whether you are using your own lab or one of Zenfolio’s trusted partner labs, you will need to add your markup to the base price of each product you offer to ensure that you earn a profit.


There are a couple of different ways to figure out the amount you want to add for your profit for each product.


One option you can use on your Zenfolio website is to plan your markup by using a formula and apply that formula to all products. Typically, when selling a retail product, the markup might be 100-300% (or more, depending on the price sensitivity of your customers) more than the base price. Here are some examples:


An 8” x 10” print: Base Price $2.29 + 100% Profit ($2.29) = Selling Price $4.58

An 8” x 10” print: Base Price $2.29 + 200% Profit ($4.58) = Selling Price $6.87

An 8” x 10” print: Base Price $2.29 + 300% Profit ($6.87) = Selling Price $9.16


Zenfolio gives you a tool to customize your own pricing formula that includes adding a “fixed markup” and you can round your prices to the nearest $1.00, 99 cents or 95 cents.


Another option is to manually enter either your desired profit price and Zenfolio will calculate the selling price and vice versa. Use this method when, based on your competitive pricing research and experience, you know what the selling price should be appropriate to your customer demographic.

You can use the formula or manual pricing options for any products you want to offer, whether it is a product through a Zenfolio vendor, a self-fulfilled product or digital products.


Seeing Sales Results from Your Pricing Strategy

The best test to see if your pricing strategy is on target for your customers is the amount you are receiving from your orders. At any time, you can adjust your profit in your price lists if customers are mentioning that your prices are too high or low. Having the right pricing strategy for your photography business will also allow you to offer packages and create coupons for holiday and seasonal specials when you want to generate more product sales and still have your profit built in.


Shari Warren of Warren Creative Design has provided design, training and business consultations to hundreds of Zenfolio photographers since 2011. With her background as an art director in the software and publishing industries, she brings a creative, objective eye and marketing savvy to help portrait, wedding and fine art photographers showcase their photography and set up their websites and shopping carts to help accomplish their business goals.


(ZenBlog) Shari Warren Zenfolio photographer photography pricing professional photographer professional photography selling http://blog.zenfolio.com/blog/2016/9/pricing-strategy-tips-for-portrait-photographers Thu, 29 Sep 2016 23:31:13 GMT
5 Musts to Get Your Submission Game On Point http://blog.zenfolio.com/blog/2016/9/5-musts-to-get-your-submission-game-on-point Getting published in a major outlet is the cannon in a professional photographer's  promotional arsenal. Our partners at Two Bright Lights are a leading content source for over 400 major publication outlets, and they've given us the scoop on the best way to get your submissions ready for the big leagues. Plus, a 10% discount for our readers with promo code: ZFTBL.  For more info on Two Bright Lights, check them out here.

You’ve shot an amazing wedding or event, and KNOW that it’s perfect for publication. But then what? Don’t worry, we’ve got you… Follow these five tips and your submission game will be on point! 


1. Choose publications carefully

There’s an old adage that says “There’s a lid for every pot.” The same is true for submissions! Find the right publication for your album and avoid mass-submissions. Publishers can see where else an album has been submitted and they want to know that you think this album is perfect for them, so choose five to ten publications at most. Be sure to read the submission guidelines for each publication that you are targeting. Don’t waste your time – or theirs – by submitting to publications that are clearly not a fit.

2. Make sure your album story rocks

Editors want to publish the best looking photos, for sure. But they need a great story to tell too! And they don’t want to have to do all the heavy lifting. Include as much of the backstory and as many of the details as you know. If you aren’t the event or wedding planner – call them! They usually know lots of great little nuggets since they spend so much time with the host or the bride and groom.

Worried that you aren’t a great writer? Don’t be! The publisher will finesse the story, they just need the raw ingredients. One editor even told us they’d be thrilled with a bulleted list of details if the submitter is not a strong writer. And often it’s the details – along with great pictures – that cinch the submission.


3. Provide plenty of image options

150 images may seem like a lot, but really, it’s not. Think about it from the perspective of the editor – they want options! They need to be creative, and especially for non-exclusive publications, they want to create a feature that is unique to their publication. Even when it seems like you have added enough detail shots, add some more. Remember, that is what editors use to inspire their readers with lots of new ideas.

4. Tag your fellow vendors

There are lots of excellent reasons to tag ALL of the other stellar event professionals in your submission. Those vendors will promote you in return and you’ll grow your professional network. When the submission gets published, they’ll be automatically alerted and will share the feature on their social networks.

But the #1 reason to tag the fellow pros that you worked with is that publishers are looking for that information! 70% of editors say that it is critical to include vendors in your submissions, and 89% say it is very important. Nearly half of the editors we surveyed want to see 8 or more vendors tagged in an album. So grab those business cards, and get tagging!

5. Keep your images in the order they occurred

Let’s pretend you’re watching a movie that you’ve never seen before, but for some reason it started right in the middle, then skips from there to the beginning, to the end and then back to the beginning. How frustrating would that be?! Just when you think you’re getting the story, it completely changes on you. When you’re submitting your album to an editor, it’s like they’re viewing a “movie” for the first time, and you want to help them understand the story.

With that in mind, make sure you keep your images in the order they occurred – If there was an amazing first look, make sure that is before the ceremony and even if the send-off is absolutely breathtaking, keep it at the end of the album.


Helpful hint: If there is one image that you want the editor to see first, regardless of when it occurred, make it the cover image!

*Photography by Zenfolio and Two Bright Lights user, Derek Chad Photography



Only 40% of wedding professionals get published – join their elite ranks! Two Bright Lights makes it fast and easy to get published and costs less than $15/month. In just three quick steps, you can submit your work to more than 400 magazines, blogs and websites, including The Knot, POPSUGAR, Brit + Co, MunaLuchi Bride, Every Last Detail and more.


So what are you waiting for? Sign-up today at twobrightlights.com.


10% off with promo code: ZFTBL Offer valid on new or upgraded annual memberships. Expires 12/31/16.


(ZenBlog) Bright Lights Two Zenfolio marketing photography http://blog.zenfolio.com/blog/2016/9/5-musts-to-get-your-submission-game-on-point Mon, 26 Sep 2016 21:00:00 GMT
It's Here! Simplified Categories for Easier Browsing, Buying, and Selling http://blog.zenfolio.com/blog/2016/9/simplified-product-categories

For an improved client-shopping experience, we have streamlined the available product categories in the 'Selling' section of your account from about 16 to 6. The Shop home page displays six new product category choices + client-friendly naming conventions.


Based on the latest marketing research and best practices for online shopping, this reorganization lays the foundation for a more intuitive experience for easier browsing, buying and selling. In simplifying the number of possible options in the ‘Selling’ section of your account, your clients can find things more easily. This refresh also includes familiar category names (i.e., photo gifts, home decor) that actually mean something to your clients versus language used primarily among photo-industry insiders. Thus, making it easier for your clients to find and buy what they are looking for.


The newly organized main categories are Prints, Albums & Books, Photo Gifts, Greeting Cards, Home Decor, and Marketing. All of the 2000+ vendor products available to sell through your Zenfolio account live under one of these six categories. If you have Packages, this category will remain the same and appear in addition to these six.


If you have Digital Downloads or Self-fulfilled Products, these six new categories will be available for you to use, along with the same default categories you are familiar with (‘Digital Downloads’ and ‘Other Products’).


For current selling accounts: All products have been migrated and consolidated into the new categories on 9/22/2016 at midnight (PST). All the products you currently offer are still available for sale on your site, but may appear in a different category. Pease contact our Customer Support team for a detailed list on where items were mapped in the simplified categorization. We encourage you to login to your account, review the new categories, and make any needed updates.


If you have any additional questions, our Customer Support team is happy to help.


Happy Selling!


Update to Pre-Announcement on 9/6/2016

Coming Soon: Simplified Product Categories for Easier Buying & Selling

Leveraging 10 years of print product sales experience and consumer behavior insights, we are improving the categorization of products for an easier shopping experience. While photo industry insiders are fully in-the-know about the myriad of print products to search for, buy and sell, it’s probably not as instinctual for your clients to navigate this part of our world.

Therefore, we’re simplifying the product categories, making it more shopper-intuitive for both you and your clients to browse, buy and sell through your Zenfolio website/storefront. Coming soon, you will see six newly updated product categories that list the items that can be purchased. Digital Downloads and Packages will appear in addition to these. The new product categories are: Prints, Photo Gifts, Photo Albums & Books, Greeting Cards, Home Décor, and Marketing.


What does this mean for you?

The products you love to buy and sell will still be available with this reorganization. The only difference is that it may be living under one of the new categories/subcategories, so check back soon for updates!

(ZenBlog) Zenfolio browsing buying galleries marketing photography product categories product update products professional professional photography sale selling storefront http://blog.zenfolio.com/blog/2016/9/simplified-product-categories Fri, 23 Sep 2016 07:00:00 GMT
4 Steps to Boost Print Sales in Your Online Store http://blog.zenfolio.com/blog/2016/9/4-steps-to-boost-print-sales-in-your-online-store Just like launching a brick and mortar store takes some planning before the doors should ever be opened to the public, the same goes for your online store. Here, we cover four tips for perfecting the selling aspect of your website, from knowing who your audience is to prompting clients to buy through incentives—all so you can see the profits roll in.


Step 1: Know your audience


When deciding what products to offer, consider who your audience is for that particular event and gallery. For peewee soccer portraits, wallet prints, key chains and mugs will likely be the biggest sellers. And you can be sure no one is going to order a photo cutting board of their beautiful boudoir portrait. Some clients might not have the desire or the wall space for any print products, in which case you’ll want to offer digital downloads for sale in a variety of sizes or quantities.


The bottom line is that you need to create different price lists with the best products for each specific gallery. The products mom wants of her peewee soccer player are likely going to be very different than what a 26-year-old woman would buy for her boyfriend on Valentine’s Day.


Also keep in mind that some of your clients might be more price-conscious than others. It’s completely OK to have a healthy markup for your products for a wedding client, while cutting your margin significantly for a charity event.

Step 2: Build a beautiful product display


Just like when you see a beautiful outfit on a mannequin, selling is all about the presentation. When your photos look better, your clients buy more. So make sure your galleries are elegant and highlight the unique qualities of your work.


It’s also important to make the buying options clearly visible and enticing. Include high-quality photos of the available products in the gallery header and in the shopping cart. These should be displayed in a way that will make the customer want to buy. Have the “Buy” or “Add to Cart” button prominently and conveniently located on the page.


Every selling gallery should have:


  • A clear call to purchase button

  • A list of your featured products

  • High-quality photos of the products


Step 3. Drive visitors to your galleries


Just like you need to drive traffic to your website to gain clients, it’s important to drive clients to their galleries so they can start purchasing. You can do this in several ways:


  • Email invitations. Once a gallery is ready, send a nicely formatted email to your clients (and anyone else whose email you’ve captured for that event) to notify them. In the email, encourage them to share the link with their friends and family.


  • Social media mentions. Create a few teaser shots from the event and post them on social media, tagging the clients. These will be seen by your clients and their entire social networks, creating excitement and driving traffic to your galleries. If you enable Visitor Sign In, you’ll have a list of potential buyers before your photos are even processed.


  • Promo card with a link to the gallery. For your next event, create a gallery ahead of time and give it a friendly URL. Have some cards preprinted with this URL and pass them out to every attendee so they can go to your website and view your photos after the event. Set up the gallery to collect each visitor’s contact information to notify them once the photos are ready, and again you’ll gather a nice list of people for future marketing.

Step 4. Give your clients incentives to buy


You’ve brought people to your site and made it easy for them to make purchases. Sometimes that’s not enough. It’s easy to view images online but put off buying until later. Change this by giving your clients some additional incentives:


  • Create time pressure. Set an expiration date on a gallery so they have a limited amount of time to purchase before their images go away. Make sure that expiration date is visible in the gallery. You can even send reminders a few days before the gallery expires.


  • Offer a special promotion. Everyone loves a great deal. You can create early bird coupons for people who make purchases within the rst week photos are online. Or you can include gift certi cates toward prints as a part of your session fee to get people into the buying mindset right away.


  • Bundle products into packages. Create a package of prints and products and lower the total cost of what customers would pay for the same items a la carte. The savings encourage visitors to buy more than they originally planned while feeling like they are saving money.


Looking for more? Start building your Zenfolio site for free today, to explore our best-in-industry selling tools and site customization tips. With a Zenfolio website, access these features and more:    


  • Zenfolio wants you to make the most out of your business. In addition to email invites, coupons, gift certificates and packages, it also has a shopping cart reminder feature. Your registered clients will receive emails reminding them of their unfinished orders, which encourages them to complete checkout.

  • Zenfolio allows you to create an unlimited number of price lists and assign them to individual photos or galleries. These price lists can include products offered by Zenfolio partner labs, digital downloads or products you fulfill yourself. ​

  • The Zenfolio Featured Products option allows you to select a list of your most popular (or most profitable) products to appear directly on your gallery or photo pages. The easy-to-use shopping cart that is built in to every account displays the products available for sale and quickly guides the visitor from browsing to purchasing.

  • Each gallery you create allows you to create and send beautiful email invitations, create unique, friendly URLs, and easily share photos on social media.

(ZenBlog) Zenfolio marketing photography portfolio selling http://blog.zenfolio.com/blog/2016/9/4-steps-to-boost-print-sales-in-your-online-store Thu, 22 Sep 2016 20:15:11 GMT
Dance Across America: A Zenfolio Photographer Spotlight http://blog.zenfolio.com/blog/2016/9/dance-across-america-a-zenfolio-photographer-spotlight At Zenfolio, it is our privilege to support some incredible photographers as they pursue their art and develop their businesses. Today, we are shining the spotlight on Entertainment Photography Specialists’ Jonathan Givens, and his newest endeavor, “Dance Across the USA.” If Jonathan’s project inspires you, please consider donating at www.danceatusa.com so they can continue this journey and spread the beauty of dance, America’s national treasures, and photography across America!


Tell us a little bit about your “Dance Across the USA” project - what does it entail and what challenges have you faced so far?

Dance Across the USA is, at its core, a fundraiser for the National Endowment for the Arts, and the National Park Service.  I am traveling to all 50 states plus Washington DC, to photograph dancers with America’s beauty as their backdrop.  All the locations are nationally significant locations, ranging from the Alamo to active volcanoes, from Death Valley to Glacier National Park.  We have 56 locations, all done over 90 days, while driving over 22,000 miles to get to all of these spots.  The challenges have been many!  We have had car trouble, gear trouble, location trouble, model trouble, you name it!  We pull permits for every shoot we do, and in National Parks, it can be quite expensive.  Grand Canyon wanted to charge us $3000 to shoot there.  We did not, choosing instead to shoot at Antelope Canyon, which still cost us $1000, but we got private access for three hours, and OMG… the images from there!

I came up with the plan for this in January, and we started it on June 28th.  We put out a call for dancers on social media (we have about 55,000 followers between Facebook and Instagram and received about 2800 applications.  I first narrowed it down to about 300 finalists, then chose 150 dancers to participate in the project.  Then we had to finalize the route, the locations, and prepare to make the trip.  I am traveling alone in my van, named the Mighty Buford, which I built out to have power (both 12v and pure sine 110v house power), a refrigerator, shower, kitchen, storage, bed, and of course carry my gear!  We have been off-roading quite a bit, and as of this point have traveled 13,000 miles or so.


What inspired you to take on this project?

I saw a post around Christmas about a guy who used some swanky computer algorithm to create the most efficient trip around the US.  I thought this was interesting, having been to all 50 before anyway, and thought, “How could I do a trip like this and make it worth while?”

I am a dance / circus photographer, and so I built the project around that subject matter.  And I love our National Parks, so using them as a backdrop was a no-brainer.  I’ve been very successful in my business (and thanks to Zenfolio for helping me have a great website!) and I wanted to give back.  So I am donating my time, and my company’s time, to do this project.  We are funded by donations, and all that money goes directly to the trip, permits, tolls, etc.

What have been some of the most joyful or unexpected moments of this project so far?

Arriving at a location and having everything be perfect, or lucky accidents that help you pull off an epic shot, those are the things that are incredible!  So much of landscape photography is dumb luck.  You can plan the location, the time, the date, and it could rain.  Or snow.  Or there’s a fire.  Or a flood.  Or perhaps, the stars align and there is a rainbow appearing as you drive up to the location - which happened at Volcanoes National Park in Hawaii.  We sprinted to get it, and after about 90 seconds it vanished.  But I got the shot!  Or at Crater Lake, where the spot I had planned on shooting from was on fire, with one of the many forest fires burning out west.  So a last minute scramble to find a spot that would work.

But being able to create my work, work with a purpose, in these amazing locations, there is nothing better!  Sunrise at Olympic National Park, sunset at White Sands National Monument, dance astrophotography in Death Valley at midnight, and so many more.  These moments all add up to being the most amazing project I have ever had the pleasure of being a part of - and I say that after 30 years in entertainment: working for Cirque du Soleil, Oprah Winfrey, cruise lines, Broadway tours, major motion pictures, and star-studded private events for the uber rich and famous.  

How does the pursuit of this project reflect or connect to the kind of work you do each day?

My day to day photography is all performers - dancers, acrobats, singers, theater productions, etc.  The first half of the year is all dance schools, with the rest of the year being individual and commercial sessions for clients.  I am completely booked up through the new year, which taken be back into school season, and and already booking sessions for summer and fall of 2017!  I shoot what I know, and I know performance.  I was a professional performer for many years (member Actor’s Equity Association) then moved backstage doing the technical after injury stopped my performance career.  So when a dancer is not en pointe completely, I know.  When their pas de chat is weak or the Ring Leap isn’t right, I can call them on it.  Being able to bring that expertise to my photography helps me create much better work.  as a photographer, we want a pretty photo, technically correct and visually pleasing.  But a dancer will throw the whole thing out if their feet are bad, or their hand is turned out weird.  


We look forward to seeing the final outcome of this awesome project, and thank Jonathan for taking the time to tell us all about his endeavor! For more stunning photos from “Dance Across the USA,” visit http://www.danceatusa.com, and please consider donating to help EPS complete this incredible journey.


(ZenBlog) Dance Across the USA Jonathan Givens Zenfolio photography http://blog.zenfolio.com/blog/2016/9/dance-across-america-a-zenfolio-photographer-spotlight Tue, 20 Sep 2016 23:58:44 GMT
Enroll Now & Drive Holiday Sales: Email Promotions Straight to Your Client’s Inbox http://blog.zenfolio.com/blog/2016/9/zenfolio-run-client-sales-enroll-now-holiday-2016

The gifting season is quickly approaching and we’ve hand-picked top-selling print and photo products to feature in six awesome email campaigns. Let Zenfolio be your free marketing team to help drive your sales during the upcoming holiday season.


How Zenfolio-Run Client Sales work:

Using e-commerce best practices, we will do the work for you to encourage your clients to purchase directly from your galleries through dedicated email campaigns. Get the most out of your holiday with email campaigns personalized for your business. Enroll in all six or select the ones that work best for your business.

Act quickly! Enrollment now open for the first email campaign. Deadline to opt in or out of the first campaign is 9/25/2016. For details of all six campaigns + previews of what your clients will see, click here.


(ZenBlog) Zenfolio Zenfolio-run Client Sales holiday campaigns marketing photography prints professional photography promotions sale selling shopping storefront http://blog.zenfolio.com/blog/2016/9/zenfolio-run-client-sales-enroll-now-holiday-2016 Mon, 19 Sep 2016 18:08:05 GMT
Updated Pre-Filled Price List Makes Selling Easier http://blog.zenfolio.com/blog/2016/9/update-to-pre-filled-price-list-makes-selling-easier Ready to start selling today? Woo-hoo!

The newly updated Pre-Filled Price List makes it easier to sell during peak purchasing season. Instantly add a price list to your galleries to start selling in seconds. The price list is pre-filled with the top-selling photo products including great gifts for the holidays, and includes suggested pricing. You can also customize it for your business by simply adding or removing products as you see fit. Nifty, right?

Already a selling aficionado? Awesome! Perhaps you can use it as a guide to ensure you’ve included the most in-demand products to your current price lists before the holiday season starts.

 To learn more about creating and adding price lists to your galleries, click here


Psst! Have you enrolled in the Zenfolio-Run Client Sales yet? The gifting season is quickly approaching, and we’ve hand-picked top-selling print and photo products to feature in six awesome email campaigns. Each one we send to your clients on your behalf will feature different products to excite and inspire gifting ideas. Learn more here

(ZenBlog) Zenfolio add new price list featured products galleries marketing new price list photographer photography pre-filled price list price list product update professional photographer professional photography promotion selling http://blog.zenfolio.com/blog/2016/9/update-to-pre-filled-price-list-makes-selling-easier Mon, 19 Sep 2016 07:06:15 GMT
School Photographer Tips & Tricks for Fall 2016 http://blog.zenfolio.com/blog/2016/9/school-photographer-tips-tricks-for-fall-2016

Right now school photographers are in the middle of the busy season, and we’d like to offer some help. Here are our tips to help you make the most of your Zenfolio account for fall 2016!


Organize Galleries for Better Performance

The optimal gallery structure is a gallery per class and a group per school.

Group name - Valley Middle School Class Photos Fall 2016

Gallery 1 - Section 1

Gallery 2 - Section 2

Gallery 3 - Section 3

Gallery 4 - Section 4


This organization maximizes the performance of your galleries and also helps you utilize a new feature we launched recently for Advanced plans and high volume customers to easily offer a pre-selected product such as a group photo with every package. Note that if you use Miller’s Remote Suite Plus to upload your photos to Zenfolio, you will only be able to upload one gallery per student—you can then reorganize it per the recommendation above.


Use Events to Seamlessly Share Pictures

If you use our Events feature, you can send a subset of the pictures in your gallery to a client. For example, you can share the pictures of a student with only their parent even though the pictures of all the students in the class may be in the same gallery. You can also increase the security of these galleries by making it a restricted event and assigning a password to each one of them.


Set Up Commerce ASAP

Don’t wait until the last minute to set up selling on your website. Create a price list or use our new default price list with holiday items and competitive pricing recommendations to start selling as soon as your galleries are set up.  


Make sure to fill your price list with products so that your clients can take advantage of all of the holiday promos we have lined up for this season. The more products you offer the more opportunities for your clients to buy, which will increase your sales!


Don’t forget to adjust your retail pricing every time a new client promotion or product is announced. Pay special attention in your price list because that’s where you’ll set your product markup.

Opt In to Our Promotions to Make More Money

Look out for our upcoming Zenfolio-run promos and opt in. Let us do the work for you!

We have a lot to offer you this holiday season, so be on the lookout for new product announcements, promo deals and discounts, and take advantage of them.


For more information about how school photographers can maximize the efficiency and performance of their Zenfolio platform, please refer to our Guide for School Photographers.


(ZenBlog) Zenfolio photography professional photographer professional photography school photographer school photography selling http://blog.zenfolio.com/blog/2016/9/school-photographer-tips-tricks-for-fall-2016 Fri, 16 Sep 2016 21:38:38 GMT
The Next Phase of the New Shopping Experience is Here! http://blog.zenfolio.com/blog/2016/9/new-shopping-experience-2016 10/21/2016 - LATEST UPDATES: Check out what's new here.



Hooray! The Next Phase of New Shopping Experience is now here!*

To help grow your business, we’re launching the next phase of the New Shopping Experience. It is more intuitive and equipped with useful selling features. The improved experience leverages e-commerce best practices to make browsing and buying easier for your clients, and selling better for you.


Five key highlights in the New Shopping Experience:

1.  For a fully personalized experience, photos from your client’s galleries instantly appear on product categories while they are shopping.

Available soon: Gallery icons will neatly showcase photos with orientation detection.


2.  One-click shopping makes it super easy for your clients to add single-item products to their cart in seconds. ​The most popular items in your active price lists will automatically show for one-click shopping. Or, you can easily pick your own best-selling products to feature. New to selling? Instantly attach a pre-filled price list to your gallery with featured products already selected.    


3.  Prominently showcase your packages on your Shop Home page to increase your sales. Packages are displayed side-by-side in columns so your clients can quickly compare options. 


4.  And, we've simplified categories, making browsing and buying products more shopper-friendly for your clients: Prints, Albums & Books, Photo Gifts, Greeting Cards, Home Decor, and Marketing. All of the 2000+ items available to sell through Zenfolio live under one of these six categories. Digital Downloads and 'Other Products' for Self-fulfill are available and will appear in addition to the main category options. Packages will be prominently displayed above the categories of your Shop home page.


5.  A shipping estimator in the cart allows customers to conveniently estimate order total.


This is just the beginning... Our teams are working to progressively improve and roll out more features and functionalities in phases. Check your email and login notifications in your account dashboard for the most up-to-date news.

Get it now: Click “Turn on” in the Zenbar link (located at the top of your Dashboard) to turn on the new shopping experience now. Your storefront will immediately migrate over. You can easily turn it off and revert back to your original storefront by simply clicking “Turn off” in the Zenbar link again.


We’d love to hear from you! Send us your feedback, comments, and questions regarding the New Shopping Experience to shoppingbeta@zenfolio.com.


*The New Shopping Experience available is for all U.S. Pro and Advance plans. If you were previously opted-in to the beta shopping experience, for your convenience, we have automatically turned on New Shopping so no action is required. And, just in case, no fret! It’s super easy to opt-out for now by clicking “turn off” in your dashboard until the end of the year. For more information, click here.

**Learn more about simplified product categories here.


It's Coming: Increase Sales with an Improved Shopping Experience


Drumroll, please… The improved shopping experience is leveraging e-commerce best practices to make shopping a breeze for both you and your customers.


Soon, we will be unveiling the New Shopping Experience for the entire Zenfolio community to enable.* Your optimized Zenfolio storefront will reveal (1) enhanced selling features to help grow your business, and (2) provide a more intuitive shopping experience for your customers. With input from the Zenfolio Beta Tester Community, exciting new features and improvements have been made to enhance the overall buying and selling experiences since the beta launch in July. And… this is only the beginning!


Five key highlights in the New Shopping Experience:

  1. For a fully personalized experience, photos from your galleries will instantly appear on products while your clients are shopping, and with orientation detection, gallery icons will neatly showcase photos.

  2. Your clients can add featured products to their cart with one click.

  3. Simplified categories** make browsing and buying products more shopper-friendly.

  4. Prominently showcase your packages to quickly increase your order sizes.

  5. A shipping estimator in the cart allows customers to conveniently view order total.


Stay Tuned! The New Shopping Experience will be available in the upcoming weeks.***


*The New Shopping Experience will be available for all US accounts.

**Learn more about simplified product categories here.

***If you were previously opted-in to the beta shopping experience, we will automatically turn on the new experience for you upon release. For photographers who did not participate in the beta, you’ll have the opportunity to opt-in upon release.

(ZenBlog) Zenfolio marketing new shopping experience photography prints product update professional photography selling shopping shopping beta storefront http://blog.zenfolio.com/blog/2016/9/new-shopping-experience-2016 Fri, 16 Sep 2016 06:59:00 GMT
Unleashing the Triple Scoop Music “Ultimate” Collection http://blog.zenfolio.com/blog/2016/9/get-the-ultimate-collection-from-triple-scoop-music Triple-Scoop-Music-Ultimate


Get award-winning music for your Zenfolio slideshows! Triple Scoop Music (TSM) and Zenfolio have come together to offer the Ultimate Collection (TSM Ultimate), which gives you unlimited streaming access to more than 17,000 songs and soundtracks for just $10 a month. Check out this awesome add-on today and get your first month for FREE with coupon code TSM1MO (offer ends 10/15/2016).

TSM’s staff-curated playlists feature hand-picked songs to supercharge your Zenfolio photo slideshows. Enhance the emotional experience of your slideshows with world-class music by adding energy, soul and style. You’ll find the perfect melodies for every type of slideshow: Love, Weddings, Landscape, Sports, Baby, Family, Travel, Business, Celebrations, and more. Take advantage of award-winning music to help you share your story, promote your brand, and grow your business.

With unlimited streaming access, you can use any of these 17,000+ songs as many times as you’d like. Every time you create a slideshow you can add music from Triple Scoop Music, directly from within your Zenfolio account. There’s no downloading of music files and there’s no limit to the number of slideshows you can add music to. The music streams directly on your Zenfolio slideshow—it’s that simple!


How it Works:

1. Log in to your Zenfolio account and add the Triple Scoop Music Unlimited Collection (TSM Ultimate) for just $10/month—don’t forget to use coupon code TSM1MO to get your first month FREE (offer ends 10/15/2016).

2. You’ll instantly receive unlimited streaming access to over 17,000 award-winning songs and soundtracks within all of the slideshows you create on Zenfolio.

3. You’re ready to jam!


Supercharge your Zenfolio slideshows right now with the TSM Ultimate package! To learn more, click here.



(ZenBlog) Triple Scoop Music Zenfolio music photographer photography professional photographer professional photography slideshow http://blog.zenfolio.com/blog/2016/9/get-the-ultimate-collection-from-triple-scoop-music Fri, 16 Sep 2016 06:55:00 GMT
The Perks of Zenfolio's Professional Album Design Service http://blog.zenfolio.com/blog/2016/9/the-perks-of-zenfolio-s-professional-album-design-service

As a photographer for almost 10 years now, I can honestly say that there is nothing that I love more than albums. Whether it is a wedding album, an album to document the tiny freshness of a newborn baby, or an album to commemorate a special event such as bar mitzvah or huge family gathering—these are not just albums that your client and their loved ones will look through several times; they hold pieces of familial history. If a client invests in an album, they are treasuring a moment of time captured by you that tells a story about their life.

At any given photo show, you will see me basking in the glory of high-end papers and finely stretched leather covers—turning each album page with care, my inner romantic photographic storyteller bursting out. And, this is exactly where my love affair with albums comes to a screeching halt. Why, you ask? Albums take a lot of time. I have already spent so much of it with this client already, from the booking, to the editing, to the delivery of any other items. I have other clients now, other sessions, other weddings, I am way behind on my editing (always), and I fed my kids macaroni and cheese from a box for the third night in a row.

The workflow for albums is intense. You need to find the best album company for you (daunting… there are tons of them out there), you need to go through all of the images and pick the best ones, you need to confer with your client about these images, and then you need to review the suggestions from your client. Next, you need to design the album in Adobe Photoshop or InDesign—or both. When it comes to templates, you can’t have just one or all of your albums will look the same, and you need to have them in all different sizes. You go back and forth with the measurements down to the tiniest increments; if you make one tiny miscalculation, the entire album will print wrong and you will be out hundreds of dollars. Finally, you present the design. Your client makes several suggestions and decided they wanted the album in a larger size, so you are back to where you started.

Before you throw in the towel and decide that offering high-end albums is akin to running a marathon you didn’t train for, Zenfolio is here to help. Our full-service album design and fulfillment will take away the anxiety, the costs, the guesswork, and actually… all of the work out of offering albums to your clients.

The process is simple. All accounts come with the Album featured already enabled. If you are not ready to offer them or want to create albums yourself, simply log in and disable the feature - it only takes a moment.



Then, you or your client clicks the Make an Album button on their gallery page. The album design itself costs only $50, which is a great deal if you think about it. Photoshop,  InDesign, and Lightroom, which most of us use, cost $50 a month! Maybe you want to use Fundy? That’s $300, and that doesn’t cover whatever upgrade they come out with next. And what about your time? Time is money!



The designer carefully reviews the photographs and chooses the ones that work best during the selection process. After the selection process is complete, the designer will send an email to you or your client. Don’t worry; these are not set in stone. You can check or uncheck any of the images at this stage and resubmit the images to the designer.



The designer then takes this approved selection and custom creates a design for your client. In 3-5 business days they will be able to review their design and purchase their album. 



Can you believe we take care of the branding too!? Your studio or business name is stamped right into the album. Whoever looks at this album will see your name. This is offered to you at no additional charge. The setting for this imprint is your display name. You view this in your account under Settings, Account, Display Name and Copyright.  Free marketing is the best kind of marketing!



There is an impeccable beauty to heirloom album work. The pages are printed on the finest quality paper, and the book itself is hand bound and crafted. Because of the handmade quality of the albums, the process takes a full 15 business days from start to finish. After the album ships and is on its way to your client, you receive a $100 profit in your account without having to do any of the heavy lifting.

The album I chose to feature for this blog post is a 12 x 12 album, with luxuriously thick pages and a breathtaking Acrylic cover.  The high-glass finish is not only stunning, but it is also completely impact or dent resistant. The leather is milled with such precision that there is almost no bump between the cover and the binding.


And these pages are the epitome of extravagance.



Every album is carefully packaged and delivered directly to your client in a lovely box too!



This new service is a complete win-win for any photographer who does not have the time or the desire to offer albums to clients, and it is a win for your customers too! A customized design process with a professional album designer and a beautifully handcrafted heirloom album delivered right to their door, all without you lifting a finger. So get out there and do what you love… shooting, or finishing up that backlog of editing, and landing new clients. We will take care of you, your clients, and everything in between.  To make sure you are enrolled in this service click HERE.



Amanda Burse is a devoted wife and mom to four children between the ages of three and 13. She is part of the Zenfolio Customer Support Team and has been a professional photographer for nine years. 
(ZenBlog) Zenfolio photo album photographer photography professional photographer professional photography http://blog.zenfolio.com/blog/2016/9/the-perks-of-zenfolio-s-professional-album-design-service Mon, 12 Sep 2016 22:07:51 GMT
Why Print in a Digital Age? http://blog.zenfolio.com/blog/2016/9/why-print-in-a-digital-age


Adam Scorey, ex-photo magazine editor and now Product and Marketing Manager for One Vision Imaging, suggests that if we desert print, the content, the pose or the moment will end up becoming more important than the rest of an image’s ingredients.



Why do we take pictures, or why are we commissioned to shoot? Regardless of the client, it’s to capture our memories and remind us of the good, bad and ugly of the world around us. As business owners we strive for quality in all things. 

We don’t go into a shop and say, “Can I have your most terrible carrots please?” or “No, I’d rather have the broken down, three-wheel car please, the one with the rust and the dents!” You buy good products. You go on great training courses and you set up a cracking, all-singing-all-dancing website.

So when it comes to your images, what should you do? Send a USB or DVD with your images on it and let the client decide? As the expert, you know what’s best for the client. That’s why you can charge more — you have superior knowledge and expertise in the field. 



The question these days is: has the content of an image become more important than the print quality; and by that I mean have we let the customer decide what should be termed as quality? The pose rather than the density, contrast and colour saturation? Has the price become a bigger consideration than the purpose?

We have lost our way a bit with the prevalence of digital. Instead of digital images making pro photography simpler and less susceptible to theft, it has done the opposite. Our prints used to create a standard for us all to be judged by. And photography organisations like RPS, SWPP, The Guild and competitions like The Comedy Wildlife Photography Awards, Taylor Wessing Portrait Prize and the Pink Lady Food Photography Awards all still use professional quality prints to judge an artist’s work. No way can you say they are all Jurassic dinotographers using stone tripods and wax tablets. Print, arguably, is still cutting edge. It’s still THE standard to be judged by… if you dare.



The key thing to remember here is: It’s the print that creates the true value, not the ingredients. Your image, carefully colour corrected and graded and then printed on fine quality paper.

Printing is scary. It takes no prisoners. And why should it? It's the best, since it creates a level playing field. Desert print at your peril; you’ll give the customer all the power and you, the hard working pro, will seem no different than Uncle Paul with his Nikon D5500. And his images look great on his tablet, right?



Top Tips! Learn how to: 

Order products through your own account

Add products to your price lists for selling

Order free One Vision Imaging test prints



Adam Scorey is a professional photographer, ex-photo magazine editor and now Product and Marketing Manager for trusted Zenfolio partner One Vision Imaging.

(ZenBlog) Adam Scorey OVI One Vision Imaging UK Zenfolio digital partner photographer photography printing pro lab production professional lab professional photographer professional photography selling http://blog.zenfolio.com/blog/2016/9/why-print-in-a-digital-age Mon, 12 Sep 2016 09:00:00 GMT