4 Ways To Jumpstart Your Business in 2019

January 07, 2019  •  5 Comments

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We put together some best practices to help you jumpstart your photography business for the new year. Build a strong business foundation for your photography and get your site to do the work for you to ensure that it will flourish as you progress.  Here are some tips to get you started on the right foot.

 

Tip 1: Create a beautiful website you and your clients will love.

 

You only get one shot at a first impression. What impression would you want to make on your audience? The biggest way to make an impression is by setting up a beautiful website that showcases your work. Nowadays, you can't get away with an outdated website as more and more of the world goes digital.

By selecting your favorite template and making sure you upload your best work, you can increase your chances of leaving a lasting impression on your website visitors.

 

Tip 2: Create a pricing strategy

 

When you feel that your website feels ready to showcase, it's time to establish a proper pricing strategy for your work. Of course, this depends on the type of photography you shoot as well as your location, but there are general strategies to keep in mind in order to run a successful photography business. Pay attention to the cost of the goods you plan on selling and what profit margin makes sense in order to sustain your business. The best way to do this is to head over to your pricelist, create/edit a pricelist and pick out the most popular products (ex. prints, photo albums, magnets) and establish a healthy profit margin. Keep in mind how much your competitors price their work at to have a better idea of what price your work should range between.

 

Tip 3: Offer best selling products/services

 

What's the point of pricing, if you don't have any products to price? Luckily, Zenfolio integrates with the best printing labs so you can offer over 2000+ photo products with a click of a button. In 2018, we've seen the most popular products being offered include, but not limited to: 

  • Prints (4x6, 5x7, 8x10, 11x14)

  • Photo album

  • Buttons

  • Magnets

By adding a couple of these products to your pricelist, you can turn one photo into numerous amounts of products your clients will be sure to enjoy.

It’s also important to create the best customer experience you possibly can. By offering great products and simplifying your client experience, you can build a strong foundation for your business to grow. Some ways to streamlining your client experience is by offering Pre-Order, which enables you to get paid in advance and offers mobile-friendly payment options to your clients.

 

Tip 4: Be consistent

Last, but definitely not least, all photographers should be consistent in working towards building their photography business. One of the reasons why so many entrepreneurs struggle to scale their business is a lack of consistency. We're here to help you grow your photography business and provide you all the tools to help keep you on track so that you can continue doing what you love: shooting photos. If you ever have any questions about features, issues, or just want to show some love, feel free to swing by our support center or contact us


Imaging USA 2019: Will You Be There?

January 07, 2019  •  2 Comments

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Guess what? We’ve secured our spot at the 2019 Imaging USA photography tradeshow happening this January 22, 2019. We’re excited to be a part of the 10,000+ professional photographers attending the conference as we’ll be boothing and sharing the latest Zenfolio news and products!

 

Want to visit us? Here’s some information regarding tradeshow dates, times, and our booth number.

 

Information

 

Location: 

  • Georgia World Congress Center
    285 Andrew Young International Blvd NW
    Atlanta, GA 30313

Time:

  • Sunday, January 20, 11:30am – 5:00pm
    Monday, January 21, 10:30am – 5:00pm
    Tuesday, January 22, 10:30am – 3:30pm

Zenfolio Booth #:

  • 1010

 

As a bonus, we’ll be running an in-person only $100 giveaway contest! So if you’re feeling lucky and/or friendly, come pay us a visit at IUSA 2019! For more information on IUSA, feel free to visit their website.

 


2018 Holiday Shipping Deadlines

October 31, 2018  •  Leave a Comment

2018-holiday-shipping-deadlines_blog header2018-holiday-shipping-deadlines_blog header

 

It's that time of the year again! We put together a list of shipping deadlines from our lab printing partners to help you prepare for the busy holiday season. Making sure that you know your shipping deadlines can help save you time and money while also ensuring that your clients receive their photos and gifts on time.


Requesting Changes and Cancellations

Our partner labs work extra hard during the holiday season—often printing, packaging, and shipping an order the same day it’s placed. This means that any request for changes needs to be sent within minutes of placing an order or it might not be caught in time.

 

Approving Orders

Although enabling “Pending Order Approval” in your price list allows you to review orders and make changes before the orders are sent for printing, it also delays sending the orders to the lab. Orders are not submitted for printing until you approve them, so we suggest reviewing and approving all orders as quickly as possible.

 

Shipping Deadlines

For your convenience, we’ve gathered a list of recommended deadline dates for each of our integrated vendors; most based on arriving before December 25th. Please keep in mind that orders must be placed and approved before the cutoff dates to be delivered in time for the holidays.

 

US Labs

 

Millers/MPix/ MPix Pro

Mpix, a division of Miller’s Professional Imaging, delivers professional quality prints using only the best materials and packaging. MpixPro offers a variety of high-end products such as photo books, canvas gallery wraps, metal prints, and calendars. To add an elegant touch to your clients’ holiday orders, we recommend choosing MpixPro’s Boutique Packaging shipping method (available for Premium Business and Advanced users only).
 

Ordering past the Dec 8th deadline?

*IMPORTANT NOTICE* Need this order before December 25th? If so, we strongly encourage you to select Priority shipping. Priority shipping uses UPS for quick delivery and simple order tracking to offer peace of mind that your order will arrive in time for the holidays. It is not uncommon for Standard shipping to experience longer delivery times during the holiday season, sometimes up to 10 additional business days.

 

Ordering past the Dec 12th deadline?

*IMPORTANT NOTICE* Need this order before December 25th? If so, we strongly encourage you to select Overnight shipping. Overnight shipping uses UPS for quick delivery and simple order tracking to offer peace of mind that your order will arrive in time for the holidays.

 

 

Millers / MPix / MPix Pro
Shipping Options Date Deadlines To Arrive By December 25th
Standard

Saturday, December 8th @ 11am CST

Priority

Wednesday, December 12th @ 11am CST

Overnight Friday, December 21st @ 11am CST


 

 

Photo Album Design Service

Zenfolio's Photo Album Service offers high-quality, custom designed albums for your clients without the hard work. We work directly with your clients on your behalf and you receive a commission on each order.

 

Photo Album Service
  Deadline Date To Arrive By December 25th
Selection Deadline Tuesday, October 23rd @ 11:59:59pm CST
Design Deadline Sunday, November 4th @ 11:59:59pm CST
Revisions Deadline Tuesday, November 13th @ 11:59:59pm CST
Approve By
Location U.S. International
Deadline Monday, December 3rd @ 11:59:59pm CST Friday, November 23rd @ 11:59:59pm CST
Album Ship By
Location Continental U.S. (Ground) International (Int Economy)
Deadline

Monday, December 17th @ 11:59:59pm CST

Friday, December 7th @ 11:59:59pm CST

 

 

Zenfolio US

Zenfolio Photo Products US delivers the highest-quality photo merchandising in partnership with vendors in the US who deliver the latest imaging and transfer technologies on a variety of surfaces such as T-shirts, mugs, and key chains.

 

Zenfolio US
Delivery Methods Deadline Date
International Orders (Includes Canada & Puerto Rico  Friday,
December 7th
Ground Service (Includes USPS) Monday,
December 10th
Two Day Delivery Friday,
December 14th
Next Day Delivery Monday,
December 17th
Holiday Turnaround in Business days 5 to 7 Business Days

 

 

Zenfolio Phone Cases

All case products are made using the highest quality materials, inks, coatings and decoration processes that are utilized by luxury case brands worldwide. Bright, sharp colors and high-resolution imagery deliver an unforgettable case product that is guaranteed to last.
 

Zenfolio Phone Cases

Location Delivery Method Deadline Date
U.S. USPS First Class Sunday,
December 16th
USPS Priority Monday,
December 17th
FedEx Overnight Tuesday,
December 18th
International (US To Canada) FedEx International Monday,
December 17th

 

 

Fotoflot

Fotoflōt products are an elegant way to display photos without frames. Your clients are sure to be impressed by the innovative magnetic mounting system, which allows you to avoid glare and enables you to swap photos in seconds.
 

Fotoflot
Holiday Date Order By (Domestic) Order By (International)
Thanksgiving 11/22/2018

Thursday,
November 15th

Monday,
November 5th
Hanukkah 12/02/2018 Monday,
December 3rd
Monday,
November 26th
Christmas 12/25/2018 Monday,
December 17th
Monday,
December 10th
New Year's Day 01/01/2019 Monday,
December 24th
Monday,
December 17th

Shipping via USPS Priority within the USA is included in product prices.

 

Canadian Labs

 

Pikto

Pikto is the premier Canadian lab. It sources the best papers, inks, and printers to meet every photographer's high expectations. Pikto offers a wide variety of products, including photo prints, Giclée prints, canvas wraps, and plexi face mounts.
 

Pikto
Shipping Method Photo Prints and Giclee Wall Displays
Canada Post Expedited Wednesday, December 12th Thursday, December 6th

 

European Labs

 

Picto 

Picto (France) After 65 years of enthusiasm and a close bond with creators and photographers, Picto is known for its experience, built on know-how passed down from generation to generation. This gives the company a certain advantage, particularly among photographers, galleries, museums and collectors.

  • We recommend placing orders 10 days before the delivery date (for a delivery in France).

  • As Dec. 24th is a Sunday, the last delivery day before Christmas is Friday Dec. 22nd.

  • The deadline to ensure on-time delivery is Dec. 12th.

 

OVI (One Vision Imaging)

One Vision Imaging, one of the largest professional labs in the UK, provides professional photographers with the highest standards of processing and finishing.
 

OVI
Product Type Shipping Type Christmas Deadline
Prints, Fine Art Prints, Collages (2-3 business days) Standard Post (1st Class)

Tuesday,
December 18th

Courier (to UK) Tuesday,
December 18th
Courier (to Europe) Sunday,
December 16th
Courier (Rest of World) Monday,
December 10th
Framed Prints, Box Frames, Colored Edge Blocs, Metallica Framed Prints, Chunky Canvas Wraps (5 business days) Standard Post (1st Class) N/A
Courier (to UK) Thursday,
December 13th
Courier (to Europe) Sunday,
December 9th
Courier (Rest of World) Wednesday,
December 5th
Arylic's (14 working days) Standard Post (1st Class) N/A
Courier (to UK) Sunday,
December 2nd
Courier (to Europe) Tuesday,
November 27th
Courier (Rest of World) Thursday,
November 22nd
Inkjet, 2", 3" Canvas Wraps & Canvas Wrap Round (5 business days) Standard Post N/A
Courier (to UK) Thursday,
December 13th
Courier (to Europe) Sunday,
December 9th
Courier (Rest of World) Wednesday,
December 5th
Cards, Postcards, Invitations, Bragging Books (5 business days) Standard Post (1st Class) Sunday,
December 16th
Courier (to UK) Monday,
December 17th
Courier (to Europe)

Tuesday,
December 11th

Courier (Rest of World) Tuesday,
December 4th
Mouse Mats, Jigsaws, Keyrings, Mugs, Place Mats, Coasters (4 business days) Standard Post (1st Class) Sunday,
December 16th
Courier (to UK) Monday,
December 17th
Courier (to Europe) Monday,
December 10th
Courier (Rest of World)

Wednesday,
December 5th

Photographic Albums (7 business days) Standard Post (1st Class) N/A
Courier (to UK) Tuesday,
December 11th
Courier (to Europe) Wednesday,
December 5th
Courier (Rest of World) Monday,
December 3rd
Photobooks (5 business days) Standard Post (1st Class) N/A
Courier (to UK) Thursday,
December 13th
Courier (to Europe) Sunday,
December 9th
Courier (Rest of World) Wednesday,
December 5th

 

 

Zenfolio EU

Zenfolio Photo Products Europe delivers the highest quality photo merchandising in partnership with state of the art labs who deliver beautiful prints as well as the latest imaging and transfer technologies on a variety of surfaces including acrylic, canvas, and metals.
 

Zenfolio EU
Product Type Shipping Type

Christmas Deadline

New Year's Deadline

Prints, Collages, Canvas Prints First Class (UK)

Wednesday,
December 19th

Friday,
December 21st
Courier/Special Delivery (UK) Thursday,
December 20th
Saturday,
December 22nd

International Airmail

Tuesday,
December 11th
Tuesday,
December 18th
International Priority Wednesday,
December 12th

Wednesday,
December 19th

Acrylic Prints, Aluminum Mounted Prints First Class (UK) Tuesday,
December 18th
Thursday,
December 20th
Courier/Special Deliver (UK) Wednesday,
December 19th
Friday,
December 21st
International Airmail Thursday,
December 8th
Saturday,
December 15th
International Priority Tuesday,
December 11th
Tuesday,
December 18th

 

 

Australian Labs

 

HC Pro (Nulab/Nushots)

HC Pro offer Australia and New Zealand customers with high-quality prints, canvas wraps, wall clings, and acrylic prints.
 

HC Pro (Nulab/Nushots)
Product Type Shipping Deadlines
Books and Albums Friday,
November 30th
All Other Products Friday,
December 7th
Last Production Day
Monday, December 17th
HC Pro Closes For Holiday
Friday, December 21st

 

 

*Please note that not all labs are available in all markets and at all plan levels.
 


10 Tips To Improve SEO For Your Business: Part 2

October 31, 2018  •  1 Comment

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As a continuation from last week's 10 Tips To Improve SEO For Your Business: Part 1, we're sharing the rest of Evan Chung's Top 10 SEO Tips for your photography business. Evan Chung is a Zenfolio Ambassador, Bay Area wedding photographer, and all around SEO wizard. He gave us some great tips, so great that we actually had to split it into two separate post. So without further ado, here's part 2 of Evan's Top 10 SEO Tips.

 

 

Tip #6: Headers, Captions, And Descriptions, Oh My!

Headers, captions and main body descriptions are all under Google’s scrutiny. Your title and header copy are the first things investigated by Google. So make sure the copy that you assign title or heading formatting to are rich with SEO content. Then, when writing your description, captions, or body content, be sure to have correct spelling, punctuation, sentence structure and no invisible formatting (This is when you have the same text color as background color. Google is too smart now and will ding you for it). You might wonder why this has become so important and the answer is readability for the searcher. Google rates website by relevance to the person searching and the search term(s). So a badly written webpage with a high bounce rate and short visitor duration does not look as relevant as a page that keeps the reader’s attention. This is how we should think about SEO now. If something ultimately helps the searcher, then Google likes it.

 

Tips #7: Naming Your Photo Files And Links

When deciding on your file naming convention, think about what you want to be discovered for in a google search. A bad filename example would be IMG1234.jpg or even JohnSarah_engagement_1234.jpg. The first example has zero SEO value while the second has very little since the only thing that might be helpful to Google is the word, “engagement”. A much better filename would be something like this: San-Francisco-Pier-39-Engagement-photos-1234.jpg. There are two reasons that improves your SEO; (1) instead of underscore, the filename uses a dash which Google interprets as a space and (2) if you read the filename as a phrase with “-” as a space, then it provide rich SEO content and is much more likely to be served up in a search result because of it. The same method applies to creating friendly links for your custom website pages and blog posts.

 

Tip #8: Blog Frequently

An actively updated blog is the best thing you can do to drive traffic to your site. Consider hosting your blog on the same site as your main website so that your visitor count isn’t split between the two websites. As for the blog content itself, the better the content quality, the more likely people will want to read it. Ideally, an actively visited site would have one to two blog posts per week with at least 300-500 words per post. If you can carve out the time to create a long form post with 1000+ words, even better! This is where your descriptions and search-friendly phrases can really shine. However, this is a daunting task, so work up to it slowly and try to keep a regularly posting routine for Google to rely on for indexing.

 

Tip #9: Likes Without Links

Social media is a great place to create organic buzz and activity for your business. Just remember to link back to your website. This drives traffic to your website and encourages visitors to browse your site rather than browse social media. The more traffic that comes to your site, the higher Google is likely to rank you. The flip side of that coin is that if you’re staying active on social media but not driving traffic to your website using links, then there is no SEO benefit from all the social media activity. Social media may still be a pertinent business strategy, but Google will not give you website credit for facebook popularity.

 

Tip #10: Drive Referring Sites

Get the word out! Any credible site that is linking back to your site is good for your SEO. Some great strategies for generating referring sites are enter photos contests, win awards, industry publications, popular vendor directory listings, collaborative partner sites, volunteer your service to charity, etc. These are great ways to generate positive, authoritative links pointing back to your website. However make sure that these referring sites have good site rankings because the reputation of the referring site will be conferred onto your own reputation. You don’t want a bad website’s reputation to bring your own reputation down.

 

Those are my top 10 tips for SEO, and remember that Rome wasn’t built in a day. The same goes for your website’s SEO. The best website SEO takes time to create, so slow down, make a plan and baby step your way into SEO greatness.


 


 

ABOUT THE AUTHOR

 

Evan Chung is a San Francisco Bay Area wedding photographer and an expert on website SEO/branding and small business marketing. He is also a former Zenfolio Zenmaster and now a part of the Zenfolio Ambassador Team. His beautiful and engaging imagery showcases his love for people and capturing emotions on camera while his photography seminars and workshops display his passion for website excellence. It is easy to see his dedication to his craft and his desire to reinvest back into the photography community.

 

Check out his work at www.evanchungphoto.com and follow him on Instagram and Facebook.

 


 


Top 6 Products To Sell This Holiday Season!

October 31, 2018  •  Leave a Comment

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Zenfolio strives to help photographers grow their business every year.  One way we thought would help you out this holiday season was by collecting the top selling holiday products from 2018! We crunched our numbers and collected the Top 6 gifts our customers are selling throughout the holidays. Now you can compare what you currently have set up in your shop and include any additional photo gifts to help boost your holiday sales this season!

 

Without further ado, here are the Top 6 products sold from the 2017 holiday season:

 

Prints ( 4x6, 5x7, & 8x10)

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Phone Cases

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Mugs

HolidayPrep3_MugsHolidayPrep3_Mugs

Keychains

HolidayPrep3_Key-chainsHolidayPrep3_Key-chains

Mouse Pads

HolidayPrep3_MousepadsHolidayPrep3_Mousepads

Aluminum Prints ( 5x7 & 8x12 )

HolidayPrep3_alunium-prints-2HolidayPrep3_alunium-prints-2


If you aren’t offering these options for your clients, you could be missing out on potential sales. Simply log in to your accounts and add these products to your price lists now!